Sanitary Protection in Brazil
Euromonitor International's Sanitary Protection in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Sanitary protection excluding feminine hygiene wipes; Tampons; Towels; Standard towels; Standard towels with wings; Standard towels without wings; Ultra-thin towels; Ultra-thin towels with wings; Ultra-thin towels without wings; Pantyliners; Feminine hygiene wipes
Table of contents
DISPOSABLE PAPER PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable paper products register double-digit growth in 2008
Melhoramentos Papéis Ltda is for sale
Largest manufacturers invest in premium products
Supermarkets/hypermarkets increase sales of disposable paper products
Robust economic environment guarantees investment in Brazil
KEY TRENDS AND DEVELOPMENTS
Economic crisis hinders growth of disposable paper products
Manufacturers invest in value-added disposable paper products
Top three multinationals continue to dominate
Rising number of single-person households underpins sales of premium products
Demographic changes see an ageing of the population
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
ALOéS & ALOéS INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aloés & Alóes Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Aloés & Alóes Indústria e Comércio Ltda: Competitive Position 2008
EVER GREEN INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ever Green Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Ever Green Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Ever Green Indústria e Comércio Ltda: Competitive Position 2008
JOHNSON & JOHNSON INDUSTRIAL LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Johnson & Johnson Industrial Ltda: Key Facts
Summary 8 Johnson & Johnson Industrial Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Johnson & Johnson Industrial Ltda: Competitive Position 2008
KIMBERLY-CLARK BRASIL INDúSTRIA E COMéRCIO DE PRODUTOS DE HIGIENE LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Key Facts
Summary 11 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Competitive Position 2008
MELHORAMENTOS PAPéIS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Melhoramentos Papéis Ltda: Key Facts
Summary 15 Melhoramentos Papéis Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Melhoramentos Papéis Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Melhoramentos Papéis Ltda: Competitive Position 2008
MILI SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mili SA: Key Facts
Summary 19 Mili SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Mili SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Mili SA: Competitive Position 2008
POM POM PRODUTOS HIGIêNICOS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Pom Pom Produtos Higênicos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Pom Pom Produtos Higênicos Ltda: Competitive Position 2008
PROCTER & GAMBLE CO, THE - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble do Brasil SA: Key Facts
Summary 25 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 26 Procter & Gamble do Brasil SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 27 Procter & Gamble do Brasil SA: Competitive Position 2008
SANTHER - FáBRICA DE PAPEL SANTA TEREZINHA SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Santher - Fábrica de Papel Santa Terezinha SA: Key Facts
Summary 29 Santher - Fábrica de Papel Santa Terezinha SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 Santher - Fábrica de Papel Santa Terezinha SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 31 Santher - Fábrica de Papel Santa Terezinha SA: Competitive Position 2008
SEPAC - SERRADOS E PASTA DE CELULOSE LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Sepac - Serrados e Pasta de Celulose Ltda: Key Facts
Summary 33 Sepac - Serrados e Pasta de Celulose Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 34 Sepac - Serrados e Pasta de Celulose Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 35 Sepac - Serrados e Pasta de Celulose Ltda: Competitive Position 2008
SANITARY PROTECTION IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013