Retailing in Ukraine
Euromonitor International's Retailing in Ukraine report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 193 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Retailing continues to grow
Ukrainian retail continues to grow despite a recent economic slowdown and high inflation. Retailing is one of the few areas of the Ukrainian economy to see an increase in employment rates towards the end of the review period. For the first time, growth rates in Donetsk, Dnipropetrovsk and Mykolaiv surpassed those in Kyiv. Slowing growth in small-format retailing occurred, however, due to a lack of commercial real estate in high-traffic areas of large cities.
Retail destinations changing rapidly
The deficit of suitable retail real estate prompted retailers and developers, both Ukrainian and foreign, to begin construction on several large shopping centres in areas such as Kyiv, Odessa and Lviv. Italy’s King Cross received approval for construction of a major shopping centre, the Leopolis centre in Lviv is nearing completion and most hypermarkets being constructed in Ukraine are central parts of shopping malls.
Still plenty of room to grow
While retailing is becoming very competitive in Kyiv, several regional cities are still well underdeveloped and retailers encounter the biggest competition from informal operators. Demand for hypermarkets in particular by far exceeds the current supply. However, a number of Ukrainian retailers are afraid of future competition from international retailers in hypermarkets and focus on smaller format outlets. This is despite the continuing success of Ukrainian hypermarket chains such as Amstor and Target.
Internet sales of electronics exhibit great growth potential
Store-based retailing typically grew much faster than non-store retailing n 2007. However, internet sales of small electronics could become an exception to the rule in the near future, as computer technology and secure electronic payment methods become more widespread in Ukraine.
Concentration of shares accelerating
The spread of economic development into rural areas will continue driving growth in retailing in all regions of the country during the forecast period. Organised retailing will continue to gain revenue at the expense of informal sales. Inefficiency and corruption within the government and a shortage of capital will contribute to a lack of retail space, however, until at least 2010. The share of leading retailers will meanwhile undoubtedly continue to grow, as they buy out smaller, regional chains. However, increasing competition from domestic and foreign retailers, combined with growing rental rates, will have a negative impact on future profit margins.
The rapid growth of Ukrainian disposable income levels drove dynamic growth in turnover and several large Ukrainian cities are becoming attractive targets for foreign retailers. As a result, Spar plans to expand to 60 stores in at least 20 regions by 2009, the first Marks & Spencer opened in Kyiv towards the end of the review period with 13 more outlets planned and Auchan is planning to open a chain of hypermarkets. Metro AG, riding on the success of its Cash and Carry chain, also announced plans to open its Real chain of Hypermarkets.
Table of contents
RETAILING IN UKRAINE : MARKET INSIGHT
EXECUTIVE SUMMARY
Retailing continues to grow
Retail destinations changing rapidly
Still plenty of room to grow
Internet sales of electronics exhibit great growth potential
Concentration of shares accelerating
KEY TRENDS AND DEVELOPMENTS
Expansion in the regions
Cashing in on the real estate deficit
Side-stepping the hypermarket
Footwear retailers aim low
Big opportunity in toys and game stores
Changes in spending habits for Ukrainian consumers
Franchising becoming more fashionable
Banking becoming an integral part of retail
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
Foreign direct investment in retail
Cash and carry/warehouse clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2006-2007
Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2004-2007
Table 24 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2004-2007
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UKRAINE
AMSTOR - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amstor: Key Facts
Summary 3 Amstor: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Amstor: Competitive Position 2007
BAJADERA CHP - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bajadera ChP: Key Facts
Summary 6 Bajadera ChP: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Bajadera ChP: Competitive Position 2007
DC UKRAINE LTD - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 DC Ukraine Ltd: Key Facts
Summary 9 DC Ukraine Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 10 DC Ukraine Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 11 DC Ukraine Ltd: Competitive Position 2007
DOMOTECHNIKA OOO - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Domotechnika OOO: Key Facts
Summary 13 Domotechnika OOO: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 14 Domotechnika OOO: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 15 Domotechnika OOO: Competitive Position 2007
EUROPRODUCT JSC - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Europroduct JSC: Key Facts
Summary 17 Europroduct JSC: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 18 Europroduct JSC: Competitive Position 2007
FOXTROT LTD - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Foxtrot Ltd: Key Facts
Summary 20 Foxtrot Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Foxtrot Ltd: Competitive Position 2007
FOZZY GROUP - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Fozzy Group: Key Facts
Summary 23 Fozzy Group: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 24 Fozzy Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 25 Fozzy Group: Competitive Position 2007
GARANTIYA TRADE - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Garantiya Trade: Key Facts
Summary 27 Garantiya Trade: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 28 Garantiya Trade: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 29 Garantiya Trade: Competitive Position 2007
INTERMARKET OOO - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Intermarket OOO: Key Facts
Summary 31 Intermarket OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 32 Intermarket OOO: Competitive Position 2007
KIBELA PC - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Kibela PC: Key Facts
Summary 34 Kibela PC: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 35 Kibela PC: Competitive Position 2007
KLO CO - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 36 KLO Co: Key Facts
Summary 37 KLO Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 38 KLO Co: Competitive Position 2007
KVISA-TRADE LTD - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Kvisa-Trade Ltd: Key Facts
Summary 40 Kvisa-Trade Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 41 Kvisa-Trade Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 42 Kvisa-Trade Ltd: Competitive Position 2007
OOO ATB - MARKET - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 43 OOO ATB - Market: Key Facts
Summary 44 OOO ATB - Market: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 45 OOO ATB - Market: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 46 OOO ATB - Market: Competitive Position 2007
PAKKO OOO - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 47 Pakko OOO: Key Facts
Summary 48 Pakko OOO: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 49 Pakko OOO: Competitive Position 2007
TAVRIYA VAT APF - RETAILING - UKRAINE
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Tavriya VAT APF: Key Facts
Summary 51 Tavriya VAT APF: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 52 Tavriya VAT APF: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 53 Tavriya VAT APF: Competitive Position 2007
HYPERMARKETS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 27 Hypermarkets Company Shares by Value 2004-2007
Table 28 Hypermarkets Brand Shares by Value 2004-2007
Table 29 Hypermarkets Outlets by Brand 2004-2007
Table 30 Hypermarkets Selling Space by Brand 2004-2007
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 35 Supermarkets Company Shares by Value 2004-2007
Table 36 Supermarkets Brand Shares by Value 2004-2007
Table 37 Supermarkets Outlets by Brand 2004-2007
Table 38 Supermarkets Selling Space by Brand 2004-2007
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 42 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 43 Discounters Company Shares by Value 2004-2007
Table 44 Discounters Brand Shares by Value 2004-2007
Table 45 Discounters Outlets by Brand 2004-2007
Table 46 Discounters Selling Space by Brand 2004-2007
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 50 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 51 Convenience Stores Company Shares by Value 2004-2007
Table 52 Convenience Stores Brand Shares by Value 2004-2007
Table 53 Convenience Stores Outlets by Brand 2004-2007
Table 54 Convenience Stores Selling Space by Brand 2004-2007
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 56 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 58 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 59 Forecourt Retailers Company Shares by Value 2004-2007
Table 60 Forecourt Retailers Brand Shares by Value 2004-2007
Table 61 Forecourt Retailers Outlets by Brand 2004-2007
Table 62 Forecourt Retailers Selling Space by Brand 2004-2007
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 64 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 66 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 71 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 72 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 73 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 74 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 75 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 77 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 79 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 80 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 81 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 82 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 83 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 85 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 87 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 88 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 89 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 90 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 91 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 93 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 94 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 95 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 96 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 97 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 98 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 99 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 100 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 101 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 102 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 103 Durable Goods Retailers Company Shares by Value 2004-2007
Table 104 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 105 Durable Goods Retailers Outlets by Brand 2004-2007
Table 106 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 107 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 108 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN UKRAINE
HEADLINES
OVERVIEW
SECTOR DATA
Table 109 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 110 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 111 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 112 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 113 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 114 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 115 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 116 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Vending: Value 2002-2007
Table 118 Vending: % Value Growth 2002-2007
Table 119 Vending Company Shares by Value 2004-2007
Table 120 Vending Brand Shares by Value 2004-2007
Table 121 Vending Forecasts: Value 2007-2012
Table 122 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Homeshopping: Value 2002-2007
Table 124 Homeshopping: % Value Growth 2002-2007
Table 125 Homeshopping Company Shares by Value 2004-2007
Table 126 Homeshopping Brand Shares by Value 2004-2007
Table 127 Homeshopping Forecasts: Value 2007-2012
Table 128 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Internet Retailing: Value 2002-2007
Table 130 Internet Retailing: % Value Growth 2002-2007
Table 131 Internet Retailing Company Shares by Value 2004-2007
Table 132 Internet Retailing Brand Shares by Value 2004-2007
Table 133 Internet Retailing Forecasts: Value 2007-2012
Table 134 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN UKRAINE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Direct Selling: Value 2002-2007
Table 136 Direct Selling: % Value Growth 2002-2007
Table 137 Direct Selling Company Shares by Value 2004-2007
Table 138 Direct Selling Brand Shares by Value 2004-2007
Table 139 Direct Selling Forecasts: Value 2007-2012
Table 140 Direct Selling Forecasts: % Value Growth 2007-2012