Rtds/High-Strength Premixes in Brazil
Euromonitor International's Rtds/High-Strength Premixes in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
High-strength premixes; RTDs
Table of contents
ALCOHOLIC DRINKS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Premium products drive value sales of alcoholic drinks
“Lei Seca”: new regulations on drink driving
Stiff competition in beer continues in Brazil
“Lei Seca” hinders sales in on-trade channels
Optimistic outlook for alcoholic drinks after approval of new laws
KEY TRENDS AND DEVELOPMENTS
New drink driving regulations impact consumer behaviour
New advertising law to be approved in alcoholic drinks
Changes to taxation of beer in 2009
The rise of the middle class fuels sales of more sophisticated beverages
Specialist retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Skol
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 - Almadén
Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Concha Y Toro
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Pirassununga 51
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – Johnny Walker Red Label
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AMBEV - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 AmBev – Cia de Brasileira de Bebidas: Key Facts
Summary 5 AmBev – Cia de Brasileira de Bebidas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 AmBev – Cia de Brasileira de Bebidas: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 AmBev – Cia de Brasileira de Bebidas: Competitive Position 2007
CAMPARI DO BRASIL LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Campari do Brasil Ltda: Key Facts
Summary 9 Campari do Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Campari do Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Campari do Brasil Ltda: Competitive Position 2007
CERVEJARIA PETRóPOLIS SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Cervejaria Petrópolis SA: Key Facts
Summary 13 Cervejaria Petrópolis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Cervejaria Petrópolis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Cervejaria Petrópolis SA: Competitive Position 2007
CERVEJARIAS KAISER BRASIL SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Cervejarias Kaiser Brasil SA: Key Facts
Summary 17 Cervejarias Kaiser Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Cervejarias Kaiser Brasil SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Cervejarias Kaiser Brasil SA: Competitive Position 2007
CIA MüLLER DE BEBIDAS - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Cia Müller de Bebidas: Key Facts
Summary 21 Cia Müller de Bebidas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Cia Müller de Bebidas: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Cia Müller de Bebidas: Competitive Position 2007
COOPERATIVA VINíCULA AURORA LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Cooperativa Vinícola Aurora Ltda: Key Facts
Summary 25 Cooperativa Vinícola Aurora Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 26 Cooperativa Vinícola Aurora Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 27 Cooperativa Vinícola Aurora Ltda: Competitive Position 2007
PERNOD RICARD BRASIL LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Pernod Ricard Brasil Ltda: Key Facts
Summary 29 Pernod Ricard Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 Pernod Ricard Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 31 Pernod Ricard Brasil Ltda: Competitive Position 2007
PRIMO SCHINCARIOL INDúSTRIA DE CERVEJAS E REFRIGERANTES SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Key Facts
Summary 33 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 35 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2007
VINHOS SALTON SA INDúSTRIA E COMéRCIO - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Vinhos Salton SA Indústria e Comércio: Key Facts
Summary 37 Vinhos Salton SA Indústria e Comércio: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 38 Vinhos Salton SA Indústria e Comércio: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 39 Vinhos Salton SA Indústria e Comércio: Competitive Position 2007
YPIóCA AGROINDUSTRIAL LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Ypióca Agroindustrial Ltda: Key Facts
Summary 41 Ypióca Agroindustrial Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 42 Ypióca Agroindustrial Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 43 Ypióca Agroindustrial Ltda: Competitive Position 2007
RTDS/HIGH-STRENGTH PREMIXES IN BRAZIL
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 24 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 25 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 26 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 30 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 31 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 32 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 33 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 34 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 35 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 36 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 37 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 38 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013