Soft Drinks in Canada
Euromonitor International's Soft Drinks in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 142 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Bottled Water's Growth Drives Per Capita Consumption Upward
With bottled water driving volume upward, soft drinks posted another increase in per capita consumption in 2007. Consumers, concerned about health, have been increasing their consumption of bottled water throughout the review period, and this continued into 2007. Although much of the increased bottled water consumption has been due to consumers switching from other soft drink products, some of the consumption increase has been due to consumers replacing tap water with bottled water. Bottled water promises a purity that many consumers find appealing. As well, some consumers still do not trust municipal water supplies after a water mismanagement disaster in Walkerton, Ontario in 2000 led to several deaths.
Health Concerns Continue to Shift Consumption Patterns
Health remains the key issue of 2007, with carbonates bearing the brunt of these fears. Many consumers, particularly aging baby boomers, have decided to make their lives healthier, and are replacing processed carbonate products with natural products like juice, fortified products like sports and energy drinks, and lower-calorie products like bottled water. Carbonates are also growing dull for many consumers. Energy drinks, exotic fruit juice blends and premium imported waters provide a novelty and excitement that many cola carbonate products have lost after decades of popularity.
Coca-Cola and Pepsi-Cola Attempt to Take Advantage of Health Concerns With Current and New Product Offerings
Despite their slowing carbonate sales, Coca-Cola Ltd and Pepsi-Cola Canada Beverages Ltd remain the biggest producers of soft drinks in the country. Pepsi-Cola has a slight edge in terms of healthy positioning: the company sells Tropicana and Gatorade, two of the most iconic healthy products, and has a bottled water product, Aquafina and an energy drink, SoBe. Coca-Cola has been trying to catch up with Pepsi and, in recent years, has revamped its Minute Maid line in juice and introduced three energy drinks. Other major competitors include Nestlé, whose Pure Life brand is the leading bottled water brand in the country, and Cadbury Beverages Canada, a major player in carbonates.
Supermarkets and Wal-Mart Fight for Soft Drink Share
Supermarkets continue to sell the majority of soft drinks in Canada, but discounters are slowly eroding their share. Wal-Mart's success in Canada has spread to soft drinks, and with the opening of a Wal-Mart Supercentre in 2006, the company looks to extend it even further: traditional Wal-Mart outlets do not carry wide chilled beverage selections; however, the new supercentres do. To combat this, many supermarkets like Loblaws have been expanding their selections and consolidating their operations. The result has been a declining or stagnant unit price for many soft drinks products, particularly bottled water and carbonates.
An Uncertain Economic Forecast Has the Potential to Harm Bottled Water Sales
The economy remains the major influence over the future of soft drinks. Although Canada's current economic situation is good, it is unlikely that Canada will avoid a recession if the US enters one. Soft drinks are a commodity, so a prolonged downturn should not materially affect sales much. However, most of the current growth for soft drinks is from consumers premiumising their current consumption. Thus, if economic times do turn bad, consumption of several products will slow and possibly become negative.
Table of contents
SOFT DRINKS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bottled Water's Growth Drives Per Capita Consumption Upward
Health Concerns Continue to Shift Consumption Patterns
Coca-Cola and Pepsi-Cola Attempt to Take Advantage of Health Concerns With Current and New Product Offerings
Supermarkets and Wal-Mart Fight for Soft Drink Share
An Uncertain Economic Forecast Has the Potential to Harm Bottled Water Sales
KEY TRENDS AND DEVELOPMENTS
Increasingly Negative Economic Climate Is Not Currently Dragging Down Soft Drinks Sales, but Will Eventually
Obesity Concerns Continue to Plague Carbonates
Increasing Caffeine Consumption Bucks Healthy Trend
Health Becomes a Major On-trade Concern
Distribution Channels Are Evolving
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CLEARLY CANADIAN BEVERAGE CORP - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Clearly Canadian Beverage Corp: Key Facts
Summary 3 Clearly Canadian Beverage Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LASSONDE INDUSTRIES INC - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lassonde Industries Inc: Key Facts
Summary 5 Lassonde Industries Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Lassonde Industries Inc: Competitive Position 2007
POP SHOPPE, THE - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 The Pop Shoppe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SUN-RYPE PRODUCTS LTD - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sun-Rype Products Ltd: Key Facts
Summary 9 Sun-Rype Products Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Sun-Rype Products Ltd: Competitive Position 2007
CARBONATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector 2003-2007
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 72 Sales of Bottled Water to Institutional Channel 2003-2007
SECTOR DATA
Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 89 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 11 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 100 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 101 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 102 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 106 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 107 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 109 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 110 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 111 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 112 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 114 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 115 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
RTD COFFEE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Off-trade Sales of RTD Coffee: Volume 2002-2007
Table 121 Off-trade Sales of RTD Coffee: Value 2002-2007
Table 122 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
Table 123 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
Table 124 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
Table 125 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
Table 126 Company Shares of RTD Coffee by Off-trade Value 2003-2007
Table 127 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012