Soft Drinks in Belarus

Euromonitor International's Soft Drinks in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 230  |  Publication date: Mar 2009
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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks continues to register strong volume and value sales growth

Soft drinks continued to perform strongly in Belarus in 2008, as consumption increased. Product quality and selection in all price categories stimulated higher levels of consumer spending. Leading local companies produced quality, inexpensive products. There has also been a marked increase in interest in upmarket, healthier products, such as fresh juice.

The government focuses on domestic production

The state has introduced a wide variety of measures to decrease imports and increase local production. The majority of soft drinks in Belarus are local products. However, fruit/vegetable juice did not fit this picture until recently. The majority of fruit/vegetable juice was previously imported into the country. The government was active in changing this situation. Several canned food plants received subsidies to install juice production equipment. Several new juice plants opened, such Staraja Krepost in Bobrujsk, which is capable of supplying 80% of domestic demand. The import taxes on raw materials were reduced to encourage local producers to begin juice production.

The competition remains fierce

The leading players compete fiercely for existing customers. Brands compete not only against each other but also against other types of beverages including coffee, milk, tea, and tap water. Manufacturers are strengthening their core businesses by extending their flavour and packaging ranges. Domestic companies are also expanding their portfolios by developing good quality, economy soft drinks aimed at consumers who may be unable to afford well-known international brands.

Supermarkets gains bargaining power

Kiosks and pavilions in open markets still play a big role in the distribution of soft drinks. However, these retailers are losing popularity and shares due to the rise of supermarkets. Supermarkets grew rapidly and gained popularity in the capital city Minsk and other big cities. The constant increase in supermarkets’ strength in Minsk reduced the bargaining power of soft drink companies in this most profitable channel. However, the supermarkets are not common outside of the bigger cities, where other channels such as kiosks, open markets and small grocery retailers tend to dominate.

New opportunities and challenges lie ahead

The expected sluggish performance of the economy is likely to restrict sales of soft drinks over the forecast period. Sweet-tasting drinks still enjoy strong demand from consumers, but many people will be cutting back on consumption in 2009 or choosing less expensive soft drinks to save money. Some consumers may simply switch to tap water and homemade drinks. Overall, changing consumer demands and preferences will require manufacturers to find new ways of retaining existing customers and attracting new ones. One of the key trends is the shift towards health-oriented, wellness soft drinks. In an increasingly competitive environment, companies will need to offer high-quality products, efficient distribution networks, ensure product safety, and keep prices low, while remaining alert to opportunities to exploit new consumer groups by launching new products.

Table of contents

SOFT DRINKS IN BELARUS : MARKET INSIGHT

EXECUTIVE SUMMARY

Soft drinks continues to register strong volume and value sales growth

The government focuses on domestic production

The competition remains fierce

Supermarkets gains bargaining power

New opportunities and challenges lie ahead

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2008

Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

FOUNTAIN SALES

Trends

DEFINITIONS

Summary 1 Research Sources

CARBONATES IN BELARUS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 36 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 37 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 38 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 39 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 40 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 41 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 42 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 43 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 44 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 45 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 46 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 47 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 48 Low Calorie Carbonates by Subsector

Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN BELARUS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 57 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 58 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

BOTTLED WATER IN BELARUS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR APPENDIX

Table 65 Sales of Bottled Water to Institutional Channel 2003-2008

Sector Data

Table 66 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 67 Off-trade Sales of Bottled Water: Value 2003-2008

Table 68 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 69 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 70 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 71 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 72 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 73 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 74 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 75 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 76 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 77 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN BELARUS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 78 Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2008

Table 79 Off-trade Sales of Functional Drinks by Subsector: Value 2007-2008

Table 80 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2008

Table 82 Company Shares of Functional Drinks by Off-trade Value 2007-2008

Table 83 Brand Shares of Functional Drinks by Off-trade Value 2007-2008

Table 84 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 85 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 86 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 87 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

CONCENTRATES IN BELARUS

Concentrates

Headlines

Trends

Competitive Landscape

Prospects

SECTOR appendix

Table 88 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Sector Data

Table 89 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 90 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 91 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 92 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 93 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 94 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN BELARUS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 95 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 96 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 97 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 98 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 99 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 100 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 101 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 102 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 103 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 104 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 105 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 106 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN BELARUS

Headlines

sector data

Table 107 Off-trade Sales of RTD Coffee: Volume 2008

Table 108 Off-trade Sales of RTD Coffee: Value 2008

DARIDA PCHUP

Strategic Direction

Key Facts

Summary 2 Darida PChUP: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Darida PChUP: Competitive Position 2007

MZBN (MINSKY ZAVOD BEZALCOHOLNYH NAPITKOV)

Strategic Direction

Key Facts

Summary 4 MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Key Facts

Summary 5 MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Operational Indicators

Company Background

Production

Summary 6 MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Production Statistics 2001-2006

Competitive Positioning

Summary 7 MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Competitive Position 2007

SOFT DRINKS IN BELARUS

EXECUTIVE SUMMARY

Soft drinks continues to register strong volume and value sales growth

The government focuses on domestic production

The competition remains fierce

Supermarkets gains bargaining power

New opportunities and challenges lie ahead

MARKET DATA

Table 109 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 110 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 111 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 112 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 113 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 114 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 115 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 116 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 117 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 118 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 119 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 120 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 121 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 122 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 123 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 124 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 125 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 126 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Table 127 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 128 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 129 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 130 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 131 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 132 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 133 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 134 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 135 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

APPENDIX

Table 136 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2008

Table 137 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2008

Table 138 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 139 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 140 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 141 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 143 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

FOUNTAIN SALES

Trends

DEFINITIONS

Summary 8 Summary - Research Sources

LOCAL COMPANY PROFILES - BELARUS

DARIDA PCHUP - SOFT DRINKS - BELARUS

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Summary - Darida PChUP: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Summary - Darida PChUP: Competitive Position 2007

MZBN (MINSKY ZAVOD BEZALCOHOLNYH NAPITKOV) - SOFT DRINKS - BELARUS

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Summary - MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Key Facts

Summary 12 Summary - MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 Summary - MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Production Statistics 2001-2006

COMPETITIVE POSITIONING

Summary 14 Summary - MZBN (Minsky Zavod Bezalcoholnyh Napitkov): Competitive Position 2007

CARBONATES IN BELARUS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 144 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008

Table 145 Off-trade Sales of Carbonates by Subsector: Value 2003-2008

Table 146 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008

Table 147 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008

Table 148 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008

Table 149 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008

Table 150 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008

Table 151 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008

Table 152 Company Shares of Carbonates by Off-trade Volume 2004-2008

Table 153 Brand Shares of Carbonates by Off-trade Volume 2005-2008

Table 154 Company Shares of Carbonates by Off-trade Value 2004-2008

Table 155 Brand Shares of Carbonates by Off-trade Value 2005-2008

Table 156 Low Calorie Carbonates by Subsector

Table 157 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013

Table 158 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013

Table 159 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013

Table 160 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013

FRUIT/VEGETABLE JUICE IN BELARUS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 161 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013

Table 162 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013

Table 163 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013

Table 164 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013

Table 165 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008

Table 166 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008

Table 167 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008

Table 168 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008

Table 169 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008

Table 170 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008

Table 171 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008

Table 172 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008

BOTTLED WATER IN BELARUS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Institutional Bottled Water Sales

Table 173 Sales of Bottled Water to Institutional Channel 2003-2008

SECTOR DATA

Table 174 Off-trade Sales of Bottled Water: Volume 2003-2008

Table 175 Off-trade Sales of Bottled Water: Value 2003-2008

Table 176 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008

Table 177 Off-trade Sales of Bottled Water: % Value Growth 2003-2008

Table 178 Company Shares of Bottled Water by Off-trade Volume 2004-2008

Table 179 Brand Shares of Bottled Water by Off-trade Volume 2005-2008

Table 180 Company Shares of Bottled Water by Off-trade Value 2004-2008

Table 181 Brand Shares of Bottled Water by Off-trade Value 2005-2008

Table 182 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013

Table 183 Forecast Off-trade Sales of Bottled Water: Value 2008-2013

Table 184 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013

Table 185 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013

FUNCTIONAL DRINKS IN BELARUS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 186 Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2008

Table 187 Off-trade Sales of Functional Drinks by Subsector: Value 2007-2008

Table 188 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2008

Table 189 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2008

Table 190 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 191 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

Table 192 Company Shares of Functional Drinks by Off-trade Value 2007-2008

Table 193 Brand Shares of Functional Drinks by Off-trade Value 2007-2008

Table 194 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 195 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

CONCENTRATES IN BELARUS

CONCENTRATES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR APPENDIX

Concentrates Conversions

Table 196 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

SECTOR DATA

Table 197 Off-trade Sales of Concentrates by Subsector: Value 2003-2008

Table 198 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008

Table 199 Company Shares of Concentrates by Off-trade Value 2004-2008

Table 200 Brand Shares of Concentrates by Off-trade Value 2005-2008

Table 201 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013

Table 202 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013

RTD TEA IN BELARUS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 203 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008

Table 204 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008

Table 205 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008

Table 206 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008

Table 207 Company Shares of RTD Tea by Off-trade Volume 2004-2008

Table 208 Brand Shares of RTD Tea by Off-trade Volume 2005-2008

Table 209 Company Shares of RTD Tea by Off-trade Value 2004-2008

Table 210 Brand Shares of RTD Tea by Off-trade Value 2005-2008

Table 211 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013

Table 212 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013

Table 213 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013

Table 214 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013

RTD COFFEE IN BELARUS

HEADLINES

SECTOR DATA

Table 215 Off-trade Sales of RTD Coffee: Volume 2008

Table 216 Off-trade Sales of RTD Coffee: Value 2008