Soft Drinks in Canada
Euromonitor International's Soft Drinks in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 148 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drinks weathers the storm and continues its growth trend
Soft drinks overall saw moderate growth in terms of current value sales in Canada in 2008, despite the poor economic progress which characterised the year. Consumers continued their reliance on packaged soft drinks, despite a weaker economy. This was a result of various factors, including advice to drink two litres of water per day, busy lifestyles necessitating consumption on the go, and interest in a variety of new products and unusual flavours which started to characterise the market.
The shift away from carbonates continues
Canadian consumer migration away from regular cola carbonates continued to be the defining trend in soft drinks. The negative reputation these products acquired over time was only accentuated in 2008, with obesity rates still high and a growing percentage of consumers seeking to replace regular carbonates with trendier products. Categories which benefited strongly included fruit/vegetable juice, RTD tea and bottled water, but growth also continued within other carbonates categories. Low calorie carbonates, with strongly performing brands such as Coke Zero, and other non-standard cola carbonates also continued to avoid the decline seen in regular carbonates.
Private label continues to see a strong performance
Private label remained a strong presence in Canadian soft drinks, and with increasing focus on improving products, and adverse economic conditions, 2008 saw the share of private label players grow in Canada in terms of volume and value. For example, the President’s Choice private label saw the launch of a number of new fruit/vegetable juices in 2007 and 2008, with trendy and exotic fruits such as acaí being added into the range. Private label products in Canada have generally stayed up to date with trends and have effectively copied the success of first movers, and as a result leverage the benefits of high quality and popular ingredients, as well as undercutting the competition in terms of price.
Supermarkets/hypermarkets is still the most popular distribution channel
More than half of retail volume sales of soft drinks on the Canadian market were made through supermarkets/hypermarkets and discounters, and in 2008 the former channel dominated Canadian retail sales with nearly a 56% volume share. These channels offer a wide choice of products, extended opening hours and frequent price promotions. Due to their low prices (especially through discounters), these channels are expected to gain even more share over the forecast period, at the expense of small grocery retailers, especially independent small grocers.
Soft drinks will continue to see moderate growth
With an economy well situated to avoid the worst effects of the global financial crisis, Canada seems to be a safe bet for moderate growth throughout the 2008-2013 forecast period. Although the country does not boast positive demographic trends, companies can look to increase their sales by following the trends of health and ethical product consumption, as well as the constant need for convenient options due to busy work schedules and lifestyles.
Table of contents
SOFT DRINKS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Soft drinks weathers the storm and continues its growth trend
The shift away from carbonates continues
Private label continues to see a strong performance
Supermarkets/hypermarkets is still the most popular distribution channel
Soft drinks will continue to see moderate growth
KEY TRENDS AND DEVELOPMENTS
The environment plays a role in Canadian purchasing patterns
Transparency is becoming a competitive advantage
Health is still having an impact in Canadian soft drinks consumption
Hectic lifestyles increase demand for functional drinks
Economic downturn contributes to the growth of private label
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES in Canada
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
A LASSONDE INC - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 A Lassonde Inc: Key Facts
Summary 3 Lassonde Industries Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Lassonde Industries Inc: Competitive Position 2008
CLEARLY CANADIAN BEVERAGE CORP - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Clearly Canadian Beverage Corp: Key Facts
Summary 6 Clearly Canadian Beverage Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GI ENERGY DRINKS CORP - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 GI Energy Drinks Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 GI Energy Drinks Corporation: Competitive Position 2008
HAPPY PLANET FOODS INC - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Happy Planet: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
POP SHOPPE, THE - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 The Pop Shoppe: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SUN-RYPE PRODUCTS LTD - SOFT DRINKS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sun-Rype Products Ltd: Key Facts
Summary 12 Sun-Rype Products Ltd: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sun-Rype Products Ltd: Competitive Position 2008
CARBONATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Low Calorie Carbonates by Subsector
Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013
FRUIT/VEGETABLE JUICE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2003-2008
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2003-2008
Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2003-2008
Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2003-2008
Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2008
Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2008
Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2008
Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis 2003-2008
Table 66 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis 2003-2008
Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2008
Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2005-2008
Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2008
Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2005-2008
Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2008-2013
Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2008-2013
Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2008-2013
Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2008-2013
BOTTLED WATER IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Institutional Bottled Water Sales
Table 75 Sales of Bottled Water to Institutional Channel 2004-2008
Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 77 Off-trade Sales of Bottled Water: Value 2003-2008
Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008
Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008
Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008
Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2008-2013
Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth 2008-2013
FUNCTIONAL DRINKS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 88 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
Table 89 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
Table 90 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
Table 91 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
Table 92 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
Table 93 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
Table 94 Company Shares of Functional Drinks by Off-trade Value 2004-2008
Table 95 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013
CONCENTRATES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Concentrates Conversions
Table 100 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2003-2008
Table 102 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2003-2008
Table 103 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
Table 104 Off-trade Sales of Concentrates by Subsector: % Value Growth 2003-2008
Table 105 Company Shares of Concentrates by Off-trade Value 2004-2008
Table 106 Brand Shares of Concentrates by Off-trade Value 2005-2008
Table 107 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2008-2013
Table 108 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Off-trade Sales of Concentrates by Subsector: Value 2008-2013
Table 110 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2008-2013
RTD TEA IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 111 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 112 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 113 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 114 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 115 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 116 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 117 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 118 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 119 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 123 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013
RTD COFFEE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Off-trade Sales of RTD Coffee: Volume 2003-2008
Table 125 Off-trade Sales of RTD Coffee: Value 2003-2008
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
Table 128 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
Table 129 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
Table 130 Company Shares of RTD Coffee by Off-trade Value 2004-2008
Table 131 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2008-2013