SABMiller Plc
Euromonitor International's company profile, SABMiller Plc offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 18 | Publication date: Mar 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 SABMiller Plc: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Emerging market sales drive another year of strong growth at SABMiller
Strong profit growth as acquisition activity is moderated in fiscal 2005
Acquisitions fuel workforce growth at SABMiller
Table 1 SABMiller Plc: Financial Summary 2003-2005
2.2 GEOGRAPHIC COVERAGE AND BUSINESS FOCUS
Difficult conditions in the Americas; growth in North, decline in Central
Key emerging markets fuel robust growth in Europe
SABMiller tap into rising demand for premium beer in South Africa
Strong gains in other Africa and Asia; China key market for SABMiller
SABMiller’s non-core divisions post robust growth in 2005
Table 2 SABMiller Plc: Sales by Division 2003-2005
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 SABMiller Plc: Business Agreements 2004
4. BEER BUSINESS OF SABMILLER PLC
4.1 BEER BUSINESS DEVELOPMENT
South African Breweries (SAB) begins with the Castle brand
SAB take its first steps in emerging markets, eyeing up growth prospects
SAB and Miller Brewing form SABMiller; investment in overseas growth in 2003
SABMiller continues acquisition-led growth strategy in 2004; China key focus
More of the same in 2005, as SABMiller invests in emerging markets
India the key focus as SABMiller lines up US$123 million to spend on growth
SABMiller acquires Bavaria as it get serious in Latin America
SABMiller invests in Czech Republic and Slovakia, and sets up home in the UK
2006: Vietnam purchase; key brand return in the UK; Miller revamp in the US
5. SABMILLER PLC PERFORMANCE IN BEER
5.1 COMPETITIVE CONTEXT
Global beer markets witness a period of intense acquisition activity in 2004 and 2005
SABMiller number three beer company in the world
Anheuser-Busch key rival in the US; MolsonCoors and InBev lead the way in the UK
Competition rising in emerging markets but SABMiller still firmly on top at home
5.2 COMPANY WORLD MARKET SHARES
SABMiller star performer but arrival of InBev pushes it down the rankings
Dominance of South African stout gives SABMiller number two global ranking
Table 3 SABMiller Plc: World Beer Shares and Rankings by Sector 2000-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
SABMiller strongest in Africa/Middle owing to dominance in South Africa
SABMiller winning the battle with Anheuser-Busch in the US but still number two
Acquisitions aid growth in Eastern Europe but competition rising
SABMiller in top 10 in UK despite obstructive distribution agreements
Acquisitions to notable boost market share in Latin America and Asia-Pacific
Table 4 SABMiller Plc: Regional Shares of Beer by Sector 2004
5.4 MARKETING STRATEGIES
Sports sponsorships an integral marketing strategy for SABMiller
Social responsibility a key facet of SABMiller marketing
Marketing rethink for Hansa Pilsner in South Africa
SABMiller invests in marketing in Russia
SABMiller overhauls Peroni; invests in off-trade sector in the UK
SABMiller to relaunch flagship Miller Genuine Draft brand in 2006
5.5 DISTRIBUTION STRATEGIES
Domestic market a key focus for SABMiller
Off-trade accounts for the majority of revenue in South Africa
Complex infrastructure in China; shared house policy in the US
New distribution strategy for Peroni; regains off-trade rights in the UK
6. SABMILLER PLC BEER BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
SABMiller overhauls Peroni Nastro Azzurro
National brands key part of SABMiller portfolio
6.2 NEW PRODUCT DEVELOPMENT
Few new products from SABMiller; new additions come via acquisitions
SABMiller targets China and India with star brands
Packaging Development
6.3 CORE BRANDS
Carling
Table 5 SABMiller Plc: Carling Brand Shares in Beer 2000-2004
Table 6 SABMiller Plc: Carling Regional Shares by Sector 2004
Castle
Table 7 SABMiller Plc: Castle Brand Shares in Beer 2000-2004
Table 8 SABMiller Plc: Castle Regional Shares by Sector 2004
Miller Lite
Table 9 SABMiller Plc: Miller Lite Brand Shares in Beer 2000-2004
Table 10 SABMiller Plc: Miller Lite Regional Shares by Sector 2004
7. SABMILLER PLC BEER STRATEGIC EVALUATION
7.1 SABMILLER PLC SECTOR POTENTIAL
Dire outlook for US beer market; imported and premium rays of light for SABMiller
Imported best prospect in Western Europe; Turkey beer set to post stellar growth
Premium lager promises much in Africa and the Middle East, and Latin America
China and India offer rich rewards in Asia-Pacific; imported lager to be key segment
Premium lager to drive Eastern European beer growth; Russia offers much potential
Table 11 SABMiller Plc: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR BEER BUSINESS
Bavaria a springboard for SABMiller but competition will increase
More acquisitions ahead in Asia-Pacific; SABMiller to target Russia in 2006
SABMiller well set in Africa with Castel deal, Peroni launch and Castle Milk success
Peroni to help SABMiller weather developed market troubles in beer
Risks remain but SABMiller likely to get the attention of its rivals in the short term
8. APPENDICES
8.1 APPENDIX 1 – SABMILLER PLC BRAND PORTFOLIO
Summary 3 SABMiller Plc: Beer Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF SABMILLER PLC
Summary 4 SABMiller Plc: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF SABMILLER PLC
Summary 5 SABMiller Plc: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 SABMiller Plc: Historical Development
8.5 APPENDIX 5 – COMPANY LOCATIONS
Summary 7 SABMiller Plc: Company Locations