Soft Drinks in Bulgaria
Euromonitor International's Soft Drinks in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 308 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Excellent growth levels seen for soft drinks, with mixed performance within the category
In 2008 soft drinks maintained the strong volume growth that characterised the review period. The 2008 volume development was only marginally lower than the review period’s CAGR. The constant value increase in 2008 was also strong and comparable to what was recorded during the previous five years. However, within soft drinks not all categories preformed equally well: whilst the most mature sector of carbonates demonstrated the lowest volume growth, bottled water compensated for it. Fruit/vegetable juice, functional drinks and RTD tea also performed extremely well, whilst concentrates continued to slip into decline as a result of liquid concentrates’ declining popularity. In 2008 RTD coffee finally emerged out of obscurity as a result of Nestlé Bulgaria AD’s decision to diversify in soft drinks.
Healthy and modern products continue to win loyal consumer base
The market developed as a result of greater demand for calorie free, healthy and modern products. Whilst Bulgarian soft drinks market is not yet strongly oriented towards the functional and value-added features of products, these trends are now stepping into the market. Leading brand owners within bottled water, fruit/vegetable juice, functional drinks and RTD tea are responsible for the increasing popularity of those concepts. Advertising for brands such as Bankia, Devin, Cappy, Nestea, Florina, Red Bull and Nescafé Xpress, to name a few, were not only to their advantage but also encouraged development of the market for modern and value-added products overall.
Concentration strengthens positions of multinational companies
Both multinational and local companies occupy the leading 10 positions. Unsurprisingly Coca-Cola HBC AD commands the largest value share of soft drinks. The acquisition of Devin AD and Bottling Co Mineral Water Bankia Ltd earlier in the review period contributed to the expansion of the multinationals in Bulgaria. There have also been company exits within the industry, mostly involving local companies with regional distribution, the number of which was more than halved since the beginning of the review period.
Volume sales dominated by off-trade, on-trade generates value
Most soft drinks are consumed at home. In 2008 the off-trade channel accounted for nearly 72% of volume sales. On the other hand, the off-trade channel generated only 44% of the market value. The only exception within this split is energy drinks, which finds its most loyal consumers in on-trade outlets. The good value generation potential of the on-trade channel is targeted by brand owners who have developed separate packaging and branded items to suit that channel’s needs.
Slower volume growth expected in forecast period, but constant value will be higher
Volume growth of soft drinks is expected to slow down in the forecast period. The main segments, which were responsible for the excellent results in the review period – bottled water, fruit/vegetable juice, RTD tea and functional drinks – are expected to continue to develop, albeit at a slower pace. Constant value growth of both the on- and off-trade channels, however, is expected to be slightly higher. As bottled water, fruit/vegetable juice, RTD tea and functional drinks penetrate the market, the slower volume growth opportunities will prompt brand owners to be more focused on launching innovative products and actively promoting their brands.
Table of contents
SOFT DRINKS IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Excellent growth levels seen for soft drinks, with mixed performance within the category
Healthy and modern products continue to win loyal consumer base
Concentration strengthens positions of multinational companies
Volume sales dominated by off-trade, on-trade generates value
Slower volume growth expected in forecast period, but constant value will be higher
KEY TRENDS AND DEVELOPMENTS
Soft drinks production to become more concentrated
Soft drinks companies continue to be attractive to investors
Producers differentiate their on- and off-trade lines
Packaging trends
Modern retail trade takes share from traditional channels
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
SOFT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Excellent growth levels seen for soft drinks, with mixed performance within the category
Healthy and modern products continue to win loyal consumer base
Concentration strengthens positions of multinational companies
Volume sales dominated by off-trade, on-trade generates value
Slower volume growth expected in forecast period, but constant value will be higher
KEY TRENDS AND DEVELOPMENTS
Soft drinks production to become more concentrated
Soft drinks companies continue to be attractive to investors
Producers differentiate their on- and off-trade lines
Packaging trends
Modern retail trade takes share from traditional channels
MARKET DATA
Table 40 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 41 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 42 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 43 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 44 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 45 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 46 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 47 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 48 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 49 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 50 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 51 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 52 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 53 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 54 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 55 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 56 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 57 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 58 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 59 Penetration of Private Label by Sector by Value 2003-2008
Table 60 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 61 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 62 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 63 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 64 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 65 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 66 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 67 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 68 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
SECTOR DATA
Table 69 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 70 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 71 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 72 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 73 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 74 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 75 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 76 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
BOVIS AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Lines Holding: Key Facts
Summary 4 Lines Holding: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Lines Holding: Competitive Position 2008
BOVIS AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Lines Holding: Key Facts
Summary 7 Lines Holding: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Lines Holding: Competitive Position 2008
DEVIN AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Devin AD: Key Facts
Summary 10 Devin AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Devin AD: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Devin AD: Competitive Position 2008
DEVIN AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Devin AD: Key Facts
Summary 14 Devin AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Devin AD: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Devin AD: Competitive Position 2008
FLORINA BULGARIA AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Florina Bulgaria AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Florina Bulgaria AD: Competitive Position 2008
FLORINA BULGARIA AD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Florina Bulgaria AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Florina Bulgaria AD: Competitive Position 2008
NOVA TRADE OOD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Nova Trade OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Nova Trade OOD: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Nova Trade OOD: Competitive Position 2008
NOVA TRADE OOD - SOFT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Nova Trade OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 25 Nova Trade OOD: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 26 Nova Trade OOD: Competitive Position 2008
CARBONATES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Low Calorie Carbonates by Subsector
Table 80 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 81 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 82 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 83 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 84 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 85 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 86 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 87 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 88 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 89 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 90 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 91 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 92 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 93 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 94 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 95 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
CARBONATES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Low Calorie Carbonates by Subsector
Table 97 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 98 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 99 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 100 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 101 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 102 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 103 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 104 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 105 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 106 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 107 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 108 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 109 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 110 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 111 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 112 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 113 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 114 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 115 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 116 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 117 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 118 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 119 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 120 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2008
Table 121 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 122 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 123 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 124 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 125 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 126 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 127 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 128 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 129 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 130 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 132 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 133 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 134 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 135 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 136 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 137 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2008
Table 138 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 139 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 140 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 141 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 142 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 143 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 144 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 145 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 146 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 147 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 148 Sales of Bottled Water to Institutional Channel 2003-2008
Table 149 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 150 Off-trade Sales of Bottled Water: Value 2003-2008
Table 151 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 152 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 153 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 154 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 155 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 156 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 157 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 158 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 159 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 160 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
BOTTLED WATER IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 161 Table Sales of Bottled Water to Institutional Channel 2003-2008
Table 162 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 163 Off-trade Sales of Bottled Water: Value 2003-2008
Table 164 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 165 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 166 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 167 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 168 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 169 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 170 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 171 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 172 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 173 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 174 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 175 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 176 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 177 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 178 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 179 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 180 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 181 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 182 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 183 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 184 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 185 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 186 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 187 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 188 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 189 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 190 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
Table 191 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 192 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 193 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 194 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 195 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 196 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 197 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 198 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 199 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 200 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 201 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 202 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 203 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 204 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 205 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 206 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 207 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 208 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 209 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 210 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 211 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 212 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 213 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 214 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 215 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 216 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 217 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 218 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 219 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 220 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
Table 221 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 222 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
CONCENTRATES IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 223 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 224 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 225 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 226 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 227 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 228 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 229 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 230 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 231 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 232 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 233 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 234 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 235 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 236 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 237 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 238 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 239 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 240 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 241 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 242 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 243 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 244 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 245 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD TEA IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 246 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 247 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 248 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 249 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 250 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 251 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 252 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 253 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 254 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 255 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 256 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 257 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 258 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 259 Off-trade Sales of RTD Coffee: Volume 2004-2008
Table 260 Off-trade Sales of RTD Coffee: Value 2004-2008
Table 261 Off-trade Sales of RTD Coffee: % Volume Growth 2004-2008
Table 262 Off-trade Sales of RTD Coffee: % Value Growth 2004-2008
Table 263 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 264 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 265 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 266 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 267 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 268 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 269 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 270 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013
RTD COFFEE IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 271 Off-trade Sales of RTD Coffee: Volume 2004-2008
Table 272 Off-trade Sales of RTD Coffee: Value 2004-2008
Table 273 Off-trade Sales of RTD Coffee: % Volume Growth 2004-2008
Table 274 Off-trade Sales of RTD Coffee: % Value Growth 2004-2008
Table 275 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 276 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 277 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 278 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 279 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 280 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 281 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 282 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013