Sara Lee Corp
Euromonitor International's company profile, Sara Lee Corp offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 7 | Tables: 17 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR SARA LEE IN HOUSEHOLD CARE
CORE BUSINESSES
Challenging growth prospects in polishes
Solid potential in air care
GROWTH OPPORTUNITIES
Further opportunities in insecticides
Dynamic outlook across several sectors in developing markets
LIMITED POTENTIAL
Restricted prospects in toilet care products
Many smaller brands hold limited potential
Table 1 Sara Lee Corp: World Sector Sales Performance 2006
Table 2 Sara Lee Corp: Household Care Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Streamlining the portfolio
Strategy of brand segmentation
Developing emerging markets
Innovation increasingly vital to sales growth
Increased advertising spending
OWNERSHIP EVENTS
Table 3 Sara Lee Corp: World Shares & Rankings in Household Care by Sector 2005-2006
Table 4 Sara Lee Corp: World and Regional Shares in Household Care by Sector 2006
COMPANY STRUCTURE
SARA LEE CORP
Summary 1 Sara Lee Corp: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Increased marketing spending
AMBI-PUR
GOOD KNIGHT
KIWI
Table 5 Sara Lee Corp: Ambi-Pur Brand Shares in Household Care by Sector 2005-2006
Table 6 Sara Lee Corp: Ambi-Pur Regional Shares in Household Care by Sector 2006
Table 7 Sara Lee Corp: Good Knight Brand Shares in Household Care by Sector 2005-2006
Table 8 Sara Lee Corp: Good Knight Regional Shares in Household Care by Sector 2006
Table 9 Sara Lee Corp: Kiwi Brand Shares in Household Care by Sector 2005-2006
Table 10 Sara Lee Corp: Kiwi Regional Shares in Household Care by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Sara Lee Corp: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Sara Lee Corp: Historical Development
Summary 3 Sara Lee Corp: Subsidiaries 2006
Summary 4 Sara Lee Corp: Household Care Brands 2006
Summary 5 Sara Lee Corp: Company Locations
Summary 6 Sara Lee Corp: Websites