Retailing in Venezuela
Euromonitor International's Retailing in Venezuela examines whether recent high growth rates can be sustained in an economic downturn. Growth has been boosted by richer consumers spending more and some companies’ decision to sell a wider range of non-food products. Rising sales have supported expansion into new markets, new store formats and moves into private label products. However, the economic downturn has set some of these strategies back, this analysis looks at whether grocery retailers will continue to enjoy similar rates of growth in the future.
Tables: 190 | Publication date: Aug 2009
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Product coverage
Non-store retailing; Store-based retailing
Executive summary
Increased demand and higher prices result in strong retail value growth
Retailing in Venezuela registered strong positive retail value growth across all categories in 2008 due to strong demand and price increases. The majority of consumers benefited from increases in their disposable income due to government policies such as an increase in the minimum wage, subsidies and social programmes, which it started to implement over the review period. Nevertheless, the constant value growth of retailing slowed down in 2008 due to high price increases which made it difficult for many Venezuelans to maintain their previous consumption habits.
PDVAL becomes the latest government entity to enter retailing
In 2008, the Venezuelan government decided to create a new discounter brand, Producción y Distribución Venezolana de Alimentos (PDVAL). This new brand is directly managed by the state-owned oil company Petróleos de Venezuela (PDVSA). Although government officials announced that Petróleos de Venezuela (PDVSA) would target middle-income consumers with PDVAL, the new company operated during its first year by implementing an overall strategy very similar to that of Mercal CA, which is the largest retailer in Venezuela and which is also managed by the government. As a result, the effect of PDVAL on retailing was low in 2008 because Petróleos de Venezuela (PDVSA) was perceived as a substitute for Mercal expansion instead of a new competitor for private companies.
Domestic companies dominate in retailing
Domestic companies dominate in retailing and the Venezuelan government accounted for the highest retail value share in 2008 through its company Mercal CA. Cativen CA - Cadena de Tiendas Venezolanas accounted for the second strongest retail value share of retailing in 2008 as this local company manages three different retailing networks in Venezuela. It operates in hypermarkets with its Éxito brand, in supermarkets with its Cada brand and in discounters with its Q’Precios brand. This has enabled the company to meet the needs of the gamut of socio-economic consumers in Venezuela.
Store-based retailing remains the preferred format among Venezuelans
Venezuelans prefer to make their purchases through store-based retailing rather than through non-store retailing. Therefore underexploited categories of non-store retailing, such as homeshopping, internet retailing and vending, faced serious growth constraints that could not be overcome over the review period. On the other hand, store-based retailing was driven by increasing preference for visiting shopping centres, improved retail outlets and innovation in terms of customer service.
Positive but moderate growth for retailing in context of reduced oil prices
Significant decreases in global oil prices have resulted in more conservative growth expectations over the forecast period with regard to retailing. Nevertheless, oil prices are expected to remain high enough to enable retailing to achieve moderate constant value growth over the forecast period. In this context, Venezuelans are expected to continue to favour consumption over savings and investment, which will thus benefit retailing.
Table of contents
RETAILING IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased demand and higher prices result in strong retail value growth
PDVAL becomes the latest government entity to enter retailing
Domestic companies dominate in retailing
Store-based retailing remains the preferred format among Venezuelans
Positive but moderate growth for retailing in context of reduced oil prices
KEY TRENDS AND DEVELOPMENTS
High retail price increases hamper consumption in 2008
Venezuelan Government expands role by creating a second retailing network
Shopping centre expansion redefines the Venezuelan retailing landscape
Retailing adapts to consumer needs with more convenient options
Large retailing companies take an active role in corporate social responsibility
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating environment
Cash and Carry/Warehouse Clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008
Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2005-2008
Table 24 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
ALMACENES GINA CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Almacenes Gina CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 3 Almacenes Gina CA: Competitive Position 2008
BLOQUE EDITORIAL DE ARMAS CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bloque Editorial De Armas CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 5 Bloque Editorial De Armas CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 6 Bloque Editorial De Armas CA: Competitive Position 2008
CA SUCESORA BECO DE BLOHM & CO - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 CA Sucesora Beco de Blohm & Co: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 CA Sucesora Beco de Blohm & Co: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 CA Sucesora Beco de Blohm & Co: Competitive Position 2008
CALZADOS DUKESI CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Calzados Dukesi CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 11 Calzados Dukesi CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 12 Calzados Dukesi CA: Competitive Position 2008
CATIVEN CA - CADENA DE TIENDAS VENEZOLANAS - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Cativen CA: Key Facts
Summary 14 Cativen CA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 15 Cativen CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 16 Cativen CA: Competitive Position 2008
CENTRAL MADEIRENSE CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Central Madeirense CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 18 Central Madeirense CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 19 Central Madeirense CA: Competitive Position 2008
CORPORACIóN R DE LA B TROPICANA CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Corporación R de la B Tropicana CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 21 Corporación R de la B Tropicana CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 22 Corporación R de la B Tropicana CA: Competitive Position 2008
EXCELSIOR GAMA SUPERMERCADOS CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Excelsior Gama Supermercados SA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 24 Excelsior Gama Supermercados SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 25 Excelsior Gama Supermercados SA: Competitive Position 2008
FARMATODO CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Farmatodo CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 27 Farmatodo CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 28 Farmatodo CA: Competitive Position 2008
GALAXIA MEDICA CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Galaxia Medica CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 30 Galaxia Médica CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 31 Galaxia Medica CA: Competitive Position 2008
GRUPO HOBBY & TOYS CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Grupo Hobby & Toys CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 33 Grupo Hobby & Toys CA: Competitive Position 2008
INVERSIONES COMPU MALL CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Inversiones Compu Mall CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 35 Inversiones Compu Mall CA: Competitive Position 2008
JVG HOGAR CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 36 JVG Hogar CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 37 JVG Hogar CA: Competitive Position 2008
MERCAL CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Mercal CA: Key Facts
Summary 39 Mercal CA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Table 25 Mercal CA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 40 Mercal CA: Competitive Position 2008
PHOENIX WORLD TRADING - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 41 Phoenix World Trading: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
Summary 42 Phoenix World Trading: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 43 Phoenix World Trading: Competitive Position 2008
UNICASA CA - RETAILING - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 44 Unicasa CA: Key Facts
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 45 Unicasa CA: Competitive Position 2008
HYPERMARKETS IN VENEZUELA
OVERVIEW
SECTOR DATA
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 27 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 28 Hypermarkets Company Shares by Value 2004-2008
Table 29 Hypermarkets Brand Shares by Value 2005-2008
Table 30 Hypermarkets Brand Shares by Outlets 2005-2008
Table 31 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 33 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 34 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 35 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 36 Supermarkets Company Shares by Value 2004-2008
Table 37 Supermarkets Brand Shares by Value 2005-2008
Table 38 Supermarkets Brand Shares by Outlets 2005-2008
Table 39 Supermarkets Brand Shares by Selling Space 2005-2008
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 41 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 43 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 44 Discounters Company Shares by Value 2004-2008
Table 45 Discounters Brand Shares by Value 2005-2008
Table 46 Discounters Brand Shares by Outlets 2005-2008
Table 47 Discounters Brand Shares by Selling Space 2005-2008
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 49 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CONVENIENCE STORES IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 50 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 51 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 52 Convenience Stores Company Shares by Value 2004-2008
Table 53 Convenience Stores Brand Shares by Value 2005-2008
Table 54 Convenience Stores Brand Shares by Outlets 2005-2008
Table 55 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 56 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 57 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FORECOURT RETAILERS IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 58 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 59 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 60 Forecourt Retailers Company Shares by Value 2004-2008
Table 61 Forecourt Retailers Brand Shares by Value 2005-2008
Table 62 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 63 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 64 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 65 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 67 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 68 Mixed Retailers Company Shares by Value 2004-2008
Table 69 Mixed Retailers Brand Shares by Value 2005-2008
Table 70 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 71 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 75 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 76 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 77 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 78 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 79 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 80 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 81 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 82 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 83 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 84 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 85 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 86 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 87 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 88 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 89 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 90 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 91 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 92 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 93 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 94 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 95 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 96 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 97 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 98 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 99 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 100 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 102 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 103 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 104 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 105 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 106 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 107 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 108 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 110 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 111 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 112 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 113 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN VENEZUELA
HEADLINES
OVERVIEW
SECTOR DATA
Table 114 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 115 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 116 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 118 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 119 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 120 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 121 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 122 Vending: Value 2003-2008
Table 123 Vending: % Value Growth 2003-2008
Table 124 Vending Company Shares by Value 2004-2008
Table 125 Vending Brand Shares by Value 2005-2008
Table 126 Vending Forecasts: Value 2008-2013
Table 127 Vending Forecasts: % Value Growth 2008-2013
HOMESHOPPING IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 128 Homeshopping: Value 2003-2008
Table 129 Homeshopping: % Value Growth 2003-2008
Table 130 Homeshopping Company Shares by Value 2004-2008
Table 131 Homeshopping Brand Shares by Value 2005-2008
Table 132 Homeshopping Forecasts: Value 2008-2013
Table 133 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Internet Retailing: Value 2003-2008
Table 135 Internet Retailing: % Value Growth 2003-2008
Table 136 Internet Retailing Company Shares by Value 2004-2008
Table 137 Internet Retailing Brand Shares by Value 2005-2008
Table 138 Internet Retailing Forecasts: Value 2008-2013
Table 139 Internet Retailing Forecasts: % Value Growth 2008-2013
DIRECT SELLING IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 140 Direct Selling: Value 2003-2008
Table 141 Direct Selling: % Value Growth 2003-2008
Table 142 Direct Selling Company Shares by Value 2004-2008
Table 143 Direct Selling Brand Shares by Value 2005-2008
Table 144 Direct Selling Forecasts: Value 2008-2013
Table 145 Direct Selling Forecasts: % Value Growth 2008-2013