Soft Drinks in Bosnia-Herzegovina
Euromonitor International's Soft Drinks in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 121 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Growing disposable income is the strongest and most stable market factor
Volume and value growth of soft drinks in Bosnia-Herzegovina was driven by growing disposable income during the review period. The 1992-1995 war disrupted a favourable consumption pattern, setting Bosnians’ quality of life back decades. Industry experts claim that consumption of soft drinks will not regain pre-war levels until at least 2017. Nevertheless, substantial recovery has been made. Initially, consumption grew mainly thanks to many humanitarian foreign donations. In 2001, the Bosnian economy started to show signs of recovery and consumption switched to growth based on internal sources, ie growing disposable income. Although many new trends have started to dictate soft drinks in Bosnia-Herzegovina (health and wellness, innovation, expansion of supermarkets/hypermarkets, etc), growing disposable income is still the strongest and most stable factor influencing volume and value growth rates.
Hot weather drives volume and value sales
Unusually hot weather in 2007 supported strong volume growth of soft drinks. The hot summer brought many problems to the people of Bosnia-Herzegovina, including tap water shortages, wild fires near large urban centres and health problems. Although all soft drinks benefited from this extremely hot weather, bottled water, powder concentrates and RTD tea profited the most. Other trends, such as growing disposable income, health and wellness and innovation strengthened in 2007, but none came close to having the same impact as the hot weather.
Nationality dictates consumption patterns
Distribution capability is the most important factor determining the face of the competitive landscape in Bosnia-Herzegovina. It is almost a rule across all fast-moving consumer goods markets in Bosnia-Herzegovina that the producer able to ensure availability of its products throughout every part of the country requires little else to become the leader. A good example is Coca-Cola HBC Bosnia-Herzegovina doo’s bottled water brand Olimpia. Although not having a good image among consumers and being more expensive than most other brands, Olimpia still managed to lead off-trade value sales of bottled water in 2007. Most soft drinks products in Bosnia-Herzegovina are distributed locally or regionally, with only a few claiming national distribution. The reason for this situation is intense national pride (patriotism or nationalism), which dictates the behaviour of three large ethnic groups in Bosnia-Herzegovina. Serbs prefer Serbian brands, Croats prefer Croatian brands and Bosnians prefer their own brands. Although the growing influence of supermarkets/hypermarkets on distribution patterns is likely to change this, nationality still dictated consumption patterns in 2007.
Suppliers prefer large retail chains over other distribution channels
Strong growth of supermarkets/hypermarkets continued in 2007. Once centralised in major cities, large retail networks are spreading throughout Bosnia-Herzegovina. Local players, including Tropic (recently acquired by the Serbian retail chain Delta), Fis and VF komerc (recently acquired by the Croatian retailer Konzum), and regional players such as Merkator and Interex are continuing to expand their networks. The increasing volume share of supermarkets/hypermarkets in soft drinks is also changing local distribution patterns. Many producers are choosing to avoid previously dominant local distributors, and sell their products directly to large retailers. Suppliers state that they prefer to cooperate with large retail chains, as these guarantee them greater security in honouring payment agreements, as well as the possibility of more effective in-store promotion.
Health and wellness trend set to change market appearance
Over the forecast period, the previously established trends are expected to continue. The health and wellness trend is likely to gain more strength as growing disposable income produces a stronger target group of health-aware consumers. Health and wellness is expected fully to change the appearance of soft drinks in Bosnia-Herzegovina, leading to substitution of regular carbonates with low-calorie carbonates, growing consumption of fruit/vegetable juice, functional drinks, RTD tea and still bottled water, and declining consumption of liquid concentrates and carbonated bottled water.
Table of contents
SOFT DRINKS IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing disposable income is the strongest and most stable market factor
Hot weather drives volume and value sales
Nationality dictates consumption patterns
Suppliers prefer large retail chains over other distribution channels
Health and wellness trend set to change market appearance
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
FRUCTAL DD
Strategic Direction
Key Facts
Summary 1 Fructal dd: Key Facts
Company Background
Production
Summary 2 Fructal dd: Production Statistics 2006
Competitive Positioning
Summary 3 Fructal dd: Competitive Position 2007
VITINKA AD
Strategic Direction
Key Facts
Summary 4 Vitinka ad: Key Facts
Summary 5 Vitinka ad: Operational Indicators
Company Background
Production
Summary 6 Vitinka ad: Production Statistics 2007
Competitive Positioning
Summary 7 Vitinka ad: Competitive Position 2007
CARBONATES IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 30 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 31 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 32 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 33 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 34 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 35 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 36 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 37 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 38 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 39 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 40 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 41 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 42 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 43 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 48 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 49 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 50 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 51 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 52 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 57 Off-trade Sales of Bottled Water: Value 2002-2007
Table 58 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 59 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 60 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 61 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 62 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 63 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 64 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 65 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 66 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 67 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Table 68 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 69 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 70 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 71 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 72 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 73 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 74 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 75 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 76 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 77 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 78 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 79 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Summary 8 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 80 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 81 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 82 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 83 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 84 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 85 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 86 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 87 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 88 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 89 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN BOSNIA-HERZEGOVINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 90 Flavours/types of RTD tea % off-trade volume 2005-2007
Table 91 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 92 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 93 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 94 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 95 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 96 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 97 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 98 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 99 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 100 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 101 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 102 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
APPENDIX
Table 103 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 104 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 105 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 106 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 107 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 108 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 109 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 110 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 9 Research Sources