Retailing in Vietnam
Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 123 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Fiercer competition, better performance
In 2007, more retailers of different formats entered retailing in Vietnam. New formats such as internet retailing or homeshopping saw an increase in the number of retailers. International giants such as Tesco, Wal-Mart and Carrefour all showed their interest in Vietnam, which will lead to a strong penetration by these retailers. Fiercer competition forced retailers to perform better so as to attract more consumers. Retailers launched websites to communicate with consumers, potential partners and employees. Store designs were also improved. The common competitive tools were discounting, lively advertisements and better consumer services. As a result, retailers have given consumers interesting shopping experiences.
The growth of supporting industries
The growth of domestic production and import activities in 2007 increased the supply to the retailing industry. Supermarkets can source agricultural products from many domestic manufacturers. Lots of durable goods, cosmetics, and even books are supplied by famous multinationals, such as Samsung, Shiseido, McGraw-Hill etc. Wide product offerings from domestic manufacturers and multinationals are helping retailers to satisfy more consumers. In addition, better logistics systems in Vietnam are helping to bring products to consumers in different regions of the country. Last but not least, the growth of mass media is also helping to promote retailing activities in Vietnam.
GDP continued to grow in 2007
In 2007, GDP continued to grow well. Vietnam is still one of the most attractive countries for retailing. Robust economic performance enables consumers to enjoy higher disposable income. Although the income gap between urban and rural areas is still getting larger, the total disposable income is improving every year. As a result, many consumers are able to satisfy their strong demand with good products even from high-end retailers. The growth of GDP in Vietnam resulted in more sales for retailers throughout the whole review period.
Expansion into most big cities
Most retailers start their retail chains in Hanoi or Ho Chi Minh City, where the demand for consumer goods is stronger than in other areas. Due to the fiercer competition within these two cities, many leading retailers have expanded to other big cities, such as Hai Phong, Da Nang or Can Tho. These cities are also developed areas where the demand is strong. In addition, the infrastructures there are good enough to establish modern retail formats. Retailers in the north are looking to enter the main cities in the south, and those in the south are planning to penetrate into the north. They aim to become national retailers, so this expansion is a step towards expansion into the whole country in the forecast period.
Young people decide the trends
Vietnam is known for its young population. Active young employees and young bosses have shaped the trends impacting most industries in the country. Hence, the new product designs and even store designs are made in inviting ways so as to attract young consumers. New formats such as internet retailing or homeshopping can be launched as they are easy to be adopted by young people. These consumers have introduced new formats to their parents, friends and relatives, and it is the way through which new formats become popular in Vietnam.
Table of contents
RETAILING IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Fiercer competition, better performance
The growth of supporting industries
GDP continued to grow in 2007
Expansion into most big cities
Young people decide the trends
KEY TRENDS AND DEVELOPMENTS
Strong influx of luxury brands into Vietnam
Department stores and supermarkets expand into smaller cities rather than focusing on Hanoi and Ho Chi Minh City
Changes in consumer behaviour led to another good year for retailing
Local retailers continue to expand into chains and open bigger outlets
New concept of retailing expanded in non-grocery retailing
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
Cash-and-carry/Warehouse Clubs
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
FPT CORP - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 FPT Corp: Key Facts
Summary 3 FPT Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
G7 TRADING & SERVICE CO LTD - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 G7 Trading & Service Co Ltd: Key Facts
Summary 5 G7 Trading & Service Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 6 G7 Trading & Service Co Ltd: Competitive Position 2007
HANOI TRADE CORP (HAPRO) - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hanoi Trade Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hanoi General Trade JSC: Competitive Position 2007
HO CHI MINH CITY BOOK DISTRIBUTION CO - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Ho Chi Minh City Book Distribution Co: Key Facts
Summary 10 Ho Chi Minh City Book Distribution Co: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 11 Ho Chi Minh City Book Distribution Co: Competitive Position 2007
NGUYEN KIM TIEN TRADE & SERVICE CO LTD - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nguyen Kim Tien Trade & Service Co Ltd: Key Facts
Summary 13 Nguyen Kim Tien Trade & Service Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
SAIGON JEWELLERY HOLDING CO - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Saigon Jewellery Holding Co: Key Facts
Summary 15 Saigon Jewellery Holding Co: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
SAIGON UNION OF TRADING COOPERATIVES - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Saigon Union of Trading Cooperatives: Key Facts
Summary 17 Saigon Union of Trading Cooperatives: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 18 Saigon Union of Trading Cooperatives: Competitive Position 2007
SONG HONG PHARMA CO LTD - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Song Hong Pharmacy Co Ltd: Key Facts
Summary 20 Song Hong Pharmacy Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
TCT GROUP - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 21 TCT Group: Key Facts
COMPANY BACKGROUND
Chart 1 TCT Group: Fivimart, Dai La, Hanoi
PRIVATE LABEL
COMPETITIVE POSITIONING
VIETNAM NATIONAL TEXTILE & GARMENT CORP (VINATEX) - RETAILING - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Vietnam National Textile & Garment Corp: Key Facts
Summary 23 Vietnam National Textile & Garment Corp: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 24 Vietnam National Textile & Garment Corp: Competitive Position 2007
HYPERMARKETS IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 24 Hypermarkets Company Shares by Value 2004-2007
Table 25 Hypermarkets Brand Shares by Value 2004-2007
Table 26 Hypermarkets Outlets by Brand 2004-2007
Table 27 Hypermarkets Selling Space by Brand 2004-2007
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 32 Supermarkets Company Shares by Value 2004-2007
Table 33 Supermarkets Brand Shares by Value 2004-2007
Table 34 Supermarkets Outlets by Brand 2004-2007
Table 35 Supermarkets Selling Space by Brand 2004-2007
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN VIETNAM
HEADLINES
TRENDS AND PROSPECTS
CONVENIENCE STORES IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 38 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 39 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 40 Convenience Stores Company Shares by Value 2004-2007
Table 41 Convenience Stores Brand Shares by Value 2004-2007
Table 42 Convenience Stores Outlets by Brand 2004-2007
Table 43 Convenience Stores Selling Space by Brand 2004-2007
Table 44 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 45 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN VIETNAM
HEADLINES
OVERVIEW
MIXED RETAILERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 47 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 48 Mixed Retailers Company Shares by Value 2004-2007
Table 49 Mixed Retailers Brand Shares by Value 2004-2007
Table 50 Mixed Retailers Outlets by Brand 2004-2007
Table 51 Mixed Retailers Selling Space by Brand 2004-2007
Table 52 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
Chart 2 Perfumery
SECTOR DATA
Table 54 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 55 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 56 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 57 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 58 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 59 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 60 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 62 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 63 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 64 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 65 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 66 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 67 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 68 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 70 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 71 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 72 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 73 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 74 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 75 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 76 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 77 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN VIETNAM
HEADLINES
OVERVIEW
DURABLE GOODS RETAILERS IN VIETNAM
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 79 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 80 Durable Goods Retailers Company Shares by Value 2004-2007
Table 81 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 82 Durable Goods Retailers Outlets by Brand 2004-2007
Table 83 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 84 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 85 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN VIETNAM
HEADLINES
OVERVIEW
Chart 3 Sports Goods Store
SECTOR DATA
Table 86 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 87 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 88 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 89 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 90 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 91 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 92 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 93 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
HOMESHOPPING IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
INTERNET RETAILING IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
DIRECT SELLING IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 94 Direct Selling: Value 2002-2007
Table 95 Direct Selling: % Value Growth 2002-2007
Table 96 Direct Selling Company Shares by Value 2004-2007
Table 97 Direct Selling Brand Shares by Value 2004-2007
Table 98 Direct Selling Forecasts: Value 2007-2012
Table 99 Direct Selling Forecasts: % Value Growth 2007-2012