San Miguel Corp
Euromonitor International's company profile, San Miguel Corp offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 20 | Publication date: Aug 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 San Miguel Corp: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Rising costs impact profits
Employee numbers static
A positive outlook
Table 1 San Miguel Corp: Financial Summary 2001-2005
2.2 GEOGRAPHIC COVERAGE
National Foods acquisition boosts Australian segment growth
Restructuring aims to improve South China performance
New soft drinks operations in other Asia Pacific markets
Table 2 San Miguel Corp: Sales by Region 2001-2005
2.3 BUSINESS FOCUS
International beer growth outpaces domestic
Spirits volumes and net sales decline as duty hike hits home
Juice and water gains insufficient to offset falling sales of carbonated soft drinks
Expanded and restructured Food Group grows sales
Packaging margins impacted by rising oil prices
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 San Miguel Corp: Business Agreements 2005
3.2 MARKET DEVELOPMENT
Consolidating global gin market lead
Rum sales continue to slide
New initiatives will help soft drinks business to recover
Table 3 San Miguel Corp: World Sales Performance of Company's Major Markets
4. SPIRITS BUSINESS
4.1 SPIRITS BUSINESS DEVELOPMENT
Flagship brand acquired in 1924
Expansion into mineral water
Growing through acquisitions
Divestment of non-core businesses
First moves into the premium sector
4.2 SPIRITS NET SALES & PROFITS
Table 4 San Miguel Corp: Spirits Sales & Profits 2003-2005
5. PERFORMANCE IN SPIRITS
5.1 COMPETITIVE CONTEXT
Dominating the global gin sector
Establishing a presence in brandy
Slipping in rum
5.2 COMPANY WORLD MARKET SHARES
Consolidating global gin market lead
Rum sales continue to slide
Table 5 San Miguel Corp: World Shares & Rankings in Spirits by Sector 2000-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Growth of Gran Matador offsets decline in rum
FABs performance strengthens, but remains a small player
Table 6 San Miguel Corp: Regional Shares in Spirits by Sector 2004
5.4 MARKETING STRATEGIES
Strong marketing support for core products
Increased marketing focus on young women
Sponsor of professional basketball team
On-line presence
5.5 DISTRIBUTION STRATEGIES
Aiming to be a leader in logistics
Taking advantage of synergies
6. SPIRITS BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Limited product portfolio
Ginebra San Miguel leads the global gin market
Spanish style for Gran Matador brandy
Diverting into FABs
6.2 NEW PRODUCT DEVELOPMENT
Packaging development
6.3 CORE BRANDS
Ginebra San Miguel
Table 7 San Miguel Corp: Ginebra San Miguel World Shares & Rankings in Spirits by Sector 2000-2004
Table 8 San Miguel Corp: Ginebra San Miguel Regional Shares in Spirits by Sector 2004
Oxford London Dry Gin
Table 9 San Miguel Corp: Oxford London Dry Gin World Shares & Rankings in Spirits by Sector 2000-2004
Table 10 San Miguel Corp: Oxford London Dry Gin Regional Shares in Spirits by Sector 2004
Tondeña Manila Rum
Table 11 San Miguel Corp: Tondeña Manila Rum World Shares & Rankings in Spirits by Sector 2000-2004
Table 12 San Miguel Corp: Tondeña Manila Rum Regional Shares in Spirits by Sector 2004
7. SPIRITS STRATEGIC EVALUATION
7.1 SAN MIGUEL CORP SECTOR POTENTIAL
Gin growth speeds up
Growth potential elsewhere in Asia-Pacific
Table 13 San Miguel Corp: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR SPIRITS BUSINESS
Need to extend geographic presence
Underinvestment in some brands leading to decline
An attractive acquisition proposition
8. APPENDICES
8.1 APPENDIX 1: SAN MIGUEL CORP BRAND PORTFOLIO
Summary 3 San Miguel Corp: Spirits Brands 2004
8.2 APPENDIX 2: SUBSIDIARIES AND AFFILIATES OF SAN MIGUEL CORP
Summary 4 San Miguel Corp: Subsidiaries 2004
8.3 APPENDIX 3: WEBSITES OF SAN MIGUEL CORP
Summary 5 San Miguel Corp: Websites
8.4 APPENDIX 4: HISTORY AND CORPORATE DEVELOPMENT
Summary 6 San Miguel Corp: Historical Development
8.5 APPENDIX 5: COMPANY LOCATIONS
Summary 7 San Miguel Corp: Company Locations