SC Johnson & Son Inc
Euromonitor International's company profile, SC Johnson & Son Inc offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 21 | Publication date: Oct 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS
CORE BUSINESSES
Competition from Febreze puts increased pressure on value-added innovations
Increasing demands for natural and fragranced insecticides
More power and value-added products to drive growth in surface care
GROWTH OPPORTUNITIES
Great potential for toilet care products – 9% in developing regions
LIMITED POTENTIAL
Polishes challenged by consumer demands for convenience
Sector growth driven by an increasing interest in spot and stain removers
Table 1 SC Johnson & Son Inc: World Sector Sales Performance 2007
Table 2 SC Johnson & Son Inc: Household Care Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Organic growth through product innovation
International as well as brand expansion important for growth
Marketing and distribution to support sales developments
Building the business through an environmental stance...
...as well as acquisitions
Increased competition in niche markets
OWNERSHIP EVENTS
Table 3 SC Johnson & Son Inc: World Shares and Rankings in Household Care by Sector 2006-2007
Table 4 SC Johnson & Son Inc: World and Regional Shares in Household Care by Sector 2007
COMPANY STRUCTURE
SC JOHNSON
Summary 1 SC Johnson & Son Inc: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Global brands supplemented with strong local names
Brand extension through constant product innovation
Focusing on a premium brand positioning
Supplying low-cost options as part of its social responsibility programme
Growing focus on brand diversification
Large investments in marketing activities
BAYGON
DUCK
GLADE/BRISE
PLEDGE/PRONTO
RAID
Table 5 SC Johnson & Son Inc: Baygon Brand Shares in Household Care by Sector 2006-2007
Table 6 SC Johnson & Son Inc: Baygon Regional Shares in Household Care by Sector 2007
Table 7 SC Johnson & Son Inc: Duck Brand Shares in Household Care by Sector 2006-2007
Table 8 SC Johnson & Son Inc: Duck Regional Shares in Household Care by Sector 2007
Table 9 SC Johnson & Son Inc: Glade/Brise Brand Shares in Household Care by Sector 2006-2007
Table 10 SC Johnson & Son Inc: Glade/Brise Regional Shares in Household Care by Sector 2007
Table 11 SC Johnson & Son Inc: Pledge/Pronto Brand Shares in Household Care by Sector 2006-2007
Table 12 SC Johnson & Son Inc: Pledge/Pronto Regional Shares in Household Care by Sector 2007
Table 13 SC Johnson & Son Inc: Raid Brand Shares in Household Care by Sector 2006-2007
Table 14 SC Johnson & Son Inc: Raid Regional Shares in Household Care by Sector 2007
APPENDICES
FINANCIAL SUMMARY
Table 15 SC Johnson & Son Inc: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 SC Johnson & Son Inc: Historical Development
Summary 3 SC Johnson & Son Inc: Subsidiaries 2007
Summary 4 SC Johnson & Son Inc: Household Care Brands 2007
Summary 5 SC Johnson & Son Inc: Company Locations
Summary 6 SC Johnson & Son Inc: Websites