Sara Lee Corp
Euromonitor International's company profile, Sara Lee Corp offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 10 | Publication date: Jan 2009
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS FOR SARA LEE PLC IN HOUSEHOLD CARE
CORE BUSINESSES
Sara Lee top 10 global household care company
Shoe polish and electric air fresheners key household care categories for Sara Lee
Sara Lee sluggish in polishes as restricted brand investment hits sales
GROWTH OPPORTUNITIES
Sara Lee must target international growth
Flagship brand focus in India and China key to exploting toilet care and air care potential
Electric air fresheners offers growth opportunity in core developed markets
LIMITED POTENTIAL
No shiny outlook for polishes in core developed markets
Is the return of shoeshine services the key to polishes growth in developed markets?
Does a shift away from intensive innovation focus lie ahead?
Table 1 Sara Lee Corp: World Sector Sales Performance 2007
Table 2 Sara Lee Corp: Household Care Regional Sales Performance 2007
COMPANY STRATEGY
OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Emerging market expansion vital for Sara Lee
Sara Lee rolls out brand segmentation strategy
Will the global economic crisis affect Sara Lee’s core brand strategy?
OWNERSHIP EVENTS
Table 3 Sara Lee Corp: World Shares & Rankings in Household Care by Sector 2006-2007
Table 4 Sara Lee Corp: World & Regional Shares in Household Care by Sector 2007
COMPANY STRUCTURE
SARA LEE
Summary 1 Sara Lee Corp: Household Care Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
OVERVIEW
BRAND STRATEGY
AMBI-PUR
GOOD KNIGHT
KIWI
APPENDICES
FINANCIAL SUMMARY
Table 5 Sara Lee Corp: Financial Summary 2004-2008
COMPANY BACKGROUND
Summary 2 Sara Lee Corp: Historical Development
Summary 3 Sara Lee Corp: Subsidiaries 2006
Summary 4 Sara Lee Corp: Company Locations
Summary 5 Sara Lee Corp: Websites