Rtds/High-Strength
Alcoholic Drinks > RTDs/High-Strength Premixes

Rtds/High-Strength Premixes in Romania

Romania

Euromonitor International's Rtds/High-Strength Premixes in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 59  |  Publication date: Jan 2010
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Table of contents

RTDS/HIGH-STRENGTH PREMIXES IN ROMANIA : MARKET INSIGHT

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 1 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009

Table 2 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009

Table 3 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009

Table 4 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009

Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009

Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009

Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009

Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009

Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009

Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009

Table 11 Brand Shares of RTDS/High-strength Premixes 2006-2009

Table 12 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014

Table 13 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014

Table 14 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014

Table 15 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014

LOCAL COMPANY PROFILES - ROMANIA

ALEXANDRION GROUP ROMANIA SRL - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Alexandrion Group Romania SRL: Key Facts

Summary 2 Alexandrion Group Romania SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Alexandrion Group Romania SRL: Competitive Position 2009

EUROPEAN FOOD SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 European Food SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 European Food SA: Competitive Position 2009

MURFATLAR ROMANIA SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Murfatlar Romania SA: Key Facts

Summary 7 Murfatlar Romania SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Murfatlar Romania SA: Competitive Position 2009

PRODAL '94 SRL - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Prodal ’94 SRL: Key Facts

Summary 10 Prodal ’94 SRL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Prodal ’94 SRL: Competitive Position 2009

ROMAQUA GROUP SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Romaqua Group SA: Key Facts

Summary 13 Romaqua Group SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 Romaqua Group SA: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 15 Romaqua Group SA: Competitive Position 2009

VINCON VRANCEA SA - ALCOHOLIC DRINKS - ROMANIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Vincon Vrancea SA: Key Facts

Summary 17 Vincon Vrancea SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Vincon Vrancea SA: Competitive Position 2009

ALCOHOLIC DRINKS IN ROMANIA

EXECUTIVE SUMMARY

Economic decline leads to modest growth for alcoholic drinks

Slight unit price growth is a result of the devaluation of the RON

Multinationals and beer dictate the performance of alcoholic drinks

Large retailers are the most dynamic, but independent small grocers dominate

The economic downturn is expected to slow down forecast growth

KEY TRENDS AND DEVELOPMENTS

The economic downturn has a negative impact on the purchasing power

Large retailers retain consumers’ attention

Brands have the capacity to stimulate consumption

Rural areas hold significant growth potential for bottled alcoholic drinks

Specialist Retailers

Summary 19 Leading Specialist Retailers 2008

Market Mergers and Acquisitions Activity

Summary 20 Mergers and Acquisitions Activity 2008-2009

Summary 21 Speculated Mergers and Acquisitions Activity 2009-2010

LEGISLATION

Table 16 Number of On-trade Establishments by Type 2004-2008

TAXATION AND DUTY LEVIES

Summary 22 Taxation and Duty Levies on Alcoholic Drinks 2009

Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009

Table 18 Selling Margin of a Typical Beer Brand 2009

Table 19 Selling Margin of a Typical Wine Brand 2009

Table 20 Selling Margin of a Typical Spirits Brand 2009

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009

MARKET DATA

Table 22 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009

Table 23 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009

Table 24 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009

Table 25 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009

Table 26 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009

Table 27 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009

Table 28 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009

Table 29 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009

Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009

Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009

Table 32 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009

Table 33 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014

Table 34 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014

Table 35 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014

Table 36 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014

Summary 23 Research Sources

DEFINITIONS

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