Retailing in Mexico
Euromonitor International's Retailing in Mexico examines whether recent high growth rates can be sustained in an economic downturn. Growth has been boosted by richer consumers spending more and some companies’ decision to sell a wider range of non-food products. Rising sales have supported expansion into new markets, new store formats and moves into private label products. However, the economic downturn has set some of these strategies back, this analysis looks at whether grocery retailers will continue to enjoy similar rates of growth in the future.
Tables: 191 | Publication date: Jun 2009
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Product coverage
Non-store retailing; Store-based retailing
Executive summary
Informal street retailing will remain strong for the foreseeable future
Close to 50% of the Mexican workforce is either under-employed or unemployed, with street informal vending one of the favourite, most affordable and easiest work options for millions of people. Efforts made by the government to curb the informal sector have yielded modest results, mostly by moving street vendors away from tourist sites (for example downtown areas), but they are far from eradicating the problem. Government officials are aware that street vending provides a living for thousands of families, and are concerned about the political cost involved in reducing the practice.
Large and medium sized retailers move to small and middle sized cities
The retailing industry in Mexico is passing from the concentration phase in large urban areas to penetration of the rest of the country. Large and medium sized retailers have pretty much covered the requirements of large cities, and these businesses are now targeting small sized cities (at least 100,000 inhabitants) a market which had previously barely been served, by means of introducing smaller stores, most of them in the discount sector. Distribution and logistics play a paramount role in this phase.
Environmentally friendly buildings and business practices emerge
The environment has started to influence building construction, both malls, stand-alone buildings, not only in terms of environmental protection but also for the energy savings involved. Soriana and Wal-Mart, for example, are making huge investments in building wind plants to supply energy. Malls are aiming to avoid having to rely on a deficient water and government-owned electricity supply networks, and are now looking into their own water recycling and energy supplies, which reduces costs of operation in the long run. Retailers such as Wal-Mart are also recycling paper, plastic and cardboard in large amounts.
Consumer confidence and remittances from abroad fall
After years of steadily growth, remittances sent from the US to Mexico are now registering a decrease due to the recent slowdown of the US economy. This factor has a considerable impact on retailing, since up to 86% of the US$23.9 billion sent last year to Mexico was used for retail consumption. The remittance decrease of 2.7% in the first five months of 2008 led to less expenditure on retail goods. Consumer confidence has also declined, leading to fewer consumers being willing to buy durable goods. Other financial indicators, such as increases in salaries and foreign direct investment, saw disappointing results in the first quarter of 2008.
Table of contents
RETAILING IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Informal street retailing will remain strong for the foreseeable future
Large and medium sized retailers move to small and middle sized cities
Environmentally friendly buildings and business practices emerge
Consumer confidence and remittances from abroad fall
KEY TRENDS AND DEVELOPMENTS
Consolidation among large retailers redefines competitive environment
Rapid rises in food prices create economic unrest
Strong in-house banking supports sales at mass merchandisers
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating environment
Cash and Carry/Warehouse Clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008
Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner 2005-2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
CADENA COMERCIAL OXXO SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cadena Comercial OXXO SA de CV: Key Facts
Summary 3 Cadena Comercial OXXO SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 4 Cadena Comercial OXXO SA de CV: Competitive Position 2008
CONTROLADORA COMERCIAL MEXICANA SA DE CV - CCM - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Controladora Comercial Mexicana SA de CV: Key Facts
Summary 6 Controladora Comercial Mexicana SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 7 Controladora Comercial Mexicana SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 8 Controladora Comercial Mexicana SA de CV: Competitive Position 2008
COPPEL SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Coppel SA de CV: Key Facts
Summary 10 Coppel SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 11 Coppel SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 12 Coppel SA de CV: Competitive Position 2008
CORPORATIVO FRAGUA SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Corporativo Fragua SA de CV: Key Facts
Summary 14 Corporativo Fragua SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 15 Corporativo Fragua SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 16 Corporativo Fragua SA de CV: Competitive Position 2008
EL PUERTO DE LIVERPOOL SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 El Puerto de Liverpool SA de CV: Key Facts
Summary 18 El Puerto de Liverpool SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 19 El Puerto de Liverpool SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 El Puerto de Liverpool SA de CV: Competitive Position 2008
ELEKTRA SA DE CV, GRUPO - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Elektra SA de CV, Grupo: Key Facts
Summary 22 Elektra SA de CV, Grupo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 23 Elektra SA de CV, Grupo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 24 Elektra SA de CV, Grupo: Competitive Position 2008
FARMACIAS BENAVIDES SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Farmacias Benavides SA de CV: Key Facts
Summary 26 Farmacias Benavides SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 27 Farmacias Benavides SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 28 Farmacias Benavides SA de CV: Competitive Position 2008
GIGANTE SA DE CV, GRUPO - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Gigante SA de CV, Grupo: Key Facts
Summary 30 Gigante SA de CV, Grupo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 31 Gigante SA de CV, Grupo: Competitive Position 2008
ORGANIZACIóN SORIANA SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Organización Soriana SA de CV: Key Facts
Summary 33 Organización Soriana SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 34 Organización Soriana SA de CV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 35 Organización Soriana SA de CV: Competitive Position 2008
PALACIO DE HIERRO SA DE CV, GRUPO - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Palacio de Hierro SA de CV, Grupo: Key Facts
Summary 37 Palacio de Hierro SA de CV, Grupo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 38 Palacio de Hierro SA de CV, Grupo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 39 Palacio de Hierro SA de CV, Grupo: Competitive Position 2008
SANBORNS SA DE CV, GRUPO - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Sanborns SA de CV, Grupo: Key Facts
Summary 41 Sanborns SA de CV, Grupo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 42 Sanborns SA de CV, Grupo: Private Label
COMPETITIVE POSITIONING
Summary 43 Sanborns SA de CV, Grupo: Competitive Position 2008
WAL-MART DE MéXICO SA DE CV - RETAILING - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 44 Wal-Mart de México SA de CV: Key Facts
Summary 45 Wal-Mart de México SA de CV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 46 Wal-Mart de México SA de CV: Private Label
COMPETITIVE POSITIONING
Summary 47 Wal-Mart de México SA de CV: Competitive Position 2008
HYPERMARKETS IN MEXICO
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 1 Hypermarkets: Mega Comercial Mexicana in Mexico City
Chart 2 Hypermarkets: Wal-Mart Supercenter in Mexico City
SECTOR DATA
Table 24 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 26 Hypermarkets Company Shares by Value 2004-2008
Table 27 Hypermarkets Brand Shares by Value 2005-2008
Table 28 Hypermarkets Brand Shares by Outlets 2005-2008
Table 29 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN MEXICO
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 3 Supermarkets: Supermercado Soriana in Mexico City
SECTOR DATA
Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 34 Supermarkets Company Shares by Value 2004-2008
Table 35 Supermarkets Brand Shares by Value 2005-2008
Table 36 Supermarkets Brand Shares by Outlets 2005-2008
Table 37 Supermarkets Brand Shares by Selling Space 2005-2008
Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR FORMATS
Chart 4 Discounters: Alprecio in Mexico City
SECTOR DATA
Table 40 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 41 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 42 Discounters Company Shares by Value 2004-2008
Table 43 Discounters Brand Shares by Value 2005-2008
Table 44 Discounters Brand Shares by Outlets 2005-2008
Table 45 Discounters Brand Shares by Selling Space 2005-2008
Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CONVENIENCE STORES IN MEXICO
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 5 Convenience Stores: OXXO in Mexico City
SECTOR DATA
Table 48 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 50 Convenience Stores Company Shares by Value 2004-2008
Table 51 Convenience Stores Brand Shares by Value 2005-2008
Table 52 Convenience Stores Brand Shares by Outlets 2005-2008
Table 53 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FORECOURT RETAILERS IN MEXICO
HEADLINES
OVERVIEW
SECTOR DATA
Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 58 Forecourt Retailers Company Shares by Value 2004-2008
Table 59 Forecourt Retailers Brand Shares by Value 2005-2008
Table 60 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 61 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR FORMATS
Chart 6 Mixed Retailers: Sanborns in Mexico City
Chart 7 Mixed Retailers: Coppel in Mexico City
Chart 8 Mixed Retailers: El Palacio de Hierro in Mexico City
Chart 9 Mixed Retailers: Liverpool in Mexico City
SECTOR DATA
Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 66 Mixed Retailers Company Shares by Value 2004-2008
Table 67 Mixed Retailers Brand Shares by Value 2005-2008
Table 68 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 69 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 74 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 75 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 76 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 77 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN MEXICO
HEADLINES
OVERVIEW
SECTOR DATA
Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 82 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 84 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 85 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN MEXICO
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 10 Furniture and Furnishings Stores: Mega Elektra in Mexico City
SECTOR DATA
Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 90 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 92 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 93 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN MEXICO
HEADLINES
OVERVIEW
SECTOR DATA
Table 96 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 97 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 98 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 102 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 103 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN MEXICO
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 11 Electronics and Appliance Specialist Retailers: Office Depot in Mexico City
Chart 12 Electronics and Appliance Specialist Retailers: Radio Shack in Mexico City
SECTOR DATA
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 106 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN MEXICO
HEADLINES
OVERVIEW
SECTOR DATA
Table 112 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 113 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 114 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 118 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 119 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Vending: Value 2003-2008
Table 121 Vending: % Value Growth 2003-2008
Table 122 Vending Company Shares by Value 2004-2008
Table 123 Vending Brand Shares by Value 2005-2008
Table 124 Vending Forecasts: Value 2008-2013
Table 125 Vending Forecasts: % Value Growth 2008-2013
HOMESHOPPING IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 126 Homeshopping: Value 2003-2008
Table 127 Homeshopping: % Value Growth 2003-2008
Table 128 Homeshopping Company Shares by Value 2004-2008
Table 129 Homeshopping Brand Shares by Value 2005-2008
Table 130 Homeshopping Forecasts: Value 2008-2013
Table 131 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 132 Internet Retailing: Value 2003-2008
Table 133 Internet Retailing: % Value Growth 2003-2008
Table 134 Internet Retailing Company Shares by Value 2004-2008
Table 135 Internet Retailing Brand Shares by Value 2005-2008
Table 136 Internet Retailing Forecasts: Value 2008-2013
Table 137 Internet Retailing Forecasts: % Value Growth 2008-2013
DIRECT SELLING IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 138 Direct Selling Agents 2005
SECTOR DATA
Table 139 Direct Selling: Value 2003-2008
Table 140 Direct Selling: % Value Growth 2003-2008
Table 141 Direct Selling Company Shares by Value 2004-2008
Table 142 Direct Selling Brand Shares by Value 2005-2008
Table 143 Direct Selling Forecasts: Value 2008-2013
Table 144 Direct Selling Forecasts: % Value Growth 2008-2013