Retailing in the Netherlands
Euromonitor International's Retailing in the Netherlands report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 200 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Retail sales surge ahead in the Netherlands
Poor consumer confidence and economic recession finally became things of the past in the Netherlands, with retailing continuing the upwards surge that started in 2006.
Price no longer the biggest issue
The price wars that characterised much of Dutch retail market during the review period, starting in supermarkets and spilling over to others channels, are now over. Price is no longer the key determinant in purchases among more confident Dutch consumers. This is leading to growth in convenience stores and for bigger ticket items within non-grocery retailing, such as furniture and durable goods. Clothing and footwear retailers also benefited from increased consumer confidence.
Local retailers dominate but new foreign entrants emerge
The leading positions in Dutch retail market are held by local Dutch players but many foreign players are increasing share. There were also new foreign-owned entrants to Dutch retail in 2007 and most of these are looking for rapid expansion in the Netherlands. Given the high levels of merger and acquisition activity that currently characterise Dutch retail, foreign influence is set to rise in the future.
Internet sales booming
Dutch consumers are traditionally not keen on non-store retailing, with homeshopping and direct sales remaining niche and store-based retailing dominating, the highest levels of growth were seen in non-store retailing in 2007. Growth is being led by the fast expansion of internet retailing. This is affecting many product areas, from books and CDs to white goods and consumer electronics.
Retail sales to remain positive
Most areas of Dutch retail will continue to show growth throughout the forecast period, albeit at lower rates than seen in 2006 and 2007, when sales boomed as rising consumer confidence led to pent-up demand being fulfilled. Growth will notably be lower for channels that face strong competition for internet retailing, helped by high and rising rates of internet penetration in the Netherlands. The greatest growth will be seen in internet usage among older consumers, the proportion of which is growing.
Table of contents
RETAILING IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Retail sales surge ahead in the Netherlands
Price no longer the biggest issue
Local retailers dominate but new foreign entrants emerge
Internet sales booming
Retail sales to remain positive
KEY TRENDS AND DEVELOPMENTS
Economic stability returns to the Netherlands
Discounters changing the shape of grocery retailers
Convenience a growing factor in grocery retail
Demand for impulse buys and convenience changing retail landscape
Convenience spurring internet sales
New entrants, mergers and acquisitions to continue
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
Cash and Carry/Warehouse Clubs
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
ALDI NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldi Nederland BV: Key Facts
Summary 3 Aldi Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Aldi Nederland BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Aldi Nederland BV: Competitive Position 2007
AS WATSON (HEALTH & BEAUTY EUROPE) - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 6 AS Watson (Health & Beauty Europe): Key Facts
Summary 7 AS Watson (Health & Beauty Europe): Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 AS Watson (Health & Beauty Europe): Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 AS Watson (Health & Beauty Europe): Competitive Position 2007
BLOKKER NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Blokker Nederland BV: Key Facts
Summary 11 Blokker Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 12 Blokker Nederland BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 13 Blokker Nederland BV: Competitive Position 2007
BOL.COM BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 14 bol.com BV: Key Facts
Summary 15 bol.com BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 16 bol.com BV: Competitive Position 2007
C&A NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 17 C&A Nederland BV: Key Facts
Summary 18 C&A Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 19 C&A Nederland BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 C&A Nederland BV: Competitive Position 2007
DGN BEHEER - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 21 DGN Beheer: Key Facts
Summary 22 DGN Beheer: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 23 DGN Beheer: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 24 DGN Beheer: Competitive Position 2007
EURETCO BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Euretco BV: Key Facts
Summary 26 Euretco BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 27 Euretco BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 28 Euretco BV: Competitive Position 2007
INTERGAMMA BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Intergamma BV: Key Facts
Summary 30 Intergamma BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 31 Intergamma BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 32 Intergamma BV: Competitive Position 2007
INTRES BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Intres BV: Key Facts
Summary 34 Intres BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 35 Intres BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 36 Intres BV: Competitive Position 2007
JUMBO SUPERMARKTEN BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Jumbo Supermarkten BV: Key Facts
Summary 38 Jumbo Supermarkten BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 39 Jumbo Supermarkten BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 40 Jumbo Supermarkten BV: Competitive Position 2007
LIDL NEDERLAND GMBH - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 41 Lidl Nederland GmbH: Key Facts
Summary 42 Lidl Nederland GmbH: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 43 Lidl Nederland GmbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 44 Lidl Nederland GmbH: Competitive Position 2007
MACINTOSH RETAIL GROUP NV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 45 MacIntosh Retail Group NV: Key Facts
Summary 46 MacIntosh Retail Group NV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 47 MacIntosh Retail Group NV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 48 MacIntosh Retail Group NV: Competitive Position 2007
MAXEDA BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 49 Maxeda BV: Key Facts
Summary 50 Maxeda BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 51 Maxeda BV: Private Label Portfolio
COMPETITIVE POSITIONING
ROYAL AHOLD NV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 52 Royal Ahold NV: Key Facts
Summary 53 Royal Ahold NV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 54 Royal Ahold NV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 55 Royal Ahold NV: Competitive Position 2007
SPERWER HOLDING BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 56 Sperwer Holding BV: Key Facts
Summary 57 Sperwer Holding BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 58 Sperwer Holding BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 59 Sperwer Holding BV: Competitive Position 2007
HYPERMARKETS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 24 Hypermarkets Company Shares by Value 2004-2007
Table 25 Hypermarkets Brand Shares by Value 2004-2007
Table 26 Hypermarkets Outlets by Brand 2004-2007
Table 27 Hypermarkets Selling Space by Brand 2004-2007
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 32 Supermarkets Company Shares by Value 2004-2007
Table 33 Supermarkets Brand Shares by Value 2004-2007
Table 34 Supermarkets Outlets by Brand 2004-2007
Table 35 Supermarkets Selling Space by Brand 2004-2007
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 40 Discounters Company Shares by Value 2004-2007
Table 41 Discounters Brand Shares by Value 2004-2007
Table 42 Discounters Outlets by Brand 2004-2007
Table 43 Discounters Selling Space by Brand 2004-2007
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 48 Convenience Stores Company Shares by Value 2004-2007
Table 49 Convenience Stores Brand Shares by Value 2004-2007
Table 50 Convenience Stores Outlets by Brand 2004-2007
Table 51 Convenience Stores Selling Space by Brand 2004-2007
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 56 Forecourt Retailers Company Shares by Value 2004-2007
Table 57 Forecourt Retailers Brand Shares by Value 2004-2007
Table 58 Forecourt Retailers Outlets by Brand 2004-2007
Table 59 Forecourt Retailers Selling Space by Brand 2004-2007
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 64 Mixed Retailers Company Shares by Value 2004-2007
Table 65 Mixed Retailers Brand Shares by Value 2004-2007
Table 66 Mixed Retailers Outlets by Brand 2004-2007
Table 67 Mixed Retailers Selling Space by Brand 2004-2007
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 73 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 74 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 75 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 82 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 83 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 90 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 91 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 94 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 95 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 96 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 97 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 98 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 99 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 100 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 101 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 103 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 104 Durable Goods Retailers Company Shares by Value 2004-2007
Table 105 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 106 Durable Goods Retailers Outlets by Brand 2004-2007
Table 107 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 108 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 110 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 111 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 112 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 113 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 114 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 115 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 116 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 117 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Vending: Value 2002-2007
Table 119 Vending: % Value Growth 2002-2007
Table 120 Vending Company Shares by Value 2004-2007
Table 121 Vending Brand Shares by Value 2004-2007
Table 122 Vending Forecasts: Value 2007-2012
Table 123 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Homeshopping: Value 2002-2007
Table 125 Homeshopping: % Value Growth 2002-2007
Table 126 Homeshopping Company Shares by Value 2004-2007
Table 127 Homeshopping Brand Shares by Value 2004-2007
Table 128 Homeshopping Forecasts: Value 2007-2012
Table 129 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Internet Retailing: Value 2002-2007
Table 131 Internet Retailing: % Value Growth 2002-2007
Table 132 Internet Retailing Company Shares by Value 2004-2007
Table 133 Internet Retailing Brand Shares by Value 2004-2007
Table 134 Internet Retailing Forecasts: Value 2007-2012
Table 135 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Direct Selling: Value 2002-2007
Table 137 Direct Selling: % Value Growth 2002-2007
Table 138 Direct Selling Company Shares by Value 2004-2007
Table 139 Direct Selling Brand Shares by Value 2004-2007
Table 140 Direct Selling Forecasts: Value 2007-2012
Table 141 Direct Selling Forecasts: % Value Growth 2007-2012