Soft Drinks in Belarus
Euromonitor International's Soft Drinks in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 27 | Publication date: Jul 2006
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- Get insight into trends in market performance
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Executive summary
Bottled water
During the review period, bottled water continued to grow in popularity in Belarus. The main reasons for this were the affordability of locally produced products and health issues. In some regions, water is considered unsafe to drink. Consequently, those with additional disposable income prefer to consume bottled water. However, sales are mostly in urban areas, as in rural localities, people economise on water, traditionally getting their supply from wells. Carbonated water made significant in-roads into bottled water, which was once dominated by still water. People still have enough confidence in the quality of tap water to continue to cook with it. As Belarus has a relatively low GDP, the use of bottled water is still to be maximised. Mineral water, with perceived medicinal qualities, continued to take market share from locally produced water, at the expense of traditional Georgian mineral water, which was popular in Soviet times.
Carbonates
In Soviet times, carbonated soft drinks were virtually unknown. The traditional drink, Kvas (fermented rye bread drink) previously led this sector. A lemonade/lime carbonates were also available, predominately consumed by young children. During the review period, local producers displayed an understanding of the desirability and popularity of flavoured carbonates and their initially small sales grew to rival the international Coca-Cola Beverages Belarus. A large variety of soft drinks emerged on the Belarus market, competing with beer and FABs. During the review period, local water manufacturers also produced carbonates, which undercut Coca-Cola in price terms. Orange carbonates and lemonade/lime are the most popular varieties, followed by imitation cola drinks. Apple, pineapple, pear, apricot and other flavours were also available.
Fruit/vegetable juice
During the review period, fruit/vegetable juice attracted more and more consumers concerned with healthy living. Sales were most dynamic in big cities where lifestyles are increasingly hectic. Russian companies are in the majority in the Belarus market, followed by Ukrainian and domestic companies. The most popular types of fruit/vegetable juice are reconstituted 100% juice and nectars (25-99% juice).
Other types of soft drinks
In the last two years of the review period, new lifestyle- or sports-related products appeared on the Belarusian soft drinks market. These included energy drinks and RTD tea. There is a big sales potential for energy drinks because of the numbers of athletically inclined consumers. These drinks were initially imported but local manufacturers have started producing domestic varieties, although not yet at full capacity. The price of imported energy drinks (Burn, Red Bull) is considered very expensive in Belarus. The leading manufacturer of non-alcoholic drinks in Belarus – Minski Zavod Bezalcoholnyh Natpitkov (Minsk Factory of Non-Alcoholic Drinks) – now produces ice tea and energy drinks.
Table of contents
SOFT DRINKS IN BELARUS : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. TOTAL SOFT DRINKS SALES
2.1 Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2005
Table 9 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 10 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 11 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
3. OFF-TRADE SOFT DRINKS SALES
3.1 Market Performance
Table 13 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2000-2005
Table 14 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2000-2005
Table 15 Off-trade Sales of Soft Drinks by Sector: Value 2000-2005
Table 16 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2000-2005
3.2 Competitive Environment
Table 17 Company Shares of Off-trade Soft Drinks by Value 2001-2005
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2002-2005
3.3 Leading Company Profile – Coca-Cola Beverages Belarus
3.4 Leading Company Profile – Darida PI
Summary 1 Darida PI: Operational Indicators 2004
3.5 Leading Company Profile – MZBN (Minski Zavod Bezalcoholnyh Napitkov)
Summary 2 MZBN: Operational Indicators 2004
Table 19 MZBN Production Statistics Total Volume 2000-2004
3.6 New Product Launches
Summary 3 Major New Product Launches 2004-2005
3.7 Off-Trade Distribution
Table 20 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2005
3.8 Retailer Activity and Private Label Trends
3.9 Forecast Market Performance
Table 21 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2005-2010
Table 22 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2005-2010
Table 23 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2005-2010
Table 24 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2005-2010
4. DEFINITIONS