Soft Drinks in Canada
Euromonitor International's Soft Drinks in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 142 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Bottled water trumps fruit/vegetable juice for the title of second largest sector by volume
For the first time, bottled water sold more volume than fruit/vegetable juice in 2006. The continued rise of bottled water – still seeing volume growth in double-digit terms – has been propelled by a number of factors, including health concerns, convenience, growing availability and falling prices. Chief among these factors is health, particularly water’s low-calorie content. With carbonates taking a beating from health organisations and obesity activists, consumers are switching consumption to bottled water. Growth is also expected to continue well into the future, with current per capita bottled water consumption still far below levels enjoyed in Western Europe.
Health concerns drive growth in every sector
Aside from the tension between bottled water and carbonates, every sector is feeling the effects of a growing health-consciousness among consumers. Obesity levels in Canada are rising at levels that lag only slightly behind the US and the UK, and the public uproar that has ensued has made the issue a priority for many Canadians, particularly parents. At the same time, Canada is ageing and baby-boomers are looking to increase their lifespan through healthier eating. The result has been that low-calorie trends are hitting every sector, and consumers are increasingly looking for products that offer functional properties that can help them achieve more robust health.
The on-trade has been strongly affected by these concerns. Since fast food has taken the brunt of the criticism from nutritionists, fast food outlets have been rapidly tweaking their menus to counter these claims, and soft drinks sales, as a result, have begun shifting from fountain carbonates to juice and water.
Energy drinks, free from legislative constraints, see astounding sales gains
Before 2004, energy drinks were effectively banned in Canada due to restrictions on the addition of caffeine to non-cola beverages. With a recent change of legislation, Red Bull and then several imitators entered the market. These beverages have rapidly become popular, particularly among young men and club-goers who drink the energy drinks with alcohol. Due to the rapid sales growth, several domestic and multinational producers have entered the sector. Since, by the end of 2006, consumers will have had only two full years to try out these products – sales of Red Bull were approved in June 2004 – massive sales gains are expected to continue throughout the forecast period.
Coca-Cola and Pepsi diversify away from their parent brands
As obesity becomes a major concern, the most prominent targets in soft drinks – Coca-Cola and Pepsi – have taken the brunt of consumer criticisms, and have, as a result, seen sales decline. Although the two brands remain the largest in the market, their parent companies have begun refocusing their attention on healthier and faster growing sectors, such as fruit/vegetable juice, bottled water, energy drinks and RTD tea. Pepsi had a leg up originally, with its Tropicana and Gatorade brands easily dominating their subsectors and growing well. However, Coca-Cola has begun to furiously diversify into energy drinks – by the end of 2006 it had three distinct brands in that subsector – and launched Minute Maid’s Simply Orange in 2004 to more ably compete with Tropicana in 100% juice.
Table of contents
SOFT DRINKS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bottled water trumps fruit/vegetable juice for the title of second largest sector by volume
Health concerns drive growth in every sector
Energy drinks, free from legislative constraints, see astounding sales gains
Coca-Cola and Pepsi diversify away from their parent brands
KEY TRENDS AND DEVELOPMENTS
Rising disposable income encourages premiumisation
Health concerns propel consumers away from carbonates to healthier products
Increasing caffeine consumption bucks healthy trend
Although volume growth is good, consumers are not increasing their soft drinks spend
On-trade sees major changes from healthier consumer choices
Supermarkets remain strong, but discounters continue to grow rapidly
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
Table 20 Penetration of Private Label by Sector by Value 2002-2006
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Table 30 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Institutional Bottled Water Sales
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 33 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 34 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 35 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 36 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 37 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 38 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Table 41 Sales of Bottled Water to Institutional Channel 2001-2006
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - CANADA
A LASSONDE INC - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 A Lassonde Inc: Key Facts
Summary 2 A Lassonde Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CLEARLY CANADIAN BEVERAGE CORP - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Clearly Canadian Beverage Corp: Key Facts
Summary 4 Clearly Canadian Beverage Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
POP SHOPPE, THE - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 The Pop Shoppe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SUN-RYPE PRODUCTS LTD - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sun-Rype Products Ltd: Key Facts
Summary 7 Sun-Rype Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CARBONATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 46 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 47 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 48 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 49 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 50 Low-Calorie’s Share of Carbonates by Subsector 2002-2006: % Off-trade Volume
Table 51 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 52 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 53 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 54 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 57 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 61 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 62 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 63 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 64 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 65 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 66 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): %Volume Breakdown 2003-2006
Table 67 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 68 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 69 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 70 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 71 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 77 Off-trade Sales of Bottled Water: Value 2001-2006
Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 79 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 80 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 81 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 82 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 83 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 85 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 89 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 92 Still vs Carbonated Functional Drinks: % Off-Trade Volume 2005-2006
Table 93 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 95 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 96 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 100 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 103 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 104 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 105 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 106 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 112 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 113 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 114 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 115 Flavours/Types of RTD Tea: % Off-trade Volume 2005-2006
Table 116 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 117 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 118 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 119 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 125 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 128 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 129 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 130 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 131 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011