Sanitary Protection in Italy
Euromonitor International's Sanitary Protection in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Sanitary protection excluding feminine hygiene wipes; Tampons; Towels; Standard towels; Standard towels with wings; Standard towels without wings; Ultra-thin towels; Ultra-thin towels with wings; Ultra-thin towels without wings; Pantyliners; Feminine hygiene wipes
Table of contents
DISPOSABLE PAPER PRODUCTS IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Price competition boosts demand
Innovation a key driver of value growth
The rising presence of multinationals
Supermarkets/hypermarkets is the dominant distribution channel
Innovation to continue to stimulate value growth
KEY TRENDS AND DEVELOPMENTS
Italy shows signs of economic recovery
Private label increases the pressure on brand manufacturers
The oldest country in Europe
Italy is moving slowly towards environmentally-friendly practices
Supermarkets/hypermarkets offers lower prices and convenience
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ITALY
CARTIERA LUCCHESE SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cartiera Lucchese SpA: Key Facts
Summary 2 Cartiera Lucchese SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Cartiera Lucchese SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Cartiera Lucchese SpA: Competitive Position 2006
FATER SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fater SpA: Key Facts
Summary 6 Fater SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Fater SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Fater SpA: Competitive Position 2006
GEORGIA PACIFIC SRL - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Georgia Pacific Srl: Key Facts
Summary 10 Georgia Pacific Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Georgia Pacific Srl: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Georgia Pacific Srl: Competitive Position 2006
INDUSTRIE CARTARIE TRONCHETTI SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Industrie Cartarie Tronchetti SpA: Key Facts
Summary 14 Industrie Cartarie Tronchetti SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Industrie Cartarie Tronchetti SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Industrie Cartarie Tronchetti SpA: Competitive Position 2006
KARTOGROUP SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Kartogroup SpA: Key Facts
Summary 18 Kartogroup SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Kartogroup SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Kartogroup SpA: Competitive Position 2006
KIMBERLY-CLARK SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Kimberly-Clark SpA: Key Facts
Summary 22 Kimberly-Clark SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Kimberly-Clark SpA: Competitive Position 2006
PROCTER & GAMBLE ITALIA SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Italia SpA: Key Facts
Summary 25 Procter & Gamble Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2006
SCA HYGIENE PRODUCTS SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 SCA Hygiene Products SpA: Key Facts
Summary 28 SCA Hygiene Products SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 SCA Hygiene Products SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 30 SCA Hygiene Products SpA: Competitive Position 2006
SISMA SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Sisma SpA: Key Facts
Summary 32 Sisma SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Sisma SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 34 Sisma SpA: Competitive Position 2006
SOFFASS SPA - DISPOSABLE PAPER PRODUCTS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Soffass SpA: Key Facts
Summary 36 Soffass SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Soffass SpA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 38 Soffass SpA: Competitive Position 2006
SANITARY PROTECTION IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2001-2006
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2001-2006
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2002-2006
Table 20 Sanitary Protection Retail Company Shares 2002-2006
Table 21 Sanitary Protection Retail Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2006-2011
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2006-2011