Smoby Majorette Group, The
Euromonitor International's company profile, Smoby Majorette Group, The offers detailed strategic analysis of the company's business, examining its performance in the toys and games market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Tables: 7 | Publication date: Jul 2007
Table of contents
TOYS AND GAMES : MARKET INSIGHT
INTRODUCTION
Key Facts
Summary 1 The Smoby Majorette Group: Key Facts
TOYS AND GAMES BUSINESS
Business Development
Net Sales and Profits
Table 1 The Smoby Majorette Group: Toys and Games Sales 2003-2005
COMPANY PERFORMANCE
Competitive Context
Company World Market Shares
Marketing Strategies
Distribution Strategies
BRAND ASSESSMENT
Brand Portfolio
New Product Development
STRATEGIC EVALUATION
Sector Potential
SWOT Analysis
Future Prospects
APPENDICES
Appendix 1: Brand Portfolio
Summary 2 The Smoby Majorette Group: Toys and Games Brands 2006
Appendix 2: Subsidiaries and Affiliates
Summary 3 The Smoby Majorette Group: Subsidiaries 2006
Appendix 3: Websites
Summary 4 The Smoby Majorette Group: Websites
Appendix 4: History and Corporate Development
Summary 5 The Smoby Majorette Group: Historical Development
Appendix 5: Company Locations
Summary 6 The Smoby Majorette Group: Company Locations