Skin Care in Venezuela
Euromonitor International's Skin Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 40 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Body care; Facial care; Hand care
Table of contents
COSMETICS AND TOILETRIES IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive value growth achieved in 2008, but lags behind previous years’ performance
Anti-ageing concerns fuel innovation and consumer interest
Competition remains strong with Avon leading
Both store-based and non-store channels benefit from increased sales
Positive but moderate forecast in context of low oil prices
KEY TRENDS AND DEVELOPMENTS
High inflation in 2008 results in moderate industry growth
Cosmetics and toiletries players use local celebrities to promote brands
Anti-ageing trend strengthened through new offerings and products
Manufacturers apply “below-the-line” marketing strategies to catch consumer attention
Non-store retailing plays major role thanks to direct selling
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
AROMA COSMETICS CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 2 Aroma Cosmetics CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Aroma Cosmetics CA: Competitive Position 2008
CORPORACIóN BELCORP DE VENEZUELA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 4 Corporación Belcorp de Venezuela CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Belcorp de Venezuela CA: Competitive Position 2008
COSMéTICOS MELENITA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 6 Cosméticos Melenita CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Cosméticos Melenita CA: Competitive Position 2008
COSMéTICOS ROLDA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 8 Cosméticos Rolda CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Cosméticos Rolda CA: Competitive Position 2008
DROCOSCA SA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 10 Drocosca SA: Key Facts
Company Background
ProduCtion
Competitive Positioning
Summary 11 Drocosca SA: Competitive Position 2008
LABORATORIOS FISA CA - COSMETICS AND TOILETRIES - VENEZUELA
STRATEGIC DIRECTION
Key Facts
Summary 12 Laboratorios Fisa CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Laboratorios Fisa CA: Competitive Position 2008
SKIN CARE IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Skin Care by Subsector: Value 2003-2008
Table 16 Sales of Skin Care by Subsector: % Value Growth 2003-2008
Table 17 Skin Care Premium Vs Mass % Analysis 2003-2008
Table 18 Skin Care Company Shares by Retail Value 2004-2008
Table 19 Skin Care Brand Shares by Retail Value 2005-2008
Table 20 Facial Moisturisers Brand Shares by Retail Value 2005-2008
Table 21 Nourishers/Anti-agers Brand Shares by Retail Value 2005-2008
Table 22 Firming/Anti-cellulite Body Care Brand Shares by Retail Value 2005-2008
Table 23 General Purpose Body Care Brand Shares by Retail Value 2005-2008
Table 24 Skin Care Premium Brand Shares 2005-2008
Table 25 Forecast Sales of Skin Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Skin Care by Subsector: % Value Growth 2008-2013
Table 27 Forecast Skin Care Premium Vs Mass % Analysis 2008-2013