Royal Ahold NV in Retailing
Euromonitor International's company profile, Royal Ahold NV in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Sep 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – ROYAL AHOLD NV
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
ROYAL AHOLD PERFORMANCE VS. GLOBAL RETAILING MARKET
Chart 6 Competitive Positioning
COMPETITIVE CONTEXT: DIVESTMENT HINDER AHOLD’S RANKING
Chart 7 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 8 Geographic Opportunities
UNFAVOURABLE GEOGRAPHIC BIAS
Chart 9 Geographic Opportunities
US: FORMAT INNOVATIONS HEATS UP COMPETITION
Chart 10 Geographic Opportunities
POTENTIAL GROWTH IN RUSSIA?
Chart 11 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 12 Category Opportunities
SHIFTING STRATEGIC EMPHASIS AS CONDITIONS CHANGE
Chart 13 Category Opportunities
SUPERMARKETS: DIFFICULTIES IN THE US AND EASTERN EUROPE
Chart 14 Category Opportunities
SUPERMARKETS: INNOVATIONS TO MEET NEW CHALLENGES
Chart 15 Category Opportunities
HYPERMARKETS: STRUGGLE TO FIND DISTINCTIVE POSITION IN US
Chart 16 Category Opportunities
HYPERMARKETS: STRONG POSITION IN EUROPEAN MARKETS
Chart 17 Category Opportunities
GREATER LOCAL FOCUS IN NORWEGIAN DISCOUNTERS
Chart 18 Category Opportunities
OPPORTUNITIES IN BALTIC MARKETS DESPITE ECONOMIC CRISIS
Chart 19 Category Opportunities
INTERNET RETAILING DEVELOPMENT POTENTIAL
Chart 20 Category Opportunities
NON-GROCERY RETAILING: PARAPHARMACIES /DRUGSTORES
Chart 21 Category Opportunities
BRAND STRATEGY
Chart 22 Brand Strategy
MULTIPLE BRANDS ENABLE LOCAL FOCUS
Chart 23 Brand Strategy
ALBERT HEIJN BECOMES LEADING BRAND
Chart 24 Brand Strategy
STOP & SHOP: REVAMP LEADS TO POSITIVE SIGNS
Chart 25 Brand Strategy
STRONG ROLE FOR PRIVATE LABEL DEVELOPMENT
Chart 26 Brand Strategy
RECOMMENDATIONS
Chart 27 Recommendations
KEY RECOMMENDATIONS
Chart 28 Recommendations