Retailing in the Netherlands
Euromonitor International's Retailing in the Netherlands examines whether recent high growth rates can be sustained in an economic downturn. Growth has been boosted by richer consumers spending more and some companies’ decision to sell a wider range of non-food products. Rising sales have supported expansion into new markets, new store formats and moves into private label products. However, the economic downturn has set some of these strategies back, this analysis looks at whether grocery retailers will continue to enjoy similar rates of growth in the future.
Tables: 199 | Publication date: Mar 2009
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Product coverage
Non-store retailing; Store-based retailing
Executive summary
Growth in the first half of 2008, uncertainty in the second half
In 2008 Dutch retail showed a further recovery after experiencing a dip in sales during the review period. Dutch consumer confidence helped to improve sales, although consumer confidence declined again in the second half of 2008. The Dutch economy was performing well during 2007 and the first half of 2008, but the uncertainty surrounding the development of the Dutch economy increased during the second half of 2008, as the international financial crisis had a negative impact on the mood in the Netherlands. Despite this lower level of confidence, the performance in 2008 in current value terms was an improvement compared with the average growth during the review period.
More room for added value retail products
During 2007 and 2008 retailing recovered from a difficult competitive environment. The price wars which characterised much of Dutch retailing during the review period, starting in supermarkets and spilling over to other channels, were a thing of the past. Price was no longer the key determinant in purchasing amongst more confident Dutch consumers. This led to growth in grocery retail and other retail categories, with bigger ticket items within non-grocery retailing, such as furniture and durable goods becoming more popular. Clothing and footwear retailers also benefited from increased consumer confidence. The question is whether this improved retail environment for added value products will continue, or if the financial crisis will make Dutch consumers more price-conscious once again.
Large retail chains continue to dominate most categories
In many of the major categories in Dutch retail, the large retail chains are dominant. Large players such as Royal Ahold NV, Inter IKEA Systems Holding NV, C&A Nederland BV and AS Watson (Health & Beauty Europe) are playing an increasingly important role in their respective retail categories, in which they are major players. In many cases, smaller independent players which have not been able to create a specific niche segment to cater to are being pushed out of the market. These large players frequently demand superior buying conditions, and therefore have a better competitive position in markets where value for money is the most important factor for success.
Internet retailing continues to show high growth rates
The Dutch are amongst the most active internet users in the world, and more than 75% of Dutch households have a fast speed internet connection. This means that the infrastructure is there, and the figures show that the Dutch are becoming used to purchasing products and services online. As expected, internet retailing saw another massive increase in value sales in 2008. Internet retailing not only showed massive growth rates, but is also rapidly becoming a serious force within the overall retail environment in the Netherlands. In the early years of the internet, there was a great deal of scepticism surrounding the safety and reliability of online stores. As the Dutch became more knowledgeable, and online stores more professional, this scepticism soon faded, and most internet users have made at least one online purchase.
Positive outlook, but some major concerns
The outlook for Dutch retail in general is still fairly positive, and moderate growth is expected for the next five years. There are, however, some major concerns. The economy is the major worry when it comes to threats to growth for the forecast period. The international financial crisis which hit the world economy in 2008 might undermine the relatively positive forecast for the Dutch economy. A recession in the major world markets is likely to also have a negative effect on the Dutch economy, despite the fact that the economy seems to be in good shape. An economic downturn is, of course, likely to have a negative effect on Dutch retail. The official outlook for the Dutch economy is that it will see modest growth, however, and this means that retailing is also likely to grow.
Table of contents
RETAILING IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in the first half of 2008, uncertainty in the second half
More room for added value retail products
Large retail chains continue to dominate most categories
Internet retailing continues to show high growth rates
Positive outlook, but some major concerns
KEY TRENDS AND DEVELOPMENTS
Uncertainty surrounding the future of the Dutch economy
Demographic developments impact on the consumer landscape
The internet is becoming a substantial force in Dutch retail
Convenience trend offers opportunities for growth in grocery retail
Large retail chains continue to dominate most retail categories
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating environment
Cash and Carry/Warehouse Clubs
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
ALDI NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldi Nederland BV: Key Facts
Summary 3 Aldi Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Aldi Nederland BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Aldi Nederland BV: Competitive Position 2008
AS WATSON (HEALTH & BEAUTY EUROPE) - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 6 AS Watson (Health & Beauty Europe): Key Facts
Summary 7 AS Watson (Health & Beauty Europe): Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 AS Watson (Health & Beauty Europe): Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 AS Watson (Health & Beauty Europe): Competitive Position 2008
BLOKKER NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Blokker Nederland BV: Key Facts
Summary 11 Blokker Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 12 Blokker Nederland BV: Competitive Position 2008
BOL.COM BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 13 bol.com BV: Key Facts
Summary 14 bol.com BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 15 bol.com BV: Competitive Position 2008
C&A NEDERLAND BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 16 C&A Nederland BV: Key Facts
Summary 17 C&A Nederland BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 18 C&A Nederland BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 19 C&A Nederland BV: Competitive Position 2008
DGN BEHEER - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 20 DGN Beheer: Key Facts
Summary 21 DGN Beheer: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 22 DGN Beheer: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 23 DGN Beheer: Competitive Position 2008
EURETCO BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Euretco BV: Key Facts
Summary 25 Euretco BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 26 Euretco BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 27 Euretco BV: Competitive Position 2008
HEMA BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Hema BV: Key Facts
Summary 29 Hema BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 30 Lion Capital LLP: Competitive Position 2008
INTERGAMMA BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Intergamma BV: Key Facts
Summary 32 Intergamma BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 33 Intergamma BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 34 Intergamma BV: Competitive Position 2008
JUMBO SUPERMARKTEN BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Jumbo Supermarkten BV: Key Facts
Summary 36 Jumbo Supermarkten BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 37 Jumbo Supermarkten BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 38 Jumbo Supermarkten BV: Competitive Position 2008
LIDL NEDERLAND GMBH - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Lidl Nederland GmbH: Key Facts
Summary 40 Lidl Nederland GmbH: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 41 Lidl Nederland GmbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 42 Lidl Nederland GmbH: Competitive Position 2008
MAXEDA BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 43 Maxeda BV: Key Facts
Summary 44 Maxeda BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 45 Maxeda BV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 46 Maxeda BV: Competitive Position 2008
ROYAL AHOLD NV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 47 Royal Ahold NV: Key Facts
Summary 48 Royal Ahold NV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 49 Royal Ahold NV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 50 Royal Ahold NV: Competitive Position 2008
SCHUITEMA NV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 51 Schuitema NV: Key Facts
Summary 52 Schuitema NV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 53 Schuitema NV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 54 Schuitema NV: Competitive Position 2008
SUPER DE BOER BV - RETAILING - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 55 Super de Boer BV: Key Facts
Summary 56 Super de Boer BV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 57 Super de Boer NV: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 58 Super de Boer NV: Competitive Position 2008
HYPERMARKETS IN THE NETHERLANDS
OVERVIEW
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 24 Hypermarkets Company Shares by Value 2004-2008
Table 25 Hypermarkets Brand Shares by Value 2005-2008
Table 26 Hypermarkets Brand Shares by Outlets 2005-2008
Table 27 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 32 Supermarkets Company Shares by Value 2004-2008
Table 33 Supermarkets Brand Shares by Value 2005-2008
Table 34 Supermarkets Brand Shares by Outlets 2005-2008
Table 35 Supermarkets Brand Shares by Selling Space 2005-2008
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 40 Discounters Company Shares by Value 2004-2008
Table 41 Discounters Brand Shares by Value 2005-2008
Table 42 Discounters Brand Shares by Outlets 2005-2008
Table 43 Discounters Brand Shares by Selling Space 2005-2008
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CONVENIENCE STORES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 48 Convenience Stores Company Shares by Value 2004-2008
Table 49 Convenience Stores Brand Shares by Value 2005-2008
Table 50 Convenience Stores Brand Shares by Outlets 2005-2008
Table 51 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FORECOURT RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 56 Forecourt Retailers Company Shares by Value 2004-2008
Table 57 Forecourt Retailers Brand Shares by Value 2005-2008
Table 58 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 59 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 64 Mixed Retailers Company Shares by Value 2004-2008
Table 65 Mixed Retailers Brand Shares by Value 2005-2008
Table 66 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 67 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 73 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN THE NETHERLANDS
HEADLINES
OVERVIEW
SECTOR DATA
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Vending: Value 2003-2008
Table 119 Vending: % Value Growth 2003-2008
Table 120 Vending Company Shares by Value 2004-2008
Table 121 Vending Brand Shares by Value 2005-2008
Table 122 Vending Forecasts: Value 2008-2013
Table 123 Vending Forecasts: % Value Growth 2008-2013
HOMESHOPPING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Homeshopping: Value 2003-2008
Table 125 Homeshopping: % Value Growth 2003-2008
Table 126 Homeshopping Company Shares by Value 2004-2008
Table 127 Homeshopping Brand Shares by Value 2005-2008
Table 128 Homeshopping Forecasts: Value 2008-2013
Table 129 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Internet Retailing: Value 2003-2008
Table 131 Internet Retailing: % Value Growth 2003-2008
Table 132 Internet Retailing Company Shares by Value 2004-2008
Table 133 Internet Retailing Brand Shares by Value 2005-2008
Table 134 Internet Retailing Forecasts: Value 2008-2013
Table 135 Internet Retailing Forecasts: % Value Growth 2008-2013
DIRECT SELLING IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Direct Selling: Value 2003-2008
Table 137 Direct Selling: % Value Growth 2003-2008
Table 138 Direct Selling Company Shares by Value 2004-2008
Table 139 Direct Selling Brand Shares by Value 2005-2008
Table 140 Direct Selling Forecasts: Value 2008-2013
Table 141 Direct Selling Forecasts: % Value Growth 2008-2013