Soft Drinks in Algeria
Euromonitor International's Soft Drinks in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 116 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Sales of bottled water outperform carbonates
Algerians are great consumers of soft drinks. Their production and sale have a tradition in the country dating back to the 19th century. Still, although sales of carbonates continue to display healthy growth rates, they have fallen behind growth of bottled water. Since 2006, actual sales of bottled water have started outperforming those of carbonates, while 2007 sizes have shown that this is not just a temporary phenomenon, but one that is here to stay.
Volume growth slowing down due to increasing prices
Retail prices of soft drinks in Algeria are generally very stable. The rise in prices for sugar during the review period, however, led to an unusual increase in retail prices, which in turn touched many less affluent consumers. While this increase led to a certain slowing down of sales, it is not expected to negatively affect soft drinks for the duration of the forecast period. Further, higher retail prices and stagnant volume growth has led to a healthy increase in value growth.
As prices remain low in comparison to other regional countries, they are expected to rise further as consumers’ disposable income increases, although the impact of this trend may be limited over the forecast period.
Mineral waters increasingly subject to government regulation
Historically, insiders in Algeria have described bottled water as the ‘grand souk,’ due to the absence of enforced applicable government regulation and a general indifference on the part of manufacturers regarding health and safety standards as well as product labelling.
Following the country’s first, more or less clear and enforceable government regulation in 2006, the competitive landscape has become increasingly subject to consolidation. Manufacturers may no longer claim to be offering mineral waters if they do not meet quality standards and brands of insufficient quality may even be closed down, as has happened.
Euromonitor International expects government regulation of bottled water to progress further and lead to a steady decrease in the number of brands marketed. The presence of multinational brands, which started with the introduction of the brands Hayet (from NBO Danone Tessala Boissons) and Sidi el Kebir (from NBO Société Source de Tabkachent SpA), in partnership with multinationals Groupe Danone and Nestlém SA, respectively, in 2006, will almost certainly advance.
Fruit/vegetable juice remains unaffordable for most consumers
There is no sizeable market for packaged fruit juice in Algeria. While a range of increasingly diversified fruit juice products is marketed in the country, overall sales remain low. While mid- and lower-income end users do consume fruit juice, they tend to drink fresh, unpackaged juice.
Packaged juice tends to be considerably more expensive than other soft drinks, making it largely unaffordable for many Algerians. Unless the country should experience an unexpectedly large increase in disposable income, sales of fruit juice are not expected to expand considerably.
Energy drinks continuing to grow
Present in Algeria since the mid-1990s, energy drinks have only become a considerable category over the last four years of the review period. While a large number of smaller brands are available to Algerians, energy drinks is dominated by Red Bull, which accounted for 74% of retail volume sales nationwide in 2007. Sales are expected to continue to increase.
Solid growth in sales expected over the forecast period
All categories of soft drinks except for RTD coffee and RTD tea are expected to continue showing solid growth during the forecast period. In particular, sales of bottled water and functional drinks are expected to develop favourably, as an increasing number of consumers are seeing them as a healthy way to quench their thirst.
Table of contents
SOFT DRINKS IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales of bottled water outperform carbonates
Volume growth slowing down due to increasing prices
Mineral waters increasingly subject to government regulation
Fruit/vegetable juice remains unaffordable for most consumers
Energy drinks continuing to grow
Solid growth in sales expected over the forecast period
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
FRUITAL COCA-COLA SARL
Strategic Direction
Key Facts
Summary 2 Fruital Coca-Cola SARL: Key Facts
Summary 3 Fruital Coca-Cola SARL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Fruital Coca-Cola SARL: Competitive Position 2007
ABC ATLAS BOTTLING CORP
Strategic Direction
Key Facts
Summary 5 ABC Atlas Bottling Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 ABC Atlas Bottling Corp: Competitive Position 2007
HAMOUD BOUALEM SPA
Strategic Direction
Key Facts
Summary 7 Hamoud Boualem Spa: Key Facts
Summary 8 Hamoud Boualem Spa: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Hamoud Boualem Spa: Competitive Position 2007
IBRAHIM & SONS SRL
Strategic Direction
Key Facts
Summary 10 Ibrahim & Sons Srl: Key Facts
Summary 11 Ibrahim & Sons Srl: Operational Indicators
Company Background
Production
Summary 12 Ibrahim & Sons Srl: Production Statistics 2007
Competitive Positioning
Summary 13 Ibrahim & Sons Srl: Competitive Position 2007
SOCIÉTÉ DES BOISSONS DE L’OUEST ALGÉRIEN
Strategic Direction
Key Facts
Summary 14 Société des Boissons de l’Ouest Algérien: Key Facts
Summary 15 Société des Boissons de l’Ouest Algérien: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Société des Boissons de l’Ouest Algérien: Competitive Position 2007
CARBONATES IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Low Calorie Carbonates by Subsector
Table 37 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 38 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 45 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 46 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 47 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 57 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 58 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR APPENDIX
Table 65 Sales of Bottled Water to Institutional Channel 2003-2007
Sector Data
Table 66 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 67 Off-trade Sales of Bottled Water: Value 2002-2007
Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 69 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 70 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 71 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 72 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 73 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 75 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 82 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 83 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 84 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 85 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
SECTOR appendix
Table 90 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 91 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 92 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 93 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 94 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 95 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 96 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 97 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 98 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 99 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 100 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN ALGERIA
Trends
RTD COFFEE IN ALGERIA
Trends