Rtds/High-Strength Premixes in Morocco
Euromonitor International's Rtds/High-Strength Premixes in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 47 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
High-strength premixes; RTDs
Table of contents
ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
The expatriate community provides the backbone of the alcoholic drinks industry
Rising disposable income and more inbound tourists boost sales
The expansion of the retail distribution network leads to higher sales
Unbranded products and Islam’s prohibition of alcohol limits sales growth
More women consume alcoholic drinks
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008 (La Speciale Flag)
Table 4 Selling Margin of a Typical Wine Brand 2008 (Bonassia)
Table 5 Selling Margin of a Typical Spirit Brand 2008 (Johnnie Walker Red Label)
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bourchanin & Cie SA: Key Facts
Summary 4 Bourchanin & Cie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Bourchanin & Cie SA: Competitive Position 2007
GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Groupe des Brasseries du Maroc SA: Key Facts
Summary 7 Groupe des Brasseries du Maroc SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Groupe des Brasseries du Maroc SA: Competitive Position 2007
LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Les Celliers de Meknes: Key Facts
Summary 10 Les Celliers de Meknes: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Les Celliers de Meknes: Competitive Position 2007
RTDS/HIGH-STRENGTH PREMIXES IN MOROCCO
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 23 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 24 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 32 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 33 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 34 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 35 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 36 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013