Soft Drinks in Australia
Euromonitor International's Soft Drinks in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 143 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
The changing face of soft drinks in the review period
The review period marks the changing nature of the Australian soft drinks market. Traditional favourites such as carbonates and concentrates declined in popularity in Australia as consumers trade up to healthier options, such as bottled water. Functional drinks continue to enjoy double digit total volume growth in 2007 due to several new product launches, which continue to drive functional drinks sales.
Bottled water rockets to new heights
Bottled water, and particularly still bottled water, achieved the strongest growth in absolute terms in 2007. With an off-trade increase in 2007 of nearly 31 million litres, still bottled water is now more popular than all the carbonates categories except cola carbonates. Whilst plain water accounted for almost the entirety of the growth, manufacturers are placing new emphasis on flavoured and functional still bottled water.
The strong get even stronger
Three leading Australian soft drinks manufacturers, Coca-Cola Amatil Ltd, Frucor Beverages Ltd and Cadbury Schweppes Australia Ltd have all turned to expansion into new sectors as a means of driving growth and overall volume share of soft drinks. Coca-Cola Amatil Ltd has shown determination to build a position of strength in both fruit/vegetable juice and energy drinks, and is now at the forefront of developments within flavoured and functional bottled water.
Supermarkets/hypermarkets gain share despite growth in convenience store popularity
Soft drinks growth in non-traditional categories such as energy drinks, sports drinks, RTD tea and still bottled water have been biased towards distribution channels other than supermarkets/hypermarkets. The strong growth in convenience stores over the past decade has been at the forefront of this. However, through a combination of factors, not least of which is consumers having moved from product experimentation to product adoption, supermarkets/hypermarkets are gaining distribution share of these soft drinks categories. Multi-packs, larger pack sizes and more attractive pricing are key to this trend.
Diversity is the future of soft drinks
With major structural changes having already taken place across the soft drinks market, the forecast period will see a continuation of this trend. The three traditional products, carbonates, fruit/vegetable juice and concentrates will decline to under a 75% volume share, as consumers increasingly look for alternatives to provide refreshment, added functionality and fewer concerns about ingredient content.
Table of contents
SOFT DRINKS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The changing face of soft drinks in the review period
Bottled water rockets to new heights
The strong get even stronger
Supermarkets/hypermarkets gain share despite growth in convenience store popularity
Diversity is the future of soft drinks
KEY TRENDS AND DEVELOPMENTS
Hydration emerges as major issue
Stronger push to attract children to carbonates alternatives
Childhood obesity remains a major concern
Soft drinks sales begin to move back to supermarket/hypermarket shelves
On-trade sales impacted by RTD spirits and foodservice desire to change image
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
BICKFORD'S AUSTRALIA PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bickford’s Australia Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bickford’s Australia Pty Ltd: Competitive Position 2007
GEORGE SAXBY BEVERAGES PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 George Saxby Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GOLDEN CIRCLE LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Golden Circle Ltd: Key Facts
Summary 6 Golden Circle Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Golden Circle Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Golden Circle Ltd: Competitive Position 2007
NATIONAL FOODS LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 National Foods Ltd: Key Facts
Summary 10 National Foods Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 National Foods Ltd: Competitive Position 2007
PURE & NATURAL BEVERAGES PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Pure & Natural Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Pure & Natural Beverages Pty Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Pure & Natural Beverages Pty Ltd: Competitive Position 2007
CARBONATES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 37 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 44 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 45 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 46 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 47 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 48 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
Table 52 Low Calorie Carbonates by Subsector 2003-2007
FRUIT/VEGETABLE JUICE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 57 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 58 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 59 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 60 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 61 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 62 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 65 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 66 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 69 Sales of Bottled Water to Institutional Channel 2001-2006
SECTOR DATA
Table 70 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 71 Off-trade Sales of Bottled Water: Value 2002-2007
Table 72 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 73 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 74 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 75 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 76 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 78 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 79 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 80 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 83 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 84 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 86 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 87 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 88 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Table 94 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 95 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 97 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 99 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 100 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 101 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 106 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 107 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 119 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 120 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 121 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 122 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 123 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 124 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 125 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 126 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 127 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 128 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
ASIAN SPECIALITY DRINKS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS