Rtds/High-Strength Premixes in Greece
Euromonitor International's Rtds/High-Strength Premixes in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 45 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
High-strength premixes; RTDs
Table of contents
ALCOHOLIC DRINKS IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive performance for alcoholic drinks in 2008
Minimal effect of credit crunch on alcoholic drinks
Athenian Brewery remains clear leader
Supermarkets and discounters increase penetration
Value sales rise as penetration of premium products increases
KEY TRENDS AND DEVELOPMENTS
Rising average temperatures affect growth
Dynamic changes in distribution landscape
Growing demand for luxury products adds value
Artisanal production barrier diminishing
Specialist retailers losing ground to supermarkets
Mythos Brewery becomes part of Carlsberg-Heineken Group
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008 – Mythos
Table 4 Selling Margin of a Typical Wine Brand 2008 – Kritikos
OPERATING ENVIRONMENT
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
MARKET INDICATORS
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
AMVYX SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amvyx SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Amvyx SA: Competitive Position 2007
ATHENIAN BREWERY SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Athenian brewery SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Athenian Brewery SA: Competitive Position 2007
CRAFT MICROBREWERY SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Craft Microbrewery SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HELLENIC MICROBREWERIES SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hellenic Microbreweries SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Hellenic Microbreweries SA: Production Statistics 2007
COMPETITIVE POSITIONING
TSILILIS SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 K. Tsililis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 K. Tsililis SA: Competitive Position 2007
RTDS/HIGH-STRENGTH PREMIXES IN GREECE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 22 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 23 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 24 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 25 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 29 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 30 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 31 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 32 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 33 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 34 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 35 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013