Schering-Plough Corp

Euromonitor International's company profile, Schering-Plough Corp offers detailed strategic analysis of the company's business, examining its performance in the otc healthcare market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

OTC HEALTHCARE : MARKET INSIGHT

STRATEGIC EVALUATION

SWOT Analysis

Prospects for the OTC Healthcare Business

Table 1 Schering-Plough Corp: World Sector Sales Performance by Value 2005

Table 2 Schering-Plough Corp: OTC Healthcare Regional Sales Performance by Value 2005

CORPORATE OVERVIEW

Strategic Objectives and Challenges

Operational and Distribution Strategies

Ownership Events

Pipeline

Summary 1 Schering-Plough Corp: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

OTC Healthcare Market Assessment

Cough, Cold and Allergy (Hay Fever) Remedies

Medicated Skin Care

Digestive Remedies

Adult Mouthcare, Ear Care, Calming and Sleeping Products

Child-specific OTC Healthcare

Table 3 Schering-Plough Corp: World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005

Table 4 Schering-Plough Corp: World and Regional Shares in OTC Healthcare by Sector by Value 2005

BRAND ASSESSMENT

Brand Strategy

Afrin

Claritin

Lotrimin

Table 5 Schering-Plough Corp: Afrin World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005

Table 6 Schering-Plough Corp: Afrin Regional Shares in OTC Healthcare by Sector by Value 2005

Table 7 Schering-Plough Corp: Claritin World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005

Table 8 Schering-Plough Corp: Claritin Regional Shares in OTC Healthcare by Sector by Value 2005

Table 9 Schering-Plough Corp: Lotrimin World Shares & Rankings in OTC Healthcare by Sector by Value 2004-2005

Table 10 Schering-Plough Corp: Lotrimin Regional Shares in OTC Healthcare by Sector by Value 2005

APPENDICES

Financial Summary

Table 11 Schering-Plough Corp: Financial Summary 2001-2005

Company Background

Summary 2 Schering-Plough Corp: Historical Development

Summary 3 Schering-Plough Corp: Subsidiaries 2005

Summary 4 Schering-Plough Corp: OTC Healthcare Brands 2005

Summary 5 Schering-Plough Corp: Company Locations

Summary 6 Schering-Plough Corp: Websites

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