Rtds/High-Strength
Alcoholic Drinks > RTDs/High-Strength Premixes

Rtds/High-Strength Premixes in Hungary

Hungary

Euromonitor International's Rtds/High-Strength Premixes in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 57  |  Publication date: Jan 2010
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Product coverage

High-Strength Premixes; RTDs

Table of contents

RTDS/HIGH-STRENGTH PREMIXES IN HUNGARY : MARKET INSIGHT

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 1 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009

Table 2 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009

Table 3 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009

Table 4 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009

Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009

Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009

Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009

Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009

Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009

Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009

Table 11 Brand Shares of RTDS/High-strength Premixes 2006-2009

Table 12 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014

Table 13 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014

Table 14 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014

Table 15 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014

LOCAL COMPANY PROFILES - HUNGARY

AGARDI PALINKAFOZDE KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Agardi Palinkafozde Kft: Key Facts

Summary 2 Agardi Palinkafozde Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 3 Agardi Palinkafozde Kft: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 4 Agardi Palinkafozde Kft: Competitive Position 2009

BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Borsodi Sörgyár Zrt: Key Facts

Summary 6 Borsodi Sörgyár Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Borsodi Sörgyár Zrt: Competitive Position 2009

TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Tokaj Kereskedoház Zrt: Key Facts

Summary 9 Tokaj Kereskedoház Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Summary Tokaj Kereskedoház Zrt: Competitive Position 2008

TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Törley Pezsgopincészeti Kft: Key Facts

Summary 12 Törley Pezsgopincészeti Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 Törley Pezsgopincészeti Kft: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 14 Summary Törley Pezsgopincészeti Kft: Competitive Position 2009

ZWACK UNICUM NYRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Zwack Unicum Nyrt: Key Facts

Summary 16 Zwack Unicum Nyrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 17 Zwack Unicum Nyrt: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 18 Summary Zwack Unicum Nyrt: Competitive Position 2009

ALCOHOLIC DRINKS IN HUNGARY

EXECUTIVE SUMMARY

Alcoholic drinks market declines in total volume terms

Competition intensifies as demand drops off

Growth of the premium segment continues

Majority of alcoholic drinks products are sold in hypermarkets

Slow growth of the market is forecast

KEY TRENDS AND DEVELOPMENTS

Domestic economy being hit hard by the crisis

Tax increase drives alcohol prices up

Off-trade to further benefit from crisis

Premium segment still growing

Specialist retailers

Merger and acquisition activity

LEGISLATION

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2009

Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009

Table 18 Selling Margin of a Typical Beer Brand 2009 - Borsodi

Table 19 Selling Margin of a Typical Wine Brand 2009 - Tokaji

Table 20 Selling Margin of a Typical Spirits Brand 2009 - Royal

Table 21 Number of On-trade Establishments by Type 2004-2008

Table 22 Number of Breweries 2003-2008

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009

MARKET DATA

Table 24 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009

Table 25 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009

Table 26 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009

Table 27 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009

Table 28 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009

Table 29 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009

Table 30 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009

Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009

Table 32 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009

Table 33 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009

Table 34 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009

Table 35 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014

Table 36 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014

Table 37 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014

Table 38 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014

DEFINITIONS

Summary 19 Research Sources

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