Retailing in Romania

Euromonitor International's Retailing in Romania examines whether recent high growth rates can be sustained in an economic downturn. Growth has been boosted by richer consumers spending more and some companies’ decision to sell a wider range of non-food products. Rising sales have supported expansion into new markets, new store formats and moves into private label products. However, the economic downturn has set some of these strategies back, this analysis looks at whether grocery retailers will continue to enjoy similar rates of growth in the future.

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Product coverage

Non-store retailing; Store-based retailing

Executive summary

Romanian retail continues to offer opportunities

Traditional stores still dominate the retail market in Romania. However, this is about to change. Increased interest among foreign investors, rapidly developing modern retail formats and rising disposable incomes among consumers will lead to the rapid growth of modern retailing. An important factor contributing to the development of modern retailers is represented by changes that took place in Romanians’ lifestyles. Modern retailing is developing mostly in the non-food industry, while the traditional trade is losing share.

Romanian consumers increasingly adopting Western European’s purchasing habits

Romanian consumers are slowly changing their purchasing habits. Price is no longer the most important consideration when purchasing goods, as it was in previous years, but ways of accessing shops and the range of products offered are now more important considerations. Consumers also prefer to go shopping to outlets that offer high quality products. Consequently, hypermarkets and supermarkets are increasingly preferred over small grocery outlets.

Malls and shopping centres flourish in Romania

Malls in Romania are in full development, stimulated by increased demand. A rising number of Romanian consumers have developed a taste for shopping as a leisure activity, especially those resident in the capital and a few other large cities. 20 malls opened in Romania in 2008. Currently there are five malls in Bucharest, of which two were opened in 2008. In the years to 2010 seven more malls are expected to be opened in Romania, as they are already in the design stage. Developers have also oriented towards other cities with over 100,000 inhabitants. The total surface covered by malls in Romania is estimated to reach one million square meters at the end of 2008 – double that at the end of 2007.

Split domination of retail industry

Although most retail channels are dominated by multinational players, such as hypermarkets, supermarkets, discounters and DIY, there are still segments dominated by local companies, such as durable goods, pharmacies and leisure and personal goods specialist retailers. In these channels, multinational players are either present for a relative short period of time and did not consolidate their position or they are not present at all. Only very fragmented categories, such as clothing and footwear retail or leisure and personal goods, do not have a clear leader. However, this situation is likely to change in the future, as a large amount of foreign investment, already initiated by a number of European companies, is expected.

Opening Hours

The trading times of Romanian retailers are longer than in other European countries. Shops are generally open from 09:00hrs to 21:00hrs from Monday to Saturday, and from 09:00hrs to 14:00hrs on Sunday. However, the main agent that determines the establishment of opening hours of any given retailer is the level of consumer demand in the area covered. While hypermarkets, supermarkets and stores within commercial centres and malls are open from 09:00hrs to 22:00hrs from Monday to Friday, and from 09:00hrs to 20:00hrs on Sundays, general shops are opened from 09:00hrs to 14:00hrs on Sundays, or some of them are closed during the weekends.

Considering that consumer demand shapes the retailers’ schedule, there is quite a difference between opening hours in larger cities and in smaller towns. In large cities in Romania, particularly Bucharest, the trend is of opening at approximately 09:00hrs and staying open until late afternoon, evening, operating on a 24-hour basis. However, in smaller towns, shops close at around 19:00hrs.

Bucharest leads the way in terms of outlets open on a 24-hour basis. Many small grocery retailers, kiosks and other vendors implement 24-hour opening, as well as a range of supermarkets, and even outlets such as some pharmacies and florists. Forecourt retailers also open 24 hours. Hypermarkets have extended operating hours, excepting special occasions such as Christmas and Easter. There is also one Metro cash and carry store that opens on a 24-hour basis.

As for weekend schedules, the difference between large and small towns remains quite marked. In large towns most retailers make no, or at least no important, distinction between Saturday and weekdays. On Sunday some retailers prefer to close at the usual weekday hours, while some shorten their opening times by two or three hours, and others close at approximately 14:00hrs. Another important aspect with regard to weekend opening and closing trends in large towns is that only a handful of retailers decide to close on Sundays, and hardly any remain closed on Saturdays. In smaller towns, however, some retailers close the whole weekend, but most are open fewer hours on Saturday, and for even shorter periods on Sunday, or simply close on Sunday.

Employment in Retailing

In 2008, of a total of 9.5 million working individuals in Romania, 778,000 were employed in retail – just over 8% of the Romanian working population. The percentage of employees in the retail industry increased slightly over 2007-8, and since the beginning of the review period the number of people working in retail has increased by 32%.

The number of employees in the retail industry has increased mainly due to openings of commercial centres and malls in Romania, which led to a growing number of outlets in most retail segments, but particularly clothing and footwear, health and beauty and electronics and appliance specialists.

A great contribution to increasing the number of employees in retail was made by large format outlets such as hypermarkets, DIY, large furniture outlets, discounters, cash and carry, which require a large number of personnel per outlet. Furthermore, many people, previously employed within ineffective industrial giants reoriented now to the retail industry.

Since the modern retail industry in Romania is only at the beginning of its evolution, and is growing rapidly, it is expected that over the forecast period employment in retailing should reach significantly higher levels than at present.

Minimum Wage

On 1 January 2008, the official minimum wage in Romania became RON500 net (EUR137), and from 1 July 2008 the minimum wage increased to RON540 (EUR148). This figure seems quite low, especially when set against the usual expenditure per household in Bucharest and other large towns in Romania. While retailers in such towns and cities usually offer salaries higher than the minimum wage to employees, in the provinces, especially in small towns and rural areas, the minimum wage is the standard, especially as far as sales agents are concerned.

Moreover, in rural areas there is a large population of black market workers, who are not legally employed. These people may well receive wages that are unlikely to equal RON250. This situation is typical in many rural areas, where monitoring employment is practically impossible, considering the fact that many individuals are unemployed and gain their existence by in-house production (agriculture and cattle breeding) and small commerce.

The general conclusion regarding the remuneration of basic retailing activities (mainly selling agents and cashiers) is that it is low, and sometimes insufficient to cover an individual’s needs. Many employers have developed a habit of offering the minimum wage, yet many of the employers in question offer other facilities as well, such as free or discounted access to many of the products sold, or meal vouchers to cover their employees’ food expenditure.

Since multinational retail chains entered Romania, the main problem with labour was personnel fluctuations, both for management, executive positions and also for basic retailing activities (cashiers, selling agents).

Retail Landscape

Street locations vs malls and commercial galleries

Lack of available space in the central areas made large retailers to expand in out-of-town areas. Local authorities upheld this as building a shopping mall usually leads to the development of the area surrounding its location.

Fashion retailers prefer malls to street locations, as malls see up to 35,000 visitors per day during weekdays and 40,000 at weekends. However, some retailers choose to open outlets on streets with high pedestrian traffic, such as historical centres.

Other fashion retailers who choose to open on-street locations are high level brands and usually oriented towards areas populated by more affluent consumers.

At the moment there are very few spaces available for retailers on the main commercial streets in Bucharest and other major cities, and rents are high.

The relatively cheaper apparel outlets – stores where products can be bought on manufacturer’s selling price, are placed mostly in the outskirts of large cities.

Shopping Centres and Malls

Malls have started to flourish in Bucharest and other major cities in recent years, due to the increased purchasing power of the population and changing purchasing habits. Currently, the main factor influencing consumers’ purchasing decisions is product quality rather than price, which was the case a few years ago. Romanians now want to be able to choose between a wide range of products. They also are more careful with their time, and prefer to purchase as many goods as possible in a single shopping trip. Consequently, commercial parks, malls and commercial galleries have developed very rapidly in Romania.

Currently, there are five malls in Bucharest: Bucuresti Mall, Plaza Romania, City Mall, Baneasa Shopping City and Liberty Centre. The latter two were opened in 2008.

Bucuresti Mall opened in 1999 and is owned by Anchor Group. Due to its tremendous success, in 2007 an extension of this mall was built and it now covers a surface of 72,000 square meters. Plaza Romania was opened in 2004 and proved as successful as Bucuresti Mall. Plaza Romania covers an overall surface area of 100,000 square meters, and includes over 150 stores, of which the following benefit from the most significant surface coverage: books, stationery, audio-visual and electronics store Diverta (3,000 square meters), durable goods retailer Altex (2,000 square meters), and clothing and footwear retailers Zara and Athlete’s Foot (2,000 square meters and 1,000 square meters respectively).

Baneasa Shopping City, situated in the north of Bucharest, is the largest shopping centre in Romania, covering 105,000 square meters. It was opened in April 2008 by Baneasa Development, following investment of nearly EUR150 million. The main anchor stores are: Peek & Cloppenburg, which represented its entry to the Romanian market; Solmar, with the brands Promod, Castro, Jennifer, Parfois, IT+ACC, +IT, Max Mara, Marina Rinoldi, Max and Co, Oasis, Karen Millen; Inditex (Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home); Azadea Group (Piazza Italia, Oviesse, Salsa Jeans, Xanaka, Colours and Beauty, Sunglass Hut and Andre). 50% of its surface is covered by fashion brands new to Romania. This mall is the first in Romania placed in a retail park – Baneasa Commercial Area, which covers around 450,000 square meters and includes other retailers such as IKEA, Carrefour, Bricostore, Mobexpert, Motor City and the cash and carry superstore Metro. Baneasa Commercial Area is part of the Baneasa Project, the largest integrated project of urban development from South-east Europe. It covers a surface of 221 hectares, and includes a business park and a residential quarter.

Liberty Centre was opened in the autumn of 2008, and it is situated in the south of Bucharest following investment of EUR70 million, and it is now a leader in the entertainment industry in Romania, with a 3D cinema and a permanent skating rink. Brands present in this mall include Marks & Spencer, Sephora, Next (the second outlet opened in Romania), Reserved, Kenvelo, Tom Tailor and Steilmann.

In Bucharest, another mall project is announced for 2009 – Cotroceni Park – while other seven projects – Sun Plaza, Dambovita Center, Promenada, Sema Park, Park Lake Plaza, Militari Shopping and Grand Arena – are expected to be opened in the next two to three years.

Many other towns in Romania benefit from the presence of shopping centres, most of them transformed by the privatisation of former department stores from the communist period up to the beginning of the 1990s. Up to now, malls have been opened only in Romania’s largest cities, which have a more emancipated target, such as Timisoara and Cluj. In these cities, malls are opened under the brand Iulius Mall, the first in a line of investments made by the only 100% Romanian project developer in the field – Iulius Group.

Other towns that benefit from the presence of malls are Iasi, Brasov, Craiova, Pitesti, Ploiesti, Suceava and Buzau – all of which are the main cities in their respective regions. However, as large cities will soon become saturated, investors will start to focus on cities with populations of between 50,000 and 200,000 which do not yet have a shopping centre. Another tendency is the opening of retail parks featuring, besides a mall or commercial gallery, a DIY store, a furniture store and a cash and carry superstore.

Cash and Carry/Warehouse Clubs

Cash and carry superstores were the first modern retailers to enter the Romanian retail industry, with their presence dating back to 1996. They have developed strong expansion infrastructures ever since, are attracting a wide range of consumers, and benefit from high awareness and customer loyalty.

Considering the fact that at the time they penetrated the Romanian retail industry cash and carry players benefited from absolute novelty, and were the first modern superstores in the country’s retail environment, their success among Romanian consumers was unexpectedly high. Starting in 1996, cash and carry players were constantly expanding and registering impressive figures. Although annual growth is dropping due to increasing maturity, given the impressive performances they have reached their year-on-year growth remains impressive. Overall sales value reached RON9 billion in 2008.

However, given the prime objective of attracting businesses, cash and carry outlets function on the basis of membership cards for companies and institutions only.

Although at the time they appeared in Romania cash and carry chains were targeted by consumers due to lower prices and wide range of products, these outlets have started to focus on a certain niche – horeca and re-sellers – not competing with hypermarkets and supermarkets, as the latter focus on sales to end-consumers. The presence of cash and carry outlets mainly affects hypermarkets, which represent the most similar retail type to cash and carry outlets in terms of selling surface, product offer, price and location.

The disadvantage of cash and carry outlets among individual customers is that of selling multipack products, giving no option but to purchase greater quantities of a single product. On the other hand, the number of cash and carry outlets present in the country is several times higher than the number of hypermarkets.

From the viewpoint of small grocery retailers, such as vendors and independent food stores, cash and carry facilities are not a direct threat – at least no greater a threat than hypermarkets – their target being to fulfil different consumer needs (small retailers cover consumers’ daily needs, while purchases from cash and carry outlets are of large supplies).

Competitive landscape

There are currently operating two multinational players in the cash and carry environment in Romania: Metro AG and Selgros. Metro opened its first store in Romania in 1996, near Bucharest, and it proved a great success, as it is now the fourth most profitable company on the Romanian market in terms of sales. The strategy adopted by Metro AG is not based on opening new outlets in the following years, but consolidating existing ones. Selgros Cash and Carry, the second operator in the cash and carry environment, functioning under the ownership of Rewe Group Köln, at the moment has 17 outlets in Romania, and plans to develop its network to 21 outlets in coming years. The investment in one Selgros store increased from EUR15 million to EUR20 million due to higher land costs and construction costs. Besides opening a new store in 2009, Selgros plans to consolidate its existing operations.

The bulk of Metro sales in Romania are represented by grocery products, which account for around 60-70% of the overall merchandise purchased though Metro Cash & Carry outlets, a success in this area being the company private labels Aro, Casa Roma and Metro Quality, which are acknowledged as low-budget, yet good-quality brands.

Both key players Metro AG and Selgros adopted the same sales strategy in 2008, their main orientation being towards horeca and re-sellers rather than consumers. In this respect Metro AG plans to open a training facility for re-sellers, teaching sales and promotional techniques and other aspects regarding the business. The centre is located within a Metro outlet in Bucharest, and will become operational in 2009. If it proves to be a success, such centres will be opened in other locations as well.

Table of contents

RETAILING IN ROMANIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Romanian retail continues to offer opportunities

Romanian consumers increasingly adopting Western European’s purchasing habits

Malls and shopping centres flourish in Romania

Split domination of retail industry

Table 1 Employment in Retailing: 2003-2008

Cash and Carry/Warehouse Clubs

Table 2 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008

Table 3 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2005-2008

Table 4 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008

MARKET INDICATORS

Table 5 Employment in Retailing 2003-2008

MARKET DATA

Table 6 Sales in Retailing by Sector: Value 2003-2008

Table 7 Sales in Retailing by Sector: % Value Growth 2003-2008

Table 8 Sales in Retailing by Grocery vs Non-Grocery 2005-2008

Table 9 Sales in Store-Based Retailing by Sector: Value 2003-2008

Table 10 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008

Table 11 Sales in Non-store Retailing by Sector: Value 2003-2008

Table 12 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008

Table 13 Retailing Company Shares: % Value 2004-2008

Table 14 Grocery Retailers Company Shares: % Value 2004-2008

Table 15 Grocery Retailers Brand Shares: % Value 2005-2008

Table 16 Non-Grocery Retailers Company Shares: % Value 2004-2008

Table 17 Non-Grocery Retailers Brand Shares: % Value 2005-2008

Table 18 Non-store Retailing Company Shares: % Value 2004-2008

Table 19 Non-store Retailing Brand Shares: % Value 2005-2008

Table 20 Forecast Sales in Retailing by Sector: Value 2008-2013

Table 21 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013

Table 22 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013

Table 23 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013

Table 24 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013

Table 25 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ROMANIA

A&D PHARMA GROUP - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 A&D Pharma Group: Key Facts

Summary 3 A&D Pharma Group: Operational Indicators

COMPANY BACKGROUND

Chart 1 A&D Pharma Group:

Chart 2 A&D Pharma Group:

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 4 A&D Pharma: Competitive Position 2008

ALTEX IMPEX SRL - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Altex Impex SRL: Key Facts

Summary 6 Altex Impex SRL: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

Summary 7 Altex Impex SRL: Private Labels

COMPETITIVE POSITIONING

Summary 8 Altex Impex SRL: Competitive Position 2008

BILLA ROMANIA SRL - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Billa Romania SRL: Key Facts

Summary 10 Billa Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

Summary 11 Billa Romania SRL: Private Labels

COMPETITIVE POSITIONING

Summary 12 Billa Romania SRL: Competitive Position 2008

BRICOSTORE ROMANIA SA - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Bricostore SA: Key Facts

Summary 14 Bricostore SA: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 15 Bricostore: Competitive Position 2008

DOMO RETAIL SA - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Domo Retail SA: Key Facts

Summary 17 Domo Retail SA: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 18 Domo Retail SA: Competitive Position 2008

FLAMINGO INTERNATIONAL SA - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Flamingo International SA: Key Facts

Summary 20 Flamingo International SRL: Operational Indicators

COMPANY BACKGROUND

Chart 3 Flamingo International SA

PRIVATE LABEL

Summary 21 Flamingo International SA: Private Labels

COMPETITIVE POSITIONING

Summary 22 Flamingo International SA: Competitive Position 2008

HELP NET ROMANIA SA - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Help Net SA: Key Facts

Summary 24 Help Net SA: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 25 Help Net SA: Competitive Position 2008

KAUFLAND ROMANIA SCS - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Kaufland Romania SCS: Key Facts

Summary 27 Kaufland Romania SCS: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

Summary 28 Kaufland Romania SCS: Private Labels

COMPETITIVE POSITIONING

Summary 29 Kaufland Romania SCS: Competitive Position 2008

LEONARDO SRL - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 30 Leonardo SRL: Key Facts

Summary 31 Leonardo SRL: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

Summary 32 Leonardo SRL: Private Labels

COMPETITIVE POSITIONING

Summary 33 Leonardo SRL: Competitive Position 2007

MEGA IMAGE SA - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 34 Mega Image SRL: Key Facts

Summary 35 Mega Image SRL: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

Summary 36 Mega Image SRL: Private Labels

COMPETITIVE POSITIONING

Summary 37 Mega Image SRL: Competitive Position 2008

MOBEXPERT GROUP SRL - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 38 Mobexpert Group SRL: Key Facts

Summary 39 Mobexpert Group SRL: Operational Indicators

COMPANY BACKGROUND

Chart 4 Mobexpert Group SRL:

PRIVATE LABEL

Summary 40 Mobexpert Group SRL: Private Labels

COMPETITIVE POSITIONING

Summary 41 Mobexpert Group SRL: Competitive Position 2008

PRAKTIKER ROMANIA SRL - RETAILING - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 42 Praktiker Romania SRL: Key Facts

Summary 43 Praktiker Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 44 Praktiker Romania SRL: Competitive Position 2008

HYPERMARKETS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 26 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008

Table 27 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 28 Hypermarkets Company Shares by Value 2004-2008

Table 29 Hypermarkets Brand Shares by Value 2005-2008

Table 30 Hypermarkets Brand Shares by Outlets 2005-2008

Table 31 Hypermarkets Brand Shares by Selling Space 2005-2008

Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 33 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

SUPERMARKETS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 34 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008

Table 35 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 36 Supermarkets Company Shares by Value 2004-2008

Table 37 Supermarkets Brand Shares by Value 2005-2008

Table 38 Supermarkets Brand Shares by Outlets 2005-2008

Table 39 Supermarkets Brand Shares by Selling Space 2005-2008

Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 41 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

DISCOUNTERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 42 Discounters: Value Sales, Outlets and Selling Space 2003-2008

Table 43 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 44 Discounters Company Shares by Value 2004-2008

Table 45 Discounters Brand Shares by Value 2005-2008

Table 46 Discounters Brand Shares by Outlets 2005-2008

Table 47 Discounters Brand Shares by Selling Space 2005-2008

Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 49 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

CONVENIENCE STORES IN ROMANIA

OVERVIEW

FORECOURT RETAILERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 50 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 51 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 52 Forecourt Retailers Company Shares by Value 2004-2008

Table 53 Forecourt Retailers Brand Shares by Value 2005-2008

Table 54 Forecourt Retailers Brand Shares by Outlets 2005-2008

Table 55 Forecourt Retailers Brand Shares by Selling Space 2005-2008

Table 56 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 57 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

MIXED RETAILERS IN ROMANIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 58 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 59 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 60 Mixed Retailers Company Shares by Value 2004-2008

Table 61 Mixed Retailers Brand Shares by Value 2005-2008

Table 62 Mixed Retailers Brand Shares by Outlets 2005-2008

Table 63 Mixed Retailers Brand Shares by Selling Space 2005-2008

Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 65 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

HEALTH AND BEAUTY SPECIALIST RETAILERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 66 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 67 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 68 Health and Beauty Retailers Company Shares by Value 2004-2008

Table 69 Health and Beauty Retailers Brand Shares by Value 2005-2008

Table 70 Health and Beauty Retailers Brand Shares by Outlets 2005-2008

Table 71 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008

Table 72 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 73 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 74 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 75 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 76 Clothing and Footwear Retailers Company Shares by Value 2004-2008

Table 77 Clothing and Footwear Retailers Brand Shares by Value 2005-2008

Table 78 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008

Table 79 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008

Table 80 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 81 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

FURNITURE AND FURNISHINGS STORES IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 82 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008

Table 83 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 84 Furniture and Furnishings Stores Company Shares by Value 2004-2008

Table 85 Furniture and Furnishings Stores Brand Shares by Value 2005-2008

Table 86 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008

Table 87 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008

Table 88 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 89 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 90 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008

Table 91 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 92 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008

Table 93 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008

Table 94 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008

Table 95 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008

Table 96 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 97 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 98 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 99 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 100 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008

Table 101 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008

Table 102 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008

Table 103 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008

Table 104 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 105 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 106 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008

Table 107 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008

Table 108 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008

Table 109 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008

Table 110 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008

Table 111 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008

Table 112 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013

Table 113 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013

VENDING IN ROMANIA

HEADLINES

TRENDS

SECTOR DATA

Table 114 Vending: Value 2003-2008

Table 115 Vending: % Value Growth 2003-2008

Table 116 Vending Forecasts: Value 2008-2013

Table 117 Vending Forecasts: % Value Growth 2008-2013

HOMESHOPPING IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 118 Homeshopping: Value 2003-2008

Table 119 Homeshopping: % Value Growth 2003-2008

Table 120 Homeshopping Company Shares by Value 2004-2008

Table 121 Homeshopping Brand Shares by Value 2005-2008

Table 122 Homeshopping Forecasts: Value 2008-2013

Table 123 Homeshopping Forecasts: % Value Growth 2008-2013

INTERNET RETAILING IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 124 Internet Retailing: Value 2003-2008

Table 125 Internet Retailing: % Value Growth 2003-2008

Table 126 Internet Retailing Forecasts: Value 2008-2013

Table 127 Internet Retailing Forecasts: % Value Growth 2008-2013

DIRECT SELLING IN ROMANIA

HEADLINES

OVERVIEW

SECTOR DATA

Table 128 Direct Selling: Value 2003-2008

Table 129 Direct Selling: % Value Growth 2003-2008

Table 130 Direct Selling Company Shares by Value 2004-2008

Table 131 Direct Selling Brand Shares by Value 2005-2008

Table 132 Direct Selling Forecasts: Value 2008-2013

Table 133 Direct Selling Forecasts: % Value Growth 2008-2013