Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire)
Euromonitor International's company profile, Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 15 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS IN PACKAGED FOOD
CORE BUSINESS
GROWTH OPPORTUNITIES
Added-value baby milk option for Candia
Sodiaal a latecomer to emerging region growth
LIMITED POTENTIAL
Low growth and challenging conditions make like difficult for Sodiaal
Will Bongrain joint venture ease Sodiaal's woes?
Table 1 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): World Sector Sales Performance 2006
Table 2 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Finding the funds for Yoplait
Streamlined focus
Innovation will be key in the French market
Sodiaal missing out on emerging world growth
OWNERSHIP EVENTS
Bongrain and Entremont Alliance joint ventures
Go-slow acquisition of Orlait
Table 3 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
SODIAAL SA (SOCIéTé DE DIFFUSION INTERNATIONALE AGRO-ALIMENTAIRE)
Summary 1 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Key Facts by Value
PRODUCTION AND DISTRIBUTION
Sodiaal operating infrastructure based around dairy co-operatives and flagship brands
External agreement key growth strategy for Sodiaal; enters into major alliances in 2007
Distribution managed under collective umbrella; agreements key to non-domestic operations
Marketing concentrated on Yoplait and Candia
Sodiaal operates expansive research and development network
BRAND ASSESSMENT
BRAND STRATEGY
Dairy-focused Sodiaal concentrates on mass-market segment; Yoplait flagship brand
Sodiaal begins to streamline milk portfolio in wake of downbeat domestic market conditions
CANDIA
Candia heads up Sodiaal's drinking milk products portfolio
Candia top 20 global milk brand
Candia's wellbeing credentials do not stop slide in France
YOPLAIT
Yoplait heads up Sodiaal's packaged food portfolio
International presence based on licensing; 50% stake in private equity ownership
Strong sectoral presence
Yoplait performs well but still left in the shadow of probiotic and bio drinking brands
Sodiaal looks to add to Yoplait's strong wellbeing credentials
Poor outlook for fruited yoghurt puts emphasis on drinking and probiotic yoghurt for Yoplait
Table 5 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Candia Brand Shares in Packaged Food by Sector 2005-2006
Table 6 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Candia Regional Shares in Packaged Food by Sector 2006
Table 7 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Yoplait Brand Shares in Packaged Food by Sector 2005-2006
Table 8 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Yoplait Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Historical Development
Summary 3 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Subsidiaries 2006
Summary 4 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Packaged Food Brands 2006
Summary 5 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Company Locations
Summary 6 Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire): Websites