Revlon Inc
Euromonitor International's company profile, Revlon Inc offers detailed strategic analysis of the company's business, examining its performance in the cosmetics and toiletries market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 15 | Publication date: Oct 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS FOR REVLON INC IN COSMETICS & TOILETRIES
CORE BUSINESSES
Revlon a top 20 global cosmetics and toiletries player
Facial make-up, lip products and eye make-up key products for Revlon
Hair care secondary cosmetics and toiletries sector for Revlon
GROWTH OPPORTUNITIES
Brazil offers growth opportunities for Revlon
Fertile Chinese market holds potential but fierce competition a barrier
Would skin care expansion alleviate colour cosmetics woes for Revlon?
LIMITED POTENTIAL
Dire outlook for US colour cosmetics
Men’s grooming products a growth opportunity in the US
Is a break up of Revlon portfolio on the cards?
Table 1 Revlon IncWorld Sector Sales Performance by Value 2007
Table 2 Revlon Inc[Market] Regional Sales Performance by Value 2007
COMPANY STRATEGY
OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Revlon targets financial stability
Regaining momentum means significant change for Revlon
Revlon needs to target stronger geographical mix
Is a strategic investor the answer to Revlon’s problems?
OWNERSHIP EVENTS
Table 3 Revlon IncWorld Shares & Rankings in [Market] by Sector 2006-2007
Table 4 Revlon IncWorld & Regional Shares in [Market] by Sector 2007
COMPANY STRUCTURE
REVLON INC
Summary 1 Revlon IncCosmetics & Toiletries Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
OVERVIEW
BRAND STRATEGY
REVLON
ALMAY
Table 5 Revlon Inc: Revlon Brand World Shares & Rankings in [Market] by Sector 2006-2007
Table 6 Revlon Inc: Revlon Brand Regional Shares in [Market] by Sector 2007
Table 7 Revlon Inc: Almay Brand World Shares & Rankings in [Market] by Sector 2006-2007
Table 8 Revlon Inc: Almay Brand Regional Shares in [Market] by Sector 2007
APPENDICES
FINANCIAL SUMMARY
Table 9 Revlon Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Revlon Inc: Historical Development
Summary 3 Revlon Inc: Subsidiaries 2007
Summary 4 Revlon Inc: [Market] Brands 2007
Summary 5 Revlon Inc: Company Locations
Summary 6 Revlon Inc: Websites