Royal Bank of Scotland in Consumer Finance
Euromonitor International's company profile, Royal Bank of Scotland in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Aug 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
FINANCIAL ASSESSMENT
Chart 3 Strategic Evaluation
SWOT – ROYAL BANK OF SCOTLAND GROUP
Chart 4 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
OVER AMBITIOUS RBS GROUP PAYS A HIGH PRICE
Chart 7 Competitive Positioning
CHINESE ISSUERS ASSERT THEIR INFLUENCE
Chart 8 Competitive Positioning
FRAGMENTED MARKET WITNESSING CONSOLIDATION
Chart 9 Competitive Positioning
MARKET ASSESSMENT
Chart 10 Market Assessment
EMERGING WORLD GROWTH OUT OF REACH FOR RBS
Chart 11 Market Assessment
SOLID BASE GIVES RBS PLATFORM TO TARGET GROWTH AREAS
Chart 12 Market Assessment
CATEGORY AND/OR GEOGRAPHIC OPPORTUNITIES
Chart 13 Category and/or Geographic Opportunities
LLOYDS TSB TAKES RBS’S CROWN IN UK FINANCIAL CARDS
Chart 14 Category and/or Geographic Opportunities
RBS NEEDS A DYNAMIC DOMESTIC STRATEGY
Chart 15 Category and/or Geographic Opportunities
CAUTIOUS CARD FORMATS POTENTIAL IN THE US
Chart 16 Category and/or Geographic Opportunities
CHINESE FINANCIAL CARDS A LIFELINE FOR RBS?
Chart 17 Category and/or Geographic Opportunities
BRAND STRATEGY
Chart 18 Brand Strategy
THE RBS GROUP BRAND TAKES A BATTERING
Chart 19 Brand Strategy
RECOMMENDATIONS
Chart 20 Recommendations
RBS MUST BUILD ON ITS CORE POSITIONS IN THE SHORT TERM
Chart 21 Recommendations