Soft Drinks in Australia
Euromonitor International's Soft Drinks in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 146 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks market gets a make-over
Carbonates remained the dominant sector within soft drinks throughout the review period. However, its steady gradual decline in share is leading inexorably to carbonates seeing its market share fall considerably from the start of the review period. Carbonates’ decline is being absorbed by a number of other sectors including bottled water which doubled its share over the course of the review period. This new make-over is influenced by consumers’ increasing health consciousness, which led to some consumers cutting down their intake of carbonates which are usually high in sugar content and are thus perceived to be unhealthy.
New products re-invigorate bottled water
Bottled water has been a strong growth sector throughout the review period. In 2009, the sector was further invigorated with new product launches which extrapolate the functionality concept in bottled water. This includes Glacéau by Coca-Cola Amatil Ltd, Smart Water by Cadbury Schweppes Pty Ltd and Play by Pure & Natural Beverages Pty Ltd.
More ownership changes imminent
Change of ownership has occurred with some regularity during the review period. In 2008 it was confirmed that further changes are afoot, with Frucor Beverages (Australia) Pty Ltd being purchased by Suntory Limited. Cadbury Schweppes Pty Ltd is reported to be undertaking a major review of operations which some analysts believe will result in the divestment of its Schweppes beverages operation. Golden Circle Ltd is in the midst of a take-over offer by HJ Heinz Company Ltd.
Multipack sales through grocery channel impacts market value
Newer soft drinks categories including energy drinks, functional water and RTD tea are increasingly gaining strength through grocery retailers. This is impacting on unit pricing in terms of lower prices and growth of multipack formats and larger pack sizes.
Increased diversity the keynote into the future
The wellness trend is the driving force behind Australian consumers’ heightened awareness of what they eat and drink. Some sectors of the soft drinks market have come under considerable attack for their sugar content and their contribution to the obesity problem in the country. Consequently, many new products are aimed at offering a healthier choice. Fortification in one form or another is now commonplace and the distinctions in definition between the various soft drinks sectors are becoming increasingly blurred.
Table of contents
SOFT DRINKS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks market gets a make-over
New products re-invigorate bottled water
More ownership changes imminent
Multipack sales through grocery channel impacts market value
Increased diversity the keynote into the future
KEY TRENDS AND DEVELOPMENTS
“Better for you” does not work for all soft drinks
Hydration continues to be a major criterion in soft drinks purchases
Children becomes a core target market for manufacturers
Supermarkets/hypermarkets continues to rise in dominance
Childhood obesity remains a major concern in Australia
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Fountain Sales in Australia
MARKET DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
BICKFORD'S AUSTRALIA PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bickford’s Australia Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bickford’s Australia Pty Ltd: Competitive Position 2008
GEORGE SAXBY BEVERAGES PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 George Saxby Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GOLDEN CIRCLE LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Golden Circle Ltd: Key Facts
Summary 6 Golden Circle Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Golden Circle Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Golden Circle Ltd: Competitive Position 2008
NATIONAL FOODS LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 National Foods Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 National Foods Ltd: Competitive Position 2008
PURE & NATURAL BEVERAGES PTY LTD - SOFT DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pure & Natural Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Pure & Natural Beverages Pty Ltd: Competitive Position 2008
CARBONATES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 63 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 64 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 73 Sales of Bottled Water to Institutional Channel 2004-2008
Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 75 Off-trade Sales of Bottled Water: Value 2003-2008
Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 88 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 91 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 106 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 124 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013