Soft Drinks in Chile
Euromonitor International's Soft Drinks in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 134 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
A favourable scenario and attractive offer boost sector sales
The overall scenario turned highly favourable for soft drinks sales. Chilean economy has continued growing, supporting the incorporation of low-income customers to the market, but also encouraging to current customers to acquire more and better products. Clients are willing to spend a little more on healthy and innovative soft drinks products and manufacturers have invested in accelerating product development, creating a highly attractive offer that anticipate emerging trends and fuel an impressive performance for soft drinks.
Low-calorie products drive growth
Chileans are more conscious than ever about the impact of their dietary habits on their health and have shifted their preferences to foods that allow them to take care of their health and appearance. Low calorie soft drinks, fruit juice, bottled water and RTD ice tea all performed particularly well in 2007, recording positive growth rates and duplicating the performance of regular versions. Manufacturers are willing to invest in strengthening their health and wellness offerings.
Alliance-led strategy to boost presence in fastest growing segments
Competitors have adjusted their strategies to secure early positions in the faster growing categories. Competition over the review period has been intense with Coca-Cola and Embotelladoras Chilenas Unidas (ECUSA) fighting for each point of the market. But the competitive scenario is changing faster because in a bid to improve their performance, leading players have entered into alliance agreements which allow them to anticipate emerging trends. Coca-Cola has entered RTD ice tea based on its alliance with Nestlé in Beverage Partners Worldwide, while ECUSA has develop a joint venture with Watts to develop healthy, non-carbonate beverages, and extended its distribution agreement with PepsiCo to handle its brands up to 2020 and introduce new products. As a consequence, ECUSA entered energy drinks with SoBe Adrenaline and is likely to introduce Lipton Ice Tea (Unilever – PepsiCo). In addition, ECUSA reached a joint venture agreement with Nestlé to develop purified bottled waters. ECUSA has become the best alternative for international players that want to enter the Chilean market and take on Coca-Cola. Competition should increase with the arrival of global brands.
Big retailers enter smaller formats
The Chilean retailing industry is highly dynamic in anticipating clients’ needs. Chileans prefer big formats, which have fuelled expansion nationwide, including second tier cities and emerging middle- and lower-income neighbourhoods by the end of the review period. Nevertheless, despite their preference for shopping in supermarkets and hypermarkets, tight schedules and long commute times have compelled customers to select smaller formats closer to their homes to make daily purchases. As a consequence, at the same time that big retailers are expanding their national networks, small formats are attracting investment and some 70 projects have been built throughout the country over the forecast period, which should translate in the entry of big retailers to smaller formats. Soft drinks players have faced the challenge of adjusting their distribution strategy to deal with the growing presence of leading retailers in independent retailers’ territory, and to find the right mix of products, flavours and packaging that allow fast stock rotation and maximize turnover.
Impressive performance of soft drinks is expected
The rising of the middle class should speed up and the healthy trend should continue to gain followers over the forecast period, creating a highly favourable scenario for soft drinks sales growth. On the other hand, domestic and international players should accelerate their investment plans to increase the attractiveness of their offerings, not only to meet customers’ preferences but also to increase consumption occasions. An ever larger number of customers will partake of soft drinks over the forecast period, which should boost soft drinks sales and almost duplicate the performance observed over the review period.
Table of contents
SOFT DRINKS IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
A favourable scenario and attractive offer boost sector sales
Low-calorie products drive growth
Alliance-led strategy to boost presence in fastest growing segments
Big retailers enter smaller formats
Impressive performance of soft drinks is expected
KEY TRENDS AND DEVELOPMENTS
Emerging middle- and low-income segments fuel soft drinks sales
Wellness trend gains popularity and drives product development
Increased demand for time-saving purchases
Labour law introduces new operational challenges
Competition increases among retailers and manufacturers
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
APPENDIX
Published Data Comparisons
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
EMBOTELLADORA LATINOAMéRICANA - SOFT DRINKS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Embotelladora Latinoaméricana SA : Key Facts
Summary 3 Embotelladora Latinoaméricana SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Embotelladora Latinoaméricana SA: Production Statistics 2007
COMPETITIVE POSITIONING
EMBOTELLADORAS CHILENAS UNIDAS SA - SOFT DRINKS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Embotelladoras Chilenas Unidas SA: Key Facts
Summary 6 Embotelladoras Chilenas Unidas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Embotelladoras Chilenas Unidas SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Embotelladoras Chilenas Unidas SA: Competitive Position 2007
EMPRESAS CAROZZI SA - SOFT DRINKS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Empresas Carozzi SA: Key Facts
Summary 10 Empresas Carozzi SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Empresas Carozzi SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Empresas Carozzi SA: Competitive Position 2007
PROMARCA SA - SOFT DRINKS - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Promarca SA: Key Facts
Summary 14 Promarca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Promarca SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Promarca SA: Competitive Position 2007
CARBONATES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Low Calorie Carbonates by Subsector
Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 40 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 47 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 48 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 49 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 50 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 63 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 64 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 67 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Institutional Bottled Water Sales
Table 71 Sales of Bottled Water to Institutional Channel 2001-2006
SECTOR DATA
Table 72 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 73 Off-trade Sales of Bottled Water: Value 2002-2007
Table 74 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 75 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 76 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 77 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 78 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 79 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 80 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 81 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 82 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 83 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 84 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 85 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 86 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 87 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 88 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 89 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 90 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 91 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 92 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR APPENDIX
Concentrates Conversions
Summary 17 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
SECTOR DATA
Table 96 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 97 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 98 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 99 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 100 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 101 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 102 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 103 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 105 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Flavours/Types of RTD Tea % Off-trade Volume 2007
Table 107 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 108 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 109 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
Table 110 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 111 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 112 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 113 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 114 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012