Soft Drinks in Argentina
Euromonitor International's Soft Drinks in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 135 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft Drinks Sales Grow at a Fast Pace as Economy Improves
Strong economic performances in recent years have led to an increase in disposable income within Argentina. This in turn has translated into high growth rates for soft drinks, particularly healthy varieties such as functional drinks and fruit/vegetable juice. Bottled water also saw high growth rates as low- and middle-income consumers could now indulge themselves beyond tap water by purchasing these products, with a marked focus on flavoured bottled water.
Soft Drinks Benefits from Increased Health Awareness
Argentine consumers have become increasingly health conscious and are well informed about what they need to do to lead a healthy life. However, as in most of the world Argentine lifestyles have suffered as people dedicate more time to working in big cities where they often feel overworked and experience a perpetual lack of time. Soft drinks has benefited from this trend as consumers try to offset their stressful, fast-paced lifestyles by consuming products such as fruit/vegetable juice, sports and energy drinks, or vitamin- and mineral-enriched flavoured bottled water.
Multinational Companies Continue Increasing their Value Shares
The value shares of soft drinks sales held by multinational companies increased in 2008 due to new product introductions such as Powerade by Coca-Cola Argentina SA and Clight Spa by Kraft Foods Argentina SA, and as consumers largely preferred premium brands as well as products with health-related innovations. Global companies improved their positions at the expense of local competitors, which were increasingly under pressure to match the innovations of the multinationals.
Supermarkets/Hypermarkets Continues Gaining Share in Soft Drinks
Chained supermarkets/hypermarkets has continued increasing its share of soft drinks distribution as consumers have turned back to these retailers to make planned purchases as their disposable incomes rose. Consumers with higher disposable incomes can plan their purchases and are looking for convenience in terms of less time spent shopping as well as variety in brands. Towards the end of 2008 consumers also began appreciating the fact that chained supermarkets/hypermarkets typically offer better prices than other grocery retailers; to profit from this, supermarkets/hypermarkets began strong advertising campaigns highlighting special promotions and sales events towards the end of the year as consumers began watching their spending more closely.
Economic Downturn will Dampen Soft Drinks Value Sales Growth
The growth in soft drinks sales is expected to slow down during the forecast period as the effects of the economic downturn created by the world financial crisis are felt. Regardless of this, the overall pace of growth within soft drinks was expected to slow down anyway as this had been very fast during the years following the 2001-2002 Argentine economic crisis. During the review period recovery was possible given that the multinational companies launched many new products and that newer categories such as energy drinks, flavoured bottled water and sports drinks enjoyed incredible growth coming from small sales bases. The growth of GDP in Argentina is expected to decelerate significantly over the forecast period, and this will affect consumer purchasing patterns across most areas, including soft drinks.
Table of contents
SOFT DRINKS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft Drinks Sales Grow at a Fast Pace as Economy Improves
Soft Drinks Benefits from Increased Health Awareness
Multinational Companies Continue Increasing their Value Shares
Supermarkets/Hypermarkets Continues Gaining Share in Soft Drinks
Economic Downturn will Dampen Soft Drinks Value Sales Growth
KEY TRENDS AND DEVELOPMENTS
Health Trends Drive New Product Launches
Single-Person Households Provide a Target for Convenience Products
Consumer Caution Leads to Short-Term Soft Drinks Slowdown
Consumers Return to Chained Supermarkets/Hypermarkets
Inflation Continues to be a Problem
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Argentina
DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ARCOR SAIC - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arcor SAIC: Key Facts
Summary 3 Arcor SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Arcor SAIC: Competitive Position 2008
CIMES CHP - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cimes ChP: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cimes ChP: Competitive Position 2008
CORANDES SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Corandes SA: Key Facts
Summary 8 Corandes SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Corandes SA: Competitive Position 2008
ENERGY GROUP SRL - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Energy Group SRL: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Energy Group SRL: Competitive Position 2008
IVESS - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 IVESS: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 IVESS: Competitive Position 2008
PRITTY SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Pritty SA: Key Facts
Summary 15 Pritty SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Pritty SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Pritty SA: Competitive Position 2008
QUILMES INDUSTRIAL (QUINSA) SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Quilmes Industrial (QUINSA) SA: Key Facts
Summary 19 Quilmes Industrial (QUINSA) SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Quilmes Industrial (QUINSA) SA: Production 2008
COMPETITIVE POSITIONING
Summary 21 Quilmes Industrial (QUINSA) SA: Competitive Position 2008
RPB SA - SOFT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 RPB SA: Key Facts
Summary 23 RPB SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 RPB SA: Competitive Position 2008
CARBONATES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 66 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 75 Sales of Bottled Water to Institutional Channel 2004-2008
Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 77 Off-trade Sales of Bottled Water: Value 2003-2008
Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 92 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 93 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 95 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 96 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 101 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 103 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 104 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 105 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 106 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 107 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013