Salton Inc
Euromonitor International's company profile, Salton Inc offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 15 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
HIGHLIGHTS - 2006-2007
US$424.4 million in net sales up to March 2007
COMPANY PROSPECTS IN DOMESTIC ELECTRICAL APPLIANCES MARKET
CORE BUSINESSES
GROWTH OPPORTUNITIES
Merger opportunities
Regional expansion
LIMITED POTENTIAL
Table 1 Salton Inc: Domestic Electrical Appliances World Sector Sales Performance by Volume 2006
Table 2 Salton Inc: Domestic Electrical Appliances Regional Sales Performance by Volume 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
US restructuring plan
Reduced marketing strategies
Salton launches the Hydrogen flame grill
The George Foreman products continue to be innovated and popular
Salton signs up George Foreman and Jackie Chan
Salton’s agreement with America's favourite weatherman
Salton’s exclusivity agreement with Harbinger Capital Partners
OWNERSHIP EVENTS
Salton sells AMAP and parts of Tabletop in 2005/2006
Salton enters a merger agreement with Applica
Table 3 Salton Inc: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 4 Salton Inc: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
COMPANY STRUCTURE
Summary 1 Salton Inc: Key Facts
PRODUCTION AND DISTRIBUTION
Production and supply strategies are outsourced
Distribution, Salton’s three biggest customers are JD Group, Target Corp and Wal-Mart
BRAND ASSESSMENT
BRAND STRATEGY
GEORGE FOREMAN
George Foreman Grills represent 29% of value sales
RUSSELL HOBBS
SALTON
Table 5 Salton Inc: George Foreman World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 6 Salton Inc: George Foreman Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 7 Salton Inc: Russell Hobbs World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 8 Salton Inc: Russell Hobbs Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 9 Salton Inc: Salton World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 10 Salton Inc: Salton Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 SALTON INC: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Salton Inc: Subsidiaries 2006
Summary 3 Salton Inc: Domestic Electrical Appliances Brands 2006
Summary 4 Salton Inc: Websites