Samsung Corp

Euromonitor International's company profile, Samsung Corp offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

HIGHLIGHTS - 2006-2007

COMPANY PROSPECTS IN DOMESTIC ELECTRICAL APPLIANCES MARKET

CORE BUSINESSES

Asia Pacific

Eastern Europe

GROWTH OPPORTUNITIES

North Amercia

LIMITED POTENTIAL

Table 1 Samsung Corp: World Sector Sales Performance by Volume 2006

Table 2 Samsung Corp: Domestic Electrical Appliances Regional Sales Performance by Volume 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Research and Development

Efforts to bolster supplier competitiveness

International expansion

Domestic Appliances

OWNERSHIP EVENTS

Table 3 Samsung Corp: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 4 Samsung Corp: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

COMPANY STRUCTURE

Samsung Electronics

Summary 1 Samsung Corp: Key Facts

PRODUCTION AND DISTRIBUTION

Samsung is the 20th most important brand globally according to Interbrand

BRAND ASSESSMENT

BRAND STRATEGY

Table 5 Samsung Corp: Samsung World Shares in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 6 Samsung Corp: Samsung Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

APPENDICES

FINANCIAL SUMMARY

Table 7 Samsung Corp: Financial Summary 2003-2006

COMPANY BACKGROUND

Summary 2 Samsung Corp: Historical Development

Summary 3 Samsung Corp: Subsidiaries 2006

Summary 4 Samsung Corp: Domestic Electrical Appliances Brands 2006

Summary 5 Samsung Corp: Company Locations

Summary 6 Samsung Corp: Websites