Retailing in Poland
Euromonitor International's Retailing in Poland report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 200 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Rising disposable income and innovations boost the retail industry
The retailing industry is very dynamic in Poland. Many retailing formats remain some distance from saturation and further developments from, as well as redistribution of, players is expected. Moreover, growing disposable income and rising purchasing power have stimulated growth of retailing in the country. The improving economic conditions enable consumers to spend more, and they have warmly embraced innovations including new retailing formats. Players in the retailing industry have undertaken considerable investments in order to remain attractive and to boost sales in this highly competitive environment. Many have worked on innovating their retail formats, and on providing a wider assortment of quality products and additional services. Multinationals, as well as local players are all vying to remain competitive and attractive to Polish consumers.
Dynamic development and intense competition
2007 saw extensive development in several retailing formats such as hypermarkets, supermarkets, discounters, convenience stores, other health and beauty retailers and many others. However, in comparison to several European countries, these formats are somewhat underdeveloped. Nonetheless, retailing is currently characterised by a large number of players therefore consolidation is needed if the format is to progress. Despite intense competition, local retailers seem to be preferred in some formats such as independent small grocers and convenience stores where local chains contend for the leading positions.
Consolidation on the way
With the exception of independent small grocers and convenience stores, where local companies thrive, multinationals characterise the marketplace. However, the industry is expected to see increasing consolidation, as the larger players strive to improve their industry positioning and attract a wider consumer base. Mergers and acquisitions are considered the most cost-effective and rapid method of securing more share and the process is likely to intensify over the forecast period.
Positive and dynamic growth of non-store retailing
The popularity of on-line shopping is growing steadily in Poland as Polish consumers appreciate convenience, lower prices and home deliveries. Development and growth in availability of financial cards has also had a positive impact on on-line shopping. However, currently on-line shops tend to correspond to bricks and mortar players with the on-line concept still very much used as a marketing tool, rather than an alternative way to shop. The maintenance costs of on-line shops are high and it can take time before the sites become cost-effective. Other forms of non-store retailing, such as vending, homeshopping and direct selling are also developing very dynamically, with positive growth expected to continue over the forecast period. However, in many cases they do not constitute a threat to the traditional store-based retailing.
Further consolidation and innovations forecast
The forecast period is expected to bring an element of stability in the development of store-based retailing. However, as non-store retailing is at a much less advanced stage, it is therefore expected to achieve more dynamic growth during the forecast period. Further consolidation, new entries, and the search for new formats and options among retailers are expected. Consolidation of existing players should strengthen their positions and make them more attractive to consumers who are becoming increasingly sophisticated and demanding.
Table of contents
RETAILING IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising disposable income and innovations boost the retail industry
Dynamic development and intense competition
Consolidation on the way
Positive and dynamic growth of non-store retailing
Further consolidation and innovations forecast
KEY TRENDS AND DEVELOPMENTS
Growing disposable income boosts purchasing power
Positive movement in private label products
Consolidation needed
New trend towards smaller outlets
Steps towards the elimination of plastic bags
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
Cash and Carry/Warehouse Clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2004-2007
Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2004-2007
Table 24 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2004-2007
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
ALMA MARKET SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alma Market SA: Key Facts
Summary 3 Alma Market SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Alma Market SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Alma Market SA: Competitive Position 2007
AVON COSMETICS POLSKA SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Avon Cosmetics Polska Sp zoo: Key Facts
Summary 7 Avon Cosmetics Polska Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 Avon Cosmetics Polska Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 Avon Cosmetics Polska Sp zoo: Competitive Position 2007
CARREFOUR POLSKA SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Carrefour Polska Sp zoo: Key Facts
Summary 11 Carrefour Polska Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 12 Carrefour Polska Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 13 Carrefour Polska Sp zoo: Competitive Position 2007
INTERSPORT POLSKA SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Intersport Polska SA: Key Facts
Summary 15 Intersport Polska SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 16 Intersport Polska SA: Competitive Position 2007
ITM POLSKA SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 ITM Polska Sp zoo: Key Facts
Summary 18 ITM Polska Sp zoo: Operational Indicators
COMPANY BACKGROUND
Chart 1 ITM Polska Sp zoo: Intermarché Exterior
Chart 2 ITM Polska Sp zoo: Intermarché Interior
PRIVATE LABEL
Summary 19 ITM Polska Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 ITM Polska Sp zoo: Competitive Position 2007
JERONIMO MARTINS DYSTRYBUCJA SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Jeronimo Martins Dystrybucja SA: Key Facts
Summary 22 Jeronimo Martins Dystrybucja SA: Operational Indicators
COMPANY BACKGROUND
Chart 3 Jeronimo Martins Dystrybucja SA: Biedronka in Gdansk
PRIVATE LABEL
Summary 23 Jeronimo Martins Dystrybucja SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 24 Jeronimo Martins Dystrybucja SA: Competitive Position 2007
LPP SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 25 LPP SA: Key Facts
Summary 26 LPP SA: Operational Indicators
COMPANY BACKGROUND
Chart 4 LPP SA: Reserved Interior
PRIVATE LABEL
Summary 27 LPP SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 28 LPP SA: Competitive Position 2007
NEONET SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Neonet SA: Key Facts
Summary 30 Neonet SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 31 Neonet SA: Competitive Position 2007
NG2 SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 32 NG2 SA: Key Facts
Summary 33 NG2 SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 34 NG2 SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 35 NG2 SA: Competitive Position 2007
REAL SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Real Sp zoo: Key Facts
Summary 37 Real Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 38 Real Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 39 Real Sp zoo: Competitive Position 2007
ROSSMANN SDP SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Rossmann SDP Sp zoo: Key Facts
Summary 41 Rossmann SDP Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 42 Rossmann SDP Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 43 Rossmann SDP Sp zoo: Competitive Position 2007
RUCH SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 44 Ruch SA: Key Facts
Summary 45 Ruch SA: Operational Indicators
COMPANY BACKGROUND
Chart 5 Ruch SA: Ruch in Sopot
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 46 Ruch SA: Competitive Position 2007
SATURN PLANET SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 47 Saturn Planet Sp zoo: Key Facts
Summary 48 Saturn Planet Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 49 Saturn Planet Sp zoo: Competitive Position 2007
TESCO POLSKA SP ZOO - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Tesco Polska Sp zoo: Key Facts
Summary 51 Tesco Polska Sp zoo: Operational Indicators
COMPANY BACKGROUND
Chart 6 Tesco Polska Sp zoo: Tesco in Gdynia
PRIVATE LABEL
Summary 52 Tesco Polska Sp zoo: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 53 Tesco Polska Sp zoo: Competitive Position 2007
ZABKA POLSKA SA - RETAILING - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 54 Zabka Polska SA: Key Facts
Summary 55 Zabka Polska SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 56 Zabka Polska SA: Competitive Position 2007
HYPERMARKETS IN POLAND
HEADLINES
OVERVIEW
Chart 7 Kaufland Polska Markety Sp zoo: Kaufland in Gdynia
SECTOR DATA
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 27 Hypermarkets Company Shares by Value 2004-2007
Table 28 Hypermarkets Brand Shares by Value 2004-2007
Table 29 Hypermarkets Outlets by Brand 2004-2007
Table 30 Hypermarkets Selling Space by Brand 2004-2007
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 35 Supermarkets Company Shares by Value 2004-2007
Table 36 Supermarkets Brand Shares by Value 2004-2007
Table 37 Supermarkets Outlets by Brand 2004-2007
Table 38 Supermarkets Selling Space by Brand 2004-2007
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Chart 8 Lidl Polska Sp zoo: Lidl in Gdansk
SECTOR DATA
Table 41 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 42 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 43 Discounters Company Shares by Value 2004-2007
Table 44 Discounters Brand Shares by Value 2004-2007
Table 45 Discounters Outlets by Brand 2004-2007
Table 46 Discounters Selling Space by Brand 2004-2007
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 50 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 51 Convenience Stores Company Shares by Value 2004-2007
Table 52 Convenience Stores Brand Shares by Value 2004-2007
Table 53 Convenience Stores Outlets by Brand 2004-2007
Table 54 Convenience Stores Selling Space by Brand 2004-2007
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 56 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 58 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 59 Forecourt Retailers Company Shares by Value 2004-2007
Table 60 Forecourt Retailers Brand Shares by Value 2004-2007
Table 61 Forecourt Retailers Outlets by Brand 2004-2007
Table 62 Forecourt Retailers Selling Space by Brand 2004-2007
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 64 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 66 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 67 Mixed Retailers Company Shares by Value 2004-2007
Table 68 Mixed Retailers Brand Shares by Value 2004-2007
Table 69 Mixed Retailers Outlets by Brand 2004-2007
Table 70 Mixed Retailers Selling Space by Brand 2004-2007
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 74 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 75 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 76 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 77 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 78 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 80 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 82 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 83 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 84 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 85 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 86 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 88 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 90 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 91 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 92 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 93 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 94 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 96 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN POLAND
HEADLINES
OVERVIEW
Chart 9 Castorama Polska Sp zoo: Castorama in Gdansk
SECTOR DATA
Table 97 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 98 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 99 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 100 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 101 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 102 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 103 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 104 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN POLAND
HEADLINES
OVERVIEW
Chart 10 Electro World Polska Sp zoo: Electro World in Gdansk
SECTOR DATA
Table 105 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 106 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 107 Durable Goods Retailers Company Shares by Value 2004-2007
Table 108 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 109 Durable Goods Retailers Outlets by Brand 2004-2007
Table 110 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 111 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 112 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN POLAND
HEADLINES
OVERVIEW
SECTOR DATA
Table 113 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 114 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 115 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 116 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 117 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 118 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 119 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 120 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 121 Vending: Value 2002-2007
Table 122 Vending: % Value Growth 2002-2007
Table 123 Vending Company Shares by Value 2004-2007
Table 124 Vending Brand Shares by Value 2004-2007
Table 125 Vending Forecasts: Value 2007-2012
Table 126 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Homeshopping: Value 2002-2007
Table 128 Homeshopping: % Value Growth 2002-2007
Table 129 Homeshopping Company Shares by Value 2004-2007
Table 130 Homeshopping Brand Shares by Value 2004-2007
Table 131 Homeshopping Forecasts: Value 2007-2012
Table 132 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 133 Internet Retailing: Value 2002-2007
Table 134 Internet Retailing: % Value Growth 2002-2007
Table 135 Internet Retailing Company Shares by Value 2004-2007
Table 136 Internet Retailing Brand Shares by Value 2004-2007
Table 137 Internet Retailing Forecasts: Value 2007-2012
Table 138 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Direct Selling: Value 2002-2007
Table 140 Direct Selling: % Value Growth 2002-2007
Table 141 Direct Selling Company Shares by Value 2004-2007
Table 142 Direct Selling Brand Shares by Value 2004-2007
Table 143 Direct Selling Forecasts: Value 2007-2012
Table 144 Direct Selling Forecasts: % Value Growth 2007-2012