Rewe Group in Retailing
Euromonitor International's company profile, Rewe Group in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Sep 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – REWE GROUP
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
REWE PERFORMANCE VS. GLOBAL RETAILING MARKET
Chart 6 Competitive Positioning
COMPETITIVE CONTEXT – REWE RESISTS DISCOUNTER THREAT
Chart 7 Competitive Positioning
CONSOLIDATION IN DOMESTIC MARKET
Chart 8 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 9 Geographic Opportunities
EXPANDING BEYOND GERMANY
Chart 10 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 11 Category Opportunities
SUPERMARKETS DRIVE INTERNATIONAL EXPANSION
Chart 12 Category Opportunities
STRONG POTENTIAL BRINGS NEW THREATS IN ROMANIA
Chart 13 Category Opportunities
TARGETING RUSSIA
Chart 14 Category Opportunities
ADAPTING GROCERY OFFER TO CHANGING CONDITIONS
Chart 15 Category Opportunities
GROWING FOCUS ON DISCOUNTERS
Chart 16 Category Opportunities
DEVELOPING HYBRID FORMATS
Chart 17 Category Opportunities
CHALLENGING TIME FOR HYPERMARKETS
Chart 18 Category Opportunities
NON-GROCERY PROSPECTS
Chart 19 Category Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
BALANCING UNIFORMITY WITH DIVERSITY
Chart 21 Brand Strategy
REWE BRAND GROWS PRESENCE IN A TROUBLED CHANNEL
Chart 22 Brand Strategy
PENNY TAKING CENTRE STAGE
Chart 23 Brand Strategy
MARKET CONDITIONS INCREASE FOCUS ON PRIVATE LABEL
Chart 24 Brand Strategy
RECOMMENDATIONS
Chart 25 Recommendations
KEY RECOMMENDATIONS
Chart 26 Recommendations