Soft Drinks in Argentina
Euromonitor International's Soft Drinks in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 122 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Disposable income increase boosts soft drinks sales growth
An increase in disposable income, particularly among low-income consumers, is boosting soft drinks sales as new consumers are entering the sector and purchasing economy brands such as Pritty by Pritty SA, for example. Although this rise in disposable income has impacted all sectors, those most favourably affected were carbonates and concentrates, since these are the sectors which are targeted specifically at families and that serve as gateways to entry to the soft drinks market.
Health-consciousness drives sales growth
Health-consciousness is driving sales within subsectors where affluent consumers are the predominant purchasers, such as low calorie carbonates, flavoured water and sports drinks. The marketing of these subsectors places emphasis on health. In the case of low calorie carbonates and flavoured water, for example, they are promoted as helping to maintain a person’s figure, while sports drinks are useful in the re-hydration of the body and flavoured water often includes added vitamins and minerals.
Local companies gain share as low-income consumers enter the market
Local companies have been growing faster than global companies, primarily because low-income consumers are entering the market as a consequence of improved disposable income, and the brands they can generally afford are economy ones. As local companies focus on the economy subsector, they gained share in the soft drinks market during the review period.
Independent food stores continue to gain share
Independent food stores continue to gain share as consumers continue to do their shopping on a daily or weekly basis. Therefore they do not need to go to supermarkets/hypermarkets in order to do their monthly shopping. Consumers do so because they value the convenience of neighbourhood stores and also because they do not see any large price differential compared to supermarkets/hypermarkets.
Healthy growth ahead due to buoyant economy
The market for soft drinks is forecast to grow strongly as the Argentine economy remains buoyant. On-trade sales are also to be favourably affected as growing numbers of people gain employment as a consequence of the economy’s good performance, which will mean that an increasing number of people will have meals outside of home. As disposable income also improves, an ever greater number of consumers will enter the market and boost sales as a result.
Table of contents
SOFT DRINKS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Disposable income increase boosts soft drinks sales growth
Health-consciousness drives sales growth
Local companies gain share as low-income consumers enter the market
Independent food stores continue to gain share
Healthy growth ahead due to buoyant economy
KEY TRENDS AND DEVELOPMENTS
Hectic lifestyles boost on-the-go consumption
Higher employment rates boost on-trade consumption
Changing consumer attitudes: higher emphasis on enjoying life and self-indulgence
Distribution channels in flux
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates conversions
Table 30 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional bottled water sales
Table 31 Sales of Bottled Water to Institutional Channel 2001-2006
Published Data Comparisons
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ARGENTINA
ARCOR SAIC - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Arcor SAIC: Key Facts
Summary 2 Arcor SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ENERGY GROUP SRL - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Energy Group SRL: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IVESS - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 IVESS: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PRITTY SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pritty SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Pritty SA: Production 2006
COMPETITIVE POSITIONING
QUILMES INTERNATIONAL SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Quilmes Industrial SA: Key Facts
Summary 8 Quilmes Industrial SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Quilmes Industrial SA: Production 2005
COMPETITIVE POSITIONING
RPB SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 RPB SA: Key Facts
Summary 11 RPB SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 RPB SA: Production 2006
COMPETITIVE POSITIONING
CARBONATES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 48 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 49 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 50 Low Calorie Carbonates by Subsector 2002-2006
Table 51 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 52 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 53 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 54 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 57 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 62 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 63 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 64 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 65 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 66 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
Table 75 Chilled vs Non-chilled Off-trade Fruit/Vegetable Juice: % Volume 2002-2006
BOTTLED WATER IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 77 Off-trade Sales of Bottled Water: Value 2001-2006
Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 79 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 80 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 81 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 82 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 83 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 85 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 89 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 92 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 93 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 95 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 96 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 103 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 104 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 105 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 106 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN ARGENTINA
HEADLINES
RTD COFFEE IN ARGENTINA
HEADLINES