Soft Drinks in Cameroon
Euromonitor International's Soft Drinks in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 83 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
2007 is a good year overall, largely driven by bottled water
In 2007, the performance of soft drinks was boosted by dynamic sales of bottled water. Even though staying far behind in growth terms, carbonates continued to drive both volume and value sales, benefiting from a good year. Fruit/vegetable juice also performed well, thanks to increasing health awareness amongst Cameroonians. The overall growth in the review period was, however, negatively impacted by the implementation of excise duty in 2006, extending to carbonates, fruit/vegetable juice and bottled water.
Three major factors contribute to growth
A slight improvement of economic conditions, strong advertising campaigns and increased health awareness amongst Cameroonians were the driving forces behind the good results in 2007. In addition, the intense rainy season, which usually tends to reduce sales of soft drinks, had a relatively weak influence.
SABC is the unshakeable leader in carbonates and bottled water
Société Anonyme des Brasseries du Cameroun (SABC) and it subsidiaries continued to dominate bottled water and carbonates in 2007, thanks to strong establishment across the country and hence very good brand recognition. In the highly segmented category of fruit/vegetable juice, Société de Fabrication des Vins du Cameroun (SOFAVINC) managed to maintain its leading position amongst local players, thanks to its efficient promotional campaigns and a low price policy.
Off-trade is still the most popular distribution channel
Off-trade remained the main channel through which Cameroonians buy their soft drinks, although the expected economic upturn might favour on-trade sales over the forecast period. Indeed, if the economic situation improves, increasing numbers of Cameroonians may patronise restaurants and bars thanks to a rise in their purchasing power. Moreover, the number of fast food outlets, which offer lower priced drinks, should increase.
Promising outlook for healthy soft drinks
All players expect a boom in the soft drinks market, thanks to higher consumer spending due to debt relief granted by the World Bank and the International Monetary Fund, which has for the moment only led to a slight improvement of the economic climate. If the government manages to seize this opportunity to modernise the country, the business environment should be much more favourable. Cameroonians should see a positive impact on their lives, and hence move towards western consumption habits, which should benefit sales of soft drinks.
Low calorie carbonates and fruit/vegetable juice should increasingly benefit from the fast growing awareness of health related issues amongst Cameroonians, who will continue to adapt their drinking habits.
Table of contents
SOFT DRINKS IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 is a good year overall, largely driven by bottled water
Three major factors contribute to growth
SABC is the unshakeable leader in carbonates and bottled water
Off-trade is still the most popular distribution channel
Promising outlook for healthy soft drinks
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
CARBONATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Low Calorie Carbonates by Subsector
Table 37 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 38 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 39 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 41 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 42 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 45 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 46 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 47 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 49 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 53 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 54 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 57 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 58 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 59 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 60 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 61 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 62 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 63 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 64 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Sector Data
Table 65 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 66 Off-trade Sales of Bottled Water: Value 2002-2007
Table 67 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 68 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 69 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 70 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 71 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 72 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 73 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 74 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 75 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 76 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS
CONCENTRATES
RTD TEA
RTD COFFEE
SOCIÉTÉ ANONYME DES BRASSERIES DU CAMEROUN (SABC)
Strategic Direction
Key Facts
Summary 2 Société Anonyme des Brasseries du Cameroun (SABC): Key Facts
Summary 3 Société Anonyme des Brasseries du Cameroun (SABC): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Société Anonyme des Brasseries du Cameroun (SABC): Competitive Position 2007
UNION CAMEROUNAISE DE BRASSERIES
Strategic Direction
Key Facts
Summary 5 Union Camerounaise de Brasseries: Key Facts
Summary 6 Union Camerounaise de Brasseries: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Union Camerounaise de Brasseries: Competitive Position 2007