Soft Drinks in Brazil
Euromonitor International's Soft Drinks in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 154 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Combination of warm weather and extra cash stimulates growth
Soft drink manufacturers had a pleasant surprise when 2006 turned out to be a warmer than average year with the World Cup to stimulate consumption. An increase in the minimum wage also provided a boost in consumer spending power, which further contributed to growth. Multinationals saw profits rise as consumers quenched their thirsts in on-trade establishments, with an increasing number of consuming soft drinks on an impulse basis.
Flavours entice consumers
From the renewal of flavoured water, to juice and carbonate mixes, consumers were offered a huge variety of flavours in 2006, which served to stimulate growth. Manufacturers innovated by offering local fruits such as graviola, cajá and açaí in concentrates, watermelon, pear and mixed flavours in fruit/vegetable juices, tangerine and mandarin in carbonates, as well as various flavoured waters and green RTD tea. Tangerine proved particularly popular throughout the year, as well as having a strong presence in on-trade fresh juice sales.
Competition heats up, resulting in lower unit prices
With the entrance of various local competitors in the juice environment, prices decreased and competition increased. In carbonates the beer battle between Coca-Cola Femsa and AmBev carried over to carbonates, resulting in falling prices as the summer arrived. In juices, Coca-Cola Indústrias implemented a massive campaign to strengthen its Minute Maid Mais brand, as Sucos Del Valle returned to media advertising, and smaller national companies expanded their fruit/vegetable juice portfolios. Unit price decreased slightly across the soft drinks board as a result of stronger competition throughout the market.
Health and wellness trend has notable effect
All major players launched tea variations, such as green tea during 2005 and 2006. The health benefits of green tea were rapidly accepted by Brazilian consumers and the variations brought renewed growth to both new and established products. Elsewhere in the soft drinks environment products with a fruit base proved increasingly popular, such as fruit-based carbonates, which saw notable growth over more traditional offerings. This trend also boosted the performance of low-calorie products.
Interest in functional products
In the struggle for higher margins and value, manufacturers are also turning towards functional products. There has recently been an increase in demand for beverages with added vitamins, made with healthy fruit content and an overall focus on the healthy functional side of beverages. Not withstanding the difficulty in labelling a product "functional" in Brazil, introduction of products that help burn calories, lower cholesterol and aid in digestion within the next year are expected to prove increasingly popular in coming years.
Health trend to remain in evidence over forecast period
The increased consumer interest in healthy products seen in 2006 is expected to continue in coming years. As a result, bottled water – the healthiest soft drink of all – is expected to see the most dynamic performance in both volume and value terms. Fruit/vegetable juice products are also expected demonstrate a strong performance due to their inherent healthy properties. Functional drinks are also predicted to see a strong performance, proving particularly popular among busy urban consumers seeking an on-the-go boost, for example. In contrast, products such as traditional cola carbonates are expected to lose share. Manufacturers will invest in increasing levels of advertising and promotion, promoting their products to specific consumer segments. The introduction of new flavours and fruit bases will continue to attract consumers and underpin overall growth.
Table of contents
SOFT DRINKS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Combination of warm weather and extra cash stimulates growth
Flavours entice consumers
Competition heats up, resulting in lower unit prices
Health and wellness trend has notable effect
Interest in functional products
Health trend to remain in evidence over forecast period
KEY TRENDS AND DEVELOPMENTS
Prices fall as various "wars" expected
Cooling off
The attractive north
Increased buying power
Consumers turning towards convenience and small retail
Focus on women to gain share
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 21 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 24 Penetration of Private Label by Sector by Value 2002-2006
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Institutional Bottled Water Sales
Table 44 Sales of Bottled Water to Institutional Channels 2001-2006
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
AMACOCO ÁGUA DE CôCO DA AMAZôNIA LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amacoco Água de Coco da Amazônia: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Amacoco Água de Coco da Amazônia: Production Statistics 2006
COMPETITIVE POSITIONING
AMBEV - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 AmBev – Cia de Bebidas das Américas: Key Facts
Summary 5 AmBev – Cia de Bebidas das Américas: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 6 AMBEV – Cia de Bebidas das Américas: Production Statistics 2006a
COMPETITIVE POSITIONING
COCA-COLA INDúSTRIAS LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Coca-Cola Indústrias Ltda: Key Facts
Summary 8 Coca-Cola Indústrias Ltda: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 9 Coca-Cola Indústrias Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
EMPRESA DE ÁGUAS OURO FINO LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Empresas de Água Ouro Fino: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Empresas de Água Ouro Fino: Production Statistics 2006
COMPETITIVE POSITIONING
INDAIá BRASIL ÁGUAS MINERAIS LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Indaiá Brasil Águas Minerais: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Indaiá Brasil Águas Minerais: Production Statistics 2006
COMPETITIVE POSITIONING
JANDAIA AGRO-INDúSTRIA LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Industrial e Comercial Jandaia: Key Facts
Summary 15 Industrial e Comercial Jandaia: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION
Summary 16 Industrial e Comercial Jandaia: Production Statistics 2006
COMPETITIVE POSITIONING
PRIMO SCHINCARIOL INDúSTRIAS DE CERVEJAS E REFRIGERANTES LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Key Facts
Summary 18 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 19 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Production Statistics 2006
COMPETITIVE POSITIONING
SUCOS DEL VALLE DO BRASIL LTDA - SOFT DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sucos del Valle do Brasil: Key Facts
Summary 21 Sucos del Valle do Brasil: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 22 Sucos del Valle do Brasil: Production Statistics 2005
COMPETITIVE POSITIONING
CARBONATES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 49 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 50 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 51 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 52 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 53 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2006
Table 54 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2006
Table 55 Low Calorie Carbonates % Share by Subsector 2002-2006
Table 56 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 57 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 58 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 59 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 61 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 63 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 67 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 68 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 69 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 70 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 71 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 72 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 73 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 74 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 75 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 81 Off-trade Sales of Bottled Water: Value 2001-2006
Table 82 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 83 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 84 Leading Flavours for Flavoured Bottled Water: %Volume Breakdown 2003-2006
Table 85 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 86 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 87 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 88 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 89 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 90 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 91 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 92 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 93 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 94 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 95 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 96 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 97 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
Table 98 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2006
Table 99 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 100 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 101 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 102 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 108 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 109 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 110 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 111 Leading Flavours for Liquid Concentrates: %Volume Breakdown 2003-2006
Table 112 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2006
Table 113 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 114 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 115 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 116 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 117 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 118 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 119 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 120 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 121 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 122 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 123 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2006
Table 124 Flavours/types of RTD Tea % Off-trade Volume 2005-2006
Table 125 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 126 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 127 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 128 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN BRAZIL
HEADLINES
TRENDS