Retailing in Ireland
Euromonitor International's Retailing in Ireland report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
Buy online to access strategic market analysis and an interactive statistical database of retail value sales, number of sites/outlets, retail surface area and employment in retailing.
Tables: 184 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-Store Retailing; Store-based Retailing
Executive summary
The Celtic Tiger is dead
The Irish recession has continued to deepen, with many analysts agreeing that the situation is the worst on record and that the economy is experiencing the fastest contraction of any country in the developed world. The economy in 2009 will contract by -8-9% over the year, though some sources suggest that this could be far greater and that the Irish government would increase national debt from 41% of GDP to 58% in 2009 and to 70% in 2010, far exceeding the EU limit. One of the central reasons for the dire situation is the domestic housing contraction which is occurring. Unemployment is now expected to rise to over 17% which is closely bound to the dramatic falls in the construction industry, as well as significant declines in most parts of the economy, culminating in increasing job uncertainty, repossessions and falls in consumer confidence. As the property bubble has burst, the recession shatters business confidence, unemployment continues to rise, immigrants leave and consumers significantly curb their spending it is clear that the Celtic Tiger has died.
Discounters see double digit growth
One of the few channels to have benefited from the economic chaos is the discounters format which saw continued high levels of growth as consumers increasingly cut back on spending in standard supermarkets and sought the cut prices given by discounters. This movement was encouraged by various surveys carried out by the National Consumer Agency which reported that consumers could save as much as a third off their usual groceries by shopping at discounters. Despite being traditionally exceedingly brand conscious, the extent of the current economic instability forced many consumers to rethink their shopping habits.
Supermarkets extend discounting policies
Many of the major supermarkets in the country were engaged in significant discounting, development of their private label ranges and promotional drives, in order to help people ride out the storm and also to retain consumers as many become more amenable to shopping in the discounters channel. In line with this, Tesco again made the news as it added 7,000 cheaper products to its range which was reported to lead to an average 15% reduction across all its lines. Other players also undertook moves to bring their prices in line with those in Northern Ireland, to discourage consumers from travelling across the border in order to find cheaper products.
Economic downturn hits Internet shopping
The growth rate of internet shopping has diminished as the market matures and as consumer confidence wanes. Broadband penetration has increased to around 30%, with many retailers taking note and responding by developing their online facilities. There is still more growth to come as Ireland continues to lag behind may other European countries in terms of their acceptance of new technology and online shopping, though this is expected to come about at a slower pace in light of the recession which has left many consumers turning back to trusted and known shopping sources rather than embracing new trends.
Forecasts remains cloudy in light of worst recession on record
Despite the Irish government paying the highest amount proportionally in terms of an economic bailout, the economy is not expected to show any signs of recovery until the end of 2010 and only if the stimulus measures are at least maintained. The Irish economic recovery also crucially relies on the global economy. Although widespread improvements are expected to become apparent in 2011, it is expected that Irish output per head will only be restored to 2007 levels by 2015 according to some reports. Other reports suggest that consumer confidence has passed it lowest point and that certain services and manufacturing are already showing small signs of improvement, though these predictions also consider the possibility of a double dip recession.
Table of contents
RETAILING IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The Celtic Tiger is dead
Discounters see double digit growth
Supermarkets extend discounting policies
Economic downturn hits Internet shopping
Forecasts remains cloudy in light of worst recession on record
KEY TRENDS AND DEVELOPMENTS
Ireland rides the trough
Ethical consumption remains consideration
Discounters gain more consumers
The ascent of broadband
All under one roof
MARKET INDICATORS
Table 1 Employment in Retailing 2004-2009
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
APPENDIX
Operating environment
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
ALDI IRELAND LTD - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldi Ireland Ltd: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 3 Aldi Ireland Ltd: Competitive Position 2009
ALLIANCE BOOTS PLC - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Alliance Boots Group PLC: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 5 Alliance Boots Group PLC: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 6 Boots The Chemists Ltd: Competitive Position 2009
BEST BUY CO INC - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Best Buy Co. Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Carphone Warehouse Ltd: Competitive Position 2009
BROWN THOMAS GROUP, THE - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 The Brown Thomas Group: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 10 The Brown Thomas Group: Competitive Position 2009
DSG INTERNATIONAL PLC - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 DSG International Plc: Key Facts
Summary 12 DSG International Plc: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 13 DSG International Plc: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 14 DSG Ireland Ltd: Competitive Position 2009
HOME RETAIL GROUP - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Home Retail Group PLC: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 16 Home Retail Group Plc: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 17 ArgosPlc: Competitive Position 2009
INTERNATIONALE SPAR CENTRALE BV - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Internationale Spar Centrale BV: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 19 BWG Foods Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 BWG Foods Ltd: Competitive Position 2009
KINGFISHER PLC - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Kingfisher Plc: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 22 Kingfisher Plc: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 23 B&Q PLC: Competitive Position 2009
LIDL IRELAND GMBH - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Lidl Ireland GmbH: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 25 Lidl Ireland GMBH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 26 Lidl Ireland GMBH: Competitive Position 2009
MARKS & SPENCER (IRELAND) LTD - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Marks and Spencer 9Ireland) Ltd : Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 28 Marks and Spencer (Ireland) Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 29 Marks and Spencer (Ireland) Ltd: Competitive Position 2009
MUSGRAVE LTD - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Musgrave Ltd: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 31 Musgrave Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 32 Musgrave Ltd: Competitive Position 2009
PENNEYS - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Penney’s: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 34 Penney’s: Private Label
COMPETITIVE POSITIONING
Summary 35 Penney’s: Competitive Position 2009
SUPERQUINN LTD - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Superquinn Ltd: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 37 Superquinn Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 38 Superquinn Ltd: Competitive Position 2009
TESCO IRELAND LTD - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Tesco Ireland Ltd: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 40 Tesco Ireland Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 41 Tesco Ireland Ltd: Competitive Position 2009
TJX COS INC, THE - RETAILING - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 42 TJX Companies Inc, The: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 43 TK Maxx Ltd: Competitive Position 2009
HYPERMARKETS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 24 Hypermarkets Company Shares by Value 2005-2009
Table 25 Hypermarkets Brand Shares by Value 2006-2009
Table 26 Hypermarkets Brand Shares by Outlets 2006-2009
Table 27 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
SUPERMARKETS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 32 Supermarkets Company Shares by Value 2005-2009
Table 33 Supermarkets Brand Shares by Value 2006-2009
Table 34 Supermarkets Brand Shares by Outlets 2006-2009
Table 35 Supermarkets Brand Shares by Selling Space 2006-2009
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
DISCOUNTERS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 40 Discounters Company Shares by Value 2005-2009
Table 41 Discounters Brand Shares by Value 2006-2009
Table 42 Discounters Brand Shares by Outlets 2006-2009
Table 43 Discounters Brand Shares by Selling Space 2006-2009
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
CONVENIENCE STORES IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 48 Convenience Stores Company Shares by Vealue 2005-2009
Table 49 Convenience Stores Brand Shares by Value 2006-2009
Table 50 Convenience Stores Brand Shares by Outlets 2006-2009
Table 51 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
FORECOURT RETAILERS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 56 Forecourt Retailers Company Shares by Value 2005-2009
Table 57 Forecourt Retailers Brand Shares by Value 2006-2009
Table 58 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 59 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
MIXED RETAILERS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 64 Mixed Retailers Company Shares by Value 2005-2009
Table 65 Mixed Retailers Brand Shares by Value 2006-2009
Table 66 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 67 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
HEALTH AND BEAUTY SPECIALIST RETAILERS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 72 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 73 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 80 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
FURNITURE AND FURNISHINGS STORES IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 88 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN IRELAND
HEADLINES
TRENDS
CATEGORY DATA
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
VENDING IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 118 Vending: Value 2004-2009
Table 119 Vending: % Value Growth 2004-2009
Table 120 Vending Company Shares by Value 2005-2009
Table 121 Vending Brand Shares by Value 2006-2009
Table 122 Vending Forecasts: Value 2009-2014
Table 123 Vending Forecasts: % Value Growth 2009-2014
HOMESHOPPING IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 124 Homeshopping: Value 2004-2009
Table 125 Homeshopping: % Value Growth 2004-2009
Table 126 Homeshopping Company Shares by Value 2005-2009
Table 127 Homeshopping Brand Shares by Value 2006-2009
Table 128 Homeshopping Forecasts: Value 2009-2014
Table 129 Homeshopping Forecasts: % Value Growth 2009-2014
INTERNET RETAILING IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 130 Internet Retailing: Value 2004-2009
Table 131 Internet Retailing: % Value Growth 2004-2009
Table 132 Internet Retailing Company Shares by Value 2005-2009
Table 133 Internet Retailing Brand Shares by Value 2006-2009
Table 134 Internet Retailing Forecasts: Value 2009-2014
Table 135 Internet Retailing Forecasts: % Value Growth 2009-2014
DIRECT SELLING IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 136 Direct Selling: Value 2004-2009
Table 137 Direct Selling: % Value Growth 2004-2009
Table 138 Direct Selling Company Shares by Value 2005-2009
Table 139 Direct Selling Brand Shares by Value 2006-2009
Table 140 Direct Selling Forecasts: Value 2009-2014
Table 141 Direct Selling Forecasts: % Value Growth 2009-2014