Retailing in Sweden
Euromonitor International's Retailing in Sweden report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 200 | Publication date: Mar 2008
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- Get insight into trends in market performance
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Product coverage
Non-store retailing; Store-based retailing
Executive summary
Strong retail consumption in 2007 thanks to booming economy
Retailing experienced healthy growth in 2007, thanks to increasing disposable income levels, and declining unemployment rates. Volume consumption increased, while at the same time, consumers shifted to more premium products, which spurred value growth. The fact that the pricing competition between groceries and grocery discounters was less pronounced in 2007 further contributed to value growth.
Non grocery retail increased its share
Non grocery retail increased its share and came to account for 57% of retail value in 2007. With increasing disposable incomes, consumers tend to spend their added income on goods that were previously not available to them and to luxury goods. This led to an upturn in sales of furniture, durable goods and perfumes, and retailers stocking such goods were among the most successful in 2007. At the same time grocery outlets also benefited from the increasing disposable incomes as consumers shifted to more premium products.
Non store retailing gained share albeit from a low level
Non store retailing continued to gain share in 2007 albeit at a slow pace, mainly thanks to a continuous growth in the internet retail channel. Non store retail, however, accounted for less than 3% of total retailing in Sweden and according to some industry observers, growth in the channel has saturated in 2007. Non store retailing consisted mainly of audio visual goods and consumer electronics while sales of grocery goods were close to non existent.
Chains dominate
The retail industry in Sweden is completely dominated by chains which normally operate within only their own segments and continued to strengthen their positions in 2007. Grocery retailer ICA Sverige AB was the leader, followed by other leading grocery chain operators Coop Norden Sverige, Axfood AB and the state owned pharmacy and off license monopolies Apoteket AB and Systembolaget AB respectively. The top six operators together accounted for 44% of total retail value sales in Sweden.
Growth set to dampen as period of slower economic growth ahead
The retail industry is expected to develop at a less rapid pace over the forecast period as, according to most industry observers, Sweden is entering a period of slower economic growth. This is a mainly a result of changes in the global economy, where particularly stagnation in the US economy is expected to impact on European growth. Industry observers also expect increasing prices on many goods, and particularly in food. This will dampen volume consumption but to some degree also maintain growth in value terms. The threat of global warming is also expected to impact on retailing, with many consumers regarding a cut down in consumption to be a way to reduce global warming. Future global “green” taxes and increasing oil prices are also set to impact on retail prices.
Table of contents
RETAILING IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong retail consumption in 2007 thanks to booming economy
Non grocery retail increased its share
Non store retailing gained share albeit from a low level
Chains dominate
Growth set to dampen as period of slower economic growth ahead
KEY TRENDS AND DEVELOPMENTS
A strong economy led to record consumption levels in 2007
Global warming and fair trade debate impacted on retailing
Increasingly busy lifestyles spur demand for convenience
Chains dominate most retail channels in 2007
Out of town shopping centres
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
ÅHLENS AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Åhlens: Key Facts
Summary 3 Åhlens AB: Operational Indicators
COMPANY BACKGROUND
Chart 1 Åhlens AB: Åhlens, Lund
PRIVATE LABEL
Summary 4 Ahlens AB: Private Labels
COMPETITIVE POSITIONING
Summary 5 Åhlens AB: Competitive Position 2005
APOTEKET AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Apoteket AB: Key Facts
Summary 7 Apoteket AB: Operational Indicators
COMPANY BACKGROUND
Chart 2 Apoteket AB: Apoteket, Lund
PRIVATE LABEL
Summary 8 Apoteket AB: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 Apoteket AB: Competitive Position 2007
AXFOOD AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Axfood AB: Key Facts
Summary 11 Axfood AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 12 Axfood AB: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 13 Axfood AB: Competitive Position 2007
BERGENDAHL & SON AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Bergendahl & Son AB: Key Facts
Summary 15 Bergendahl & Son AB: Operational Indicators
COMPANY BACKGROUND
Chart 3 Bergendahl & Son AB: City Gross, Lund
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 16 Bergendahl & Son AB: Competitive Position 2007
Table 22 Major independent chains supplied by Bergendahls, 2007
CLAS OHLSON AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Clas Ohlson AB: Key Facts
Summary 18 Company Name: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 19 Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 Clas Ohlson AB: Competitive Position 2007
COOP NORDEN SVERIGE AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Coop Norden Sverige AB: Key Facts
Summary 22 Coop Norden Sverige AB: Operational Indicators
COMPANY BACKGROUND
Chart 4 Coop Norden Sverige AB: Coop Konsum, Höör, Interior
Chart 5 Coop Norden Sverige AB: Coop Konsum, Höör, Exterior
PRIVATE LABEL
Summary 23 Company: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 24 Coop Norden Sverige AB: Competitive Position 2007
Table 23 Largest Konsumentföreningar 2006
EL-GIGANTEN AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 El-Giganten AB: Key Facts
Summary 26 El-Giganten AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 27 El-Giganten AB: Competitive Position 2007
HENNES & MAURITZ (H&M) AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Hennes & Mauritz AB: Key Facts
Summary 29 Hennes & Mauritz AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 30 Hennes & Mauritz AB: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 31 Hennes & Mauritz AB: Competitive Position 2007
ICA SVERIGE AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 32 ICA AB: Key Facts
Summary 33 ICA AB: Operational Indicators
COMPANY BACKGROUND
Chart 6 ICA AB: ICA Kvantum, Lund
PRIVATE LABEL
Summary 34 ICA AB: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 35 ICA AB: Competitive Position 2007
IKEA AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 36 IKEA AB: Key Facts
Summary 37 IKEA AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 38 IKEA: Competitive Position 2007
LINDEX AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Lindex AB: Key Facts
Summary 40 Lindex AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 41 Lindex AB: Competitive Position 2007
NETONNET AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 42 Netonnet AB: Key Facts
Summary 43 Netonnet AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 44 Netonnet AB: Competitive Position 2005
ÖOB ÖVERSKOTTSBOLAGET AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 45 Öob Överskottsbolaget AB: Key Facts
Summary 46 Öob Överskottsbolaget AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 47 Öob Överskottsbolaget AB: Competitive Position 2005
STADIUM SWEDEN AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 48 Stadium AB: Key Facts
Summary 49 Stadium AB: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 50 Stadium AB: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 51 Stadium AB: Competitive Position 2007
SYSTEMBOLAGET AB - RETAILING - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 52 Systembolaget AB: Key Facts
Summary 53 Systembolaget AB: Operational Indicators
COMPANY BACKGROUND
Chart 7 Systembolaget AB: Systembolaget, Höör, Exterior
Chart 8 Systembolaget AB: Systembolaget, Höör, Interior
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 54 Systembolaget AB: Competitive Position 2005
Table 24 Additional Systembolaget data
Table 25 Busiest sales days at Systembolaget 2006
HYPERMARKETS IN SWEDEN
HEADLINES
OVERVIEW
Table 26 Independent Hypermarkets 2007
SECTOR DATA
Table 27 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 28 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 29 Hypermarkets Company Shares by Value 2004-2007
Table 30 Hypermarkets Brand Shares by Value 2004-2007
Table 31 Hypermarkets Outlets by Brand 2004-2007
Table 32 Hypermarkets Selling Space by Brand 2004-2007
Table 33 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 34 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 35 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 36 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 37 Supermarkets Company Shares by Value 2004-2007
Table 38 Supermarkets Brand Shares by Value 2004-2007
Table 39 Supermarkets Outlets by Brand 2004-2007
Table 40 Supermarkets Selling Space by Brand 2004-2007
Table 41 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 42 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 44 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 45 Discounters Company Shares by Value 2004-2007
Table 46 Discounters Brand Shares by Value 2004-2007
Table 47 Discounters Outlets by Brand 2004-2007
Table 48 Discounters Selling Space by Brand 2004-2007
Table 49 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 50 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 51 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 52 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 53 Convenience Stores Company Shares by Value 2004-2007
Table 54 Convenience Stores Brand Shares by Value 2004-2007
Table 55 Convenience Stores Outlets by Brand 2004-2007
Table 56 Convenience Stores Selling Space by Brand 2004-2007
Table 57 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 58 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 59 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 60 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 61 Forecourt Retailers Company Shares by Value 2004-2007
Table 62 Forecourt Retailers Brand Shares by Value 2004-2007
Table 63 Forecourt Retailers Outlets by Brand 2004-2007
Table 64 Forecourt Retailers Selling Space by Brand 2004-2007
Table 65 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 66 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 68 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 69 Mixed Retailers Company Shares by Value 2004-2007
Table 70 Mixed Retailers Brand Shares by Value 2004-2007
Table 71 Mixed Retailers Outlets by Brand 2004-2007
Table 72 Mixed Retailers Selling Space by Brand 2004-2007
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 76 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 77 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 78 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 79 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 80 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 81 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 82 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 83 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 84 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 85 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 86 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 87 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 88 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 89 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 90 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 91 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 92 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 93 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 94 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 95 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 96 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 97 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 98 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 99 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 100 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 101 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 102 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 103 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 104 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 105 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 106 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 107 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 108 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 109 Durable Goods Retailers Company Shares by Value 2004-2007
Table 110 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 111 Durable Goods Retailers Outlets by Brand 2004-2007
Table 112 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 113 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 114 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN SWEDEN
HEADLINES
OVERVIEW
SECTOR DATA
Table 115 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 116 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 117 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 118 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 119 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 120 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 121 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 122 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Vending: Value 2002-2007
Table 124 Vending: % Value Growth 2002-2007
Table 125 Vending Company Shares by Value 2004-2007
Table 126 Vending Brand Shares by Value 2004-2007
Table 127 Vending Forecasts: Value 2007-2012
Table 128 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Homeshopping: Value 2002-2007
Table 130 Homeshopping: % Value Growth 2002-2007
Table 131 Homeshopping Company Shares by Value 2004-2007
Table 132 Homeshopping Brand Shares by Value 2004-2007
Table 133 Homeshopping Forecasts: Value 2007-2012
Table 134 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Internet Retailing: Value 2002-2007
Table 136 Internet Retailing: % Value Growth 2002-2007
Table 137 Internet Retailing Company Shares by Value 2004-2007
Table 138 Internet Retailing Brand Shares by Value 2004-2007
Table 139 Internet Retailing Forecasts: Value 2007-2012
Table 140 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 141 Direct Selling: Value 2002-2007
Table 142 Direct Selling: % Value Growth 2002-2007
Table 143 Direct Selling Company Shares by Value 2004-2007
Table 144 Direct Selling Brand Shares by Value 2004-2007
Table 145 Direct Selling Forecasts: Value 2007-2012
Table 146 Direct Selling Forecasts: % Value Growth 2007-2012