Sanitary Protection in the US
Euromonitor International's Sanitary Protection in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 41 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Sanitary protection excluding feminine hygiene wipes; Tampons; Towels; Standard towels; Standard towels with wings; Standard towels without wings; Ultra-thin towels; Ultra-thin towels with wings; Ultra-thin towels without wings; Pantyliners; Feminine hygiene wipes
Table of contents
DISPOSABLE PAPER PRODUCTS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
The Economy Leads to a More Budget-conscious Consumer
Manufacturer-led Price Increases Lead to Increases in Value Sales
Private Label Continues to Show Strength
Supermarkets/Hypermarkets Remain the Preferred Retail Channel
Increasing Saturation Likely to Keep Growth Tempered
KEY TRENDS AND DEVELOPMENTS
Private Label Makes Additional Gains Amidst Further Economic Downturn
New Products Continue to Hit the Market Despite Economic Challenges
Relatively Few 'Green' Disposable Paper Products Available
The Procter & Gamble Co Experiments with a Direct-to-Consumer Model
MARKET INDICATORS
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age 2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant Population 2008-2013
Table 7 Forecast Female Population by Age 2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9 Forecast Households 2008-2013
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
GEORGIA-PACIFIC CORP - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Georgia-Pacific Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Georgia-Pacific Corp: Competitive Position 2008
KIMBERLY-CLARK CORP - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Kimberly-Clark Corp: Key Facts
Summary 5 Kimberly-Clark Corp: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
Summary 6 Kimberly-Clark Corp: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 7 Kimberly-Clark Corp: Competitive Position 2008
MARCAL PAPER MILLS INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Marcal Paper Mills Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Marcal Paper Mills Inc: Competitive Position 2008
PLAYTEX PRODUCTS INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Playtex Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Playtex Products Inc: Competitive Position 2008
RECKITT BENCKISER INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Reckitt Benckiser Inc: Competitive Position 2008
SC JOHNSON & SON INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 SC Johnson & Son Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 SC Johnson & Co Inc: Competitive Position 2008
SEVENTH GENERATION INC - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Seventh Generation Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
UNILEVER HOME & PERSONAL CARE USA - DISPOSABLE PAPER PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Unilever Home & Personal Care USA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Unilever Home & Personal Care USA: Competitive Position 2008
SANITARY PROTECTION IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Sanitary Protection by Subsector: Value 2003-2008
Table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth 2003-2008
Table 19 Retail Sales of Tampons by Application Format: % Value Analysis 2003-2008
Table 20 Sanitary Protection Retail Company Shares 2004-2008
Table 21 Sanitary Protection Retail Brand Shares 2005-2008
Table 22 Forecast Retail Sales of Sanitary Protection by Subsector: Value 2008-2013
Table 23 Forecast Retail Sales of Sanitary Protection by Subsector: % Value Growth 2008-2013