Samsung Corp
Euromonitor International's company profile, Samsung Corp offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 13 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
HIGHLIGHTS - 2006-2007
COMPANY PROSPECTS IN DOMESTIC ELECTRICAL APPLIANCES MARKET
CORE BUSINESSES
Asia Pacific
Eastern Europe
GROWTH OPPORTUNITIES
North Amercia
LIMITED POTENTIAL
Table 1 Samsung Corp: World Sector Sales Performance by Volume 2006
Table 2 Samsung Corp: Domestic Electrical Appliances Regional Sales Performance by Volume 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Research and Development
Efforts to bolster supplier competitiveness
International expansion
Domestic Appliances
OWNERSHIP EVENTS
Table 3 Samsung Corp: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 4 Samsung Corp: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
COMPANY STRUCTURE
Samsung Electronics
Summary 1 Samsung Corp: Key Facts
PRODUCTION AND DISTRIBUTION
Samsung is the 20th most important brand globally according to Interbrand
BRAND ASSESSMENT
BRAND STRATEGY
Table 5 Samsung Corp: Samsung World Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 6 Samsung Corp: Samsung Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 Samsung Corp: Financial Summary 2003-2006
COMPANY BACKGROUND
Summary 2 Samsung Corp: Historical Development
Summary 3 Samsung Corp: Subsidiaries 2006
Summary 4 Samsung Corp: Domestic Electrical Appliances Brands 2006
Summary 5 Samsung Corp: Company Locations
Summary 6 Samsung Corp: Websites