Retailing in South Korea
Euromonitor International's Retailing in South Korea report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
Buy online to access strategic market analysis and an interactive statistical database of retail value sales, number of sites/outlets, retail surface area and employment in retailing.
Tables: 179 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Retailing grows with strong non-store retailing
With the economy slowing in 2008, the expected growth in GDP has been reduced from 5% to 4.5%. Increasing international raw material prices have caused an above 5% inflation late for the first half year of 2008, while disposable incomes grew by less than 1%. Consumers became more price-sensitive and more South Koreans are using non-store retailing to save on transportation costs, which grew as the oil price increased. With modern chained retailing channels expanding, in 2008 store-based retailing sales grew by 3% while non-store based retailing sales increased by 4% mainly due to the strong growth in internet retailing, where normally very competitive prices are offered in South Korea.
International retailers enter through joint ventures
Internationally well-established retailers have entered South Korea through joint ventures with local retailing companies in late 2007/2008. Lotte Shopping has introduced Toys "R" Us and Zara into the country and these outlets have expanded as standalone units and in-store shops in Lotte Department Stores and Lotte Mart. Shinsegae Department Store Co Ltd has introduced Gap and Banana Republic in 2008 as in-store units in its department stores.
Domestic retailers expand abroad
Domestic retailers have expanded abroad, as the competition at home has intensified. This has included hypermarket, department store and clothing and footwear retailers and internet retailers and TV homeshopping operators. Lotte Shopping is focusing on global expansion, mainly targeting emerging markets and firstly entered Russia in 2007 with a department store and plans to enter China by first opening a department store in the prime area of Beijing and has acquired Macro China to enter hypermarkets. CJ Home Shopping has mostly focused on expanding in China, which it entered in 2004, and has turned things around to post a net profit in 2007. CJ Home Shopping plans to enter other Southeast Asian countries in 2008.
Manufacturers open shops
To ensure distribution for their goods, manufacturers have opened retail outlets in South Korea. Dongwon F&C acquired GNC outlets in 2003 and the company has expanded the number of outlets and corporate value sales have increased by high double-digits every year. Korea Ginseng opened its first Cheong-Kwan-Jang brand shop in 2004 for its exclusive red ginseng products and had around 600 outlets across South Korea in 2008. In the case of beauty specialists, since low-end branded shops grew popular, major manufacturers AmorePacific and LG Household & Health Care both opened outlets in 2004, selling only their branded products. These branded shops have expanded the market and changed the distributional of cosmetics in the country.
New technology is introduced to help store-based retailing
The smart card was first introduced by E-Mart of Shinsegae Department Store Co Ltd in 2008. Imbedded with radio frequency identification (RFID), the smart card is equipped with a barcode reader and touch screen on shopping cart to help consumers to offer better shopping experience. Consumer will scan the products they want to purchase while they put into their shopping cart and show it to casher later to reduce time for scanning at casher. Tough screen will offer more information for the products when consumers want to know more about the products. Besides the smart card, electronic price tagging has been widely used in grocery retailing in South Korea in place of paper price tags and a self-payment system has been introduced by Homeplus to reduce checkout queuing and this has expanded to Lotte Mart and E-Mart.
Table of contents
RETAILING IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Retailing grows with strong non-store retailing
International retailers enter through joint ventures
Domestic retailers expand abroad
Manufacturers open shops
New technology is introduced to help store-based retailing
KEY TRENDS AND DEVELOPMENTS
Price competition due to higher raw material prices
International retailers enter South Korea through joint ventures
Domestic retailers expanding abroad
Manufacturers open outlets to expand distributional channel
New technology introduced in store-based outlets
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating environment
Cash-and-Carry/Warehouse Clubs
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
BOKWANG FAMILY MART CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bokwang Family Mart Co Ltd: Key Facts
Summary 3 Bokwang Family Mart Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 1 Bokwang Family Mart Co Ltd: Family Mart in Seoul
PRIVATE LABEL
Summary 4 Bokwang Family Mart Co Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Bokwang Family Mart Co Ltd: Competitive Position 2008
CJ HOME SHOPPING CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 CJ Home Shopping Co Ltd: Key Facts
Summary 7 CJ Home Shopping Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 8 CJ Home Shopping Co Ltd: Competitive Position 2008
DAISO ASUNG CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Daiso Asung Co Ltd: Key Facts
Summary 10 Daiso Asung Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 11 Daiso Asung Co Ltd: Competitive Position 2008
E LAND WORLD CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 E Land World Co Ltd: Key Facts
Summary 13 E Land World Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 2 E Land World Co Ltd: 2001Outlet in Seoul
PRIVATE LABEL
Summary 14 E Land World Co Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 15 E Land World Co Ltd: Competitive Position 2008
FACE SHOP, THE - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Face Shop, The: Key Facts
Summary 17 Face Shop, The: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 18 Face Shop, The: Competitive Position 2008
Chart 3 Face Shop, The: The Face Shop in Seoul
GS HOMESHOPPING CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 GS Homeshopping Co Ltd: Key Facts
Summary 20 GS Homeshopping Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 21 GS Homeshopping Co Ltd: Competitive Position 2008
GS RETAIL CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 GS Retail Co Ltd: Key Facts
Summary 23 GS Retail Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 4 GS Retail Co Ltd: GS Square in Seoul
Chart 5 GS Retail Co Ltd: GS 25 in Seoul
PRIVATE LABEL
Summary 24 GS Retail To Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 25 GS Retail Co Ltd: Competitive Position 2008
HI LIVING CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Hi Living Co Ltd: Key Facts
Summary 27 Hi Living Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 28 Hi Living Co Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 29 Hi Living Co Ltd: Competitive Position 2008
HI-MART CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Hi-Mart Co Ltd: Key Facts
Summary 31 Hi-Mart Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 6 Hi-Mart Co Ltd: Hi Mart in Seoul
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 32 Hi-Mart Co Ltd: Competitive Position 2008
HYUNDAI DEPARTMENT STORE CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Hyundai Department Store Co Ltd: Key Facts
Summary 34 Hyundai Department Store Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 7 Hyundai Department Store Co Ltd: Hyundai Department Store in Seoul
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 35 Hyundai Department Store Co Ltd: Competitive Position 2008
KYOBO BOOK CENTRE CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Kyobo Book Centre Co Ltd: Key Facts
Summary 37 Kyobo Book Centre Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 8 Kyobo Centre Co Ltd: Kyobo in Seoul
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 38 Kyobo Book Centre Co Ltd: Competitive Position 2008
LOTTE SHOPPING CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Lotte Shopping Co Ltd: Key Facts
Summary 40 Lotte Shopping Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 41 Lotte Shopping Co Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 42 Lotte Shopping Co Ltd: Competitive Position 2008
SHINSEGAE DEPARTMENT STORE CO LTD - RETAILING - SOUTH KOREA
STRATEGIC DIRECTION
Summary 43 Shinsegae Department Store Co Ltd: Key Facts
Summary 44 Shinsegae Department Store Co Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 9 Shinsegae Co Ltd: Shinsegae Department Store in Seoul
PRIVATE LABEL
Summary 45 Shinsegae Co Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 46 Shinsegae Department Store Co Ltd: Competitive Position 2008
HYPERMARKETS IN SOUTH KOREA
OVERVIEW
SECTOR FORMATS
Chart 10 Hypermarkets: Homeplus in Seoul
Chart 11 Hypermarkets: 2001Outlet in Seoul
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 24 Hypermarkets Company Shares by Value 2004-2008
Table 25 Hypermarkets Brand Shares by Value 2005-2008
Table 26 Hypermarkets Brand Shares by Outlets 2005-2008
Table 27 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 32 Supermarkets Company Shares by Value 2004-2008
Table 33 Supermarkets Brand Shares by Value 2005-2008
Table 34 Supermarkets Brand Shares by Outlets 2005-2008
Table 35 Supermarkets Brand Shares by Selling Space 2005-2008
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CONVENIENCE STORES IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 38 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 39 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 40 Convenience Stores Company Shares by Value 2004-2008
Table 41 Convenience Stores Brand Shares by Value 2005-2008
Table 42 Convenience Stores Brand Shares by Outlets 2005-2008
Table 43 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 44 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 45 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FORECOURT RETAILERS IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 47 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 48 Forecourt Retailers Company Shares by Value 2004-2008
Table 49 Forecourt Retailers Brand Shares by Value 2005-2008
Table 50 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 51 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 52 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 53 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 55 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 56 Mixed Retailers Company Shares by Value 2004-2008
Table 57 Mixed Retailers Brand Shares by Value 2005-2008
Table 58 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 59 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 60 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 61 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 63 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 64 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 65 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 66 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 67 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 68 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 69 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 70 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 71 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 72 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 73 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 74 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 75 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 76 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 77 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 79 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 80 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 81 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 82 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 83 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 84 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 85 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 87 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 88 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 89 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 90 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 91 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 92 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 93 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR FORMAT
Chart 12 Electronics and Appliance Specialist Retailers: Hi Mart in Seoul
SECTOR DATA
Table 94 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 95 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 96 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 97 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 98 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 99 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 100 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 101 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN SOUTH KOREA
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 103 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 104 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 106 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 107 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 108 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 109 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Vending: Value 2003-2008
Table 111 Vending: % Value Growth 2003-2008
Table 112 Vending Company Shares by Value 2004-2008
Table 113 Vending Brand Shares by Value 2005-2008
Table 114 Vending Forecasts: Value 2008-2013
Table 115 Vending Forecasts: % Value Growth 2008-2013
HOMESHOPPING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Homeshopping: Value 2003-2008
Table 117 Homeshopping: % Value Growth 2003-2008
Table 118 Homeshopping Company Shares by Value 2004-2008
Table 119 Homeshopping Brand Shares by Value 2005-2008
Table 120 Homeshopping Forecasts: Value 2008-2013
Table 121 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Internet Retailing: Value 2003-2008
Table 123 Internet Retailing: % Value Growth 2003-2008
Table 124 Internet Retailing Company Shares by Value 2004-2008
Table 125 Internet Retailing Brand Shares by Value 2005-2008
Table 126 Internet Retailing Forecasts: Value 2008-2013
Table 127 Internet Retailing Forecasts: % Value Growth 2008-2013
DIRECT SELLING IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 Direct Selling: Value 2003-2008
Table 129 Direct Selling: % Value Growth 2003-2008
Table 130 Direct Selling Company Shares by Value 2004-2008
Table 131 Direct Selling Brand Shares by Value 2005-2008
Table 132 Direct Selling Forecasts: Value 2008-2013
Table 133 Direct Selling Forecasts: % Value Growth 2008-2013