Soft Drinks in China
Euromonitor International's Soft Drinks in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 188 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Strong growth fuelled by economic improvements
Soft drinks saw strong current value and volume growth in 2006 over the previous year. Sales growth was supported by rising income levels across the country. While urban consumers became more aspirational and interested in healthy soft drinks such as 100% juice, RTD coffee and RTD tea, rural consumers were able to afford to buy more soft drinks in general. This boosted sales of low-priced soft drinks such as powder concentrates, carbonates and juice drinks.
Fruit/vegetable juice most dynamic due to healthy image
Fruit/vegetable juice saw the most dynamic sales growth in 2006 over the previous year, thanks to its healthy image and a continuing widening of the product range on offer. While chilled fruit/vegetable juice saw strong growth from a niche positioning, the bulk of sales growth came from low-priced juice drinks. Juice drinks targeting children proved increasingly popular, partly due to a rash of new product development that followed on from the success of Coca-Cola’s Qoo earlier in the review period.
Strong national players and multinationals compete for top spot
Coca-Cola remained the leading player in 2006 in off-trade value and volume sales, thanks to its iconic carbonates range and its presence in dynamic soft drinks such as juice drinks, still bottled water, RTD tea and RTD coffee. However, in addition to being knocked off the top spot in cola carbonates by arch-rival PepsiCo, Coca-Cola must also compete with a raft of strong domestic players across soft drinks. In terms of off-trade volume, leading domestic player Hangzhou Wahaha Group gained the leading share for half of the review period. Meanwhile, a number of domestic players achieved a striking growth in value share during the review period, including Beijing Hui Yuan, President Enterprises and Guangdong Jiaduobao. These players have a close understanding of Chinese consumers’ demands and are able to tailor new product development, product positioning and pricing accordingly.
Marked shift from old to new in distribution
At the start of the review period, independent food stores accounted for two-thirds of off-trade volume sales in soft drinks. The spread of convenience stores in urban areas and the expansion of supermarkets/hypermarkets across China however resulted in a strong shift in distribution. By the close of the review period, independent food stores no longer dominated, while supermarkets/hypermarkets and convenience stores together accounted for close to half of off-trade volume sales.
Growth slows but remains strong
Growth is expected to slow during the forecast period, with off-trade percentage volume growth for overall soft drinks dropping to half the level seen during the review period. However, in terms of absolute growth volume sales are expected to see similar growth during the forecast period. Growth will be spurred by continuing rises in consumer incomes and the spread of supermarkets/hypermarkets and leading brands’ distribution networks across China. Health concerns will notably shape sales, with this resulting in good growth for fruit/vegetable juice and Asian still RTD tea.
Table of contents
SOFT DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth fuelled by economic improvements
Fruit/vegetable juice most dynamic due to healthy image
Strong national players and multinationals compete for top spot
Marked shift from old to new in distribution
Growth slows but remains strong
KEY TRENDS AND DEVELOPMENTS
Growing economy highly conducive to growth
Differing demand in rural and urban areas
Rising health awareness boosts natural and value-added products
Ageing population but pampered children
Modern distribution channels spur growth
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2001-2006
Table 14 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2001-2006
Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2001-2006
Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2001-2006
Table 17 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2001-2006
Table 18 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2001-2006
Table 19 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
Table 20 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
Table 21 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
Table 22 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
Table 23 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 24 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 25 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 26 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 27 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 28 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 29 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 36 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 37 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
Table 38 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 39 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2006-2011
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 44 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 45 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 46 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 47 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 48 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 49 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 50 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 51 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 52 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 53 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Institutional Bottled Water Sales
Table 54 Sales of Bottled Water to Institutional Channel 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - CHINA
BEIJING HUI YUAN BEVERAGE & FOOD GROUP CORP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beijing Hui Yuan Beverage & Food Group Corp: Key Facts
Summary 3 Beijing Hui Yuan Beverage & Food Group Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COCA-COLA CHINA LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coca-Cola China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Coca-Cola China Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
GUANGDONG YASHILI FOOD CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Guangdong Yashili Food Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Guangdong Yashili Food Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
HANGZHOU WAHAHA GROUP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hangzhou Wahaha Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Hangzhou Wahaha Group: Production Statistics 2006
COMPETITIVE POSITIONING
NESTLé CHINA LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nestlé China Ltd: Key Facts
Summary 11 Nestlé China Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PEPSICO CHINA LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 PepsiCo China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 PepsiCo China Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
PRESIDENT ENTERPRISES (CHINA) INVESTMENT CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 President Enterprises (China) Investment Co Ltd: Key Facts
Summary 15 Uni-President Enterprises Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 President Enterprises (China) Investment Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
RED BULL VITAMIN (BEIJING) BEVERAGE CO LTD - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Red Bull Vitamin (Beijing) Beverage Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Red Bull Vitamin (Beijing) Beverage Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
TING HSIN INTERNATIONAL GROUP - SOFT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Ting Hsin International Group: Key Facts
Summary 20 Ting Hsin International Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Ting Hsin International Group: Production Statistics 2006
COMPETITIVE POSITIONING
CARBONATES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
Table 56 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
Table 57 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
Table 58 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
Table 59 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
Table 60 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
Table 61 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
Table 62 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
Table 63 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2006
Table 64 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2006
Table 65 Low Calorie Carbonates by Subsector
Table 66 Company Shares of Carbonates by Off-trade Volume 2002-2006
Table 67 Brand Shares of Carbonates by Off-trade Volume 2003-2006
Table 68 Company Shares of Carbonates by Off-trade Value 2002-2006
Table 69 Brand Shares of Carbonates by Off-trade Value 2003-2006
Table 70 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
Table 71 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
Table 72 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
Table 73 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
FRUIT/VEGETABLE JUICE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 74 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
Table 75 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
Table 76 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
Table 77 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
Table 78 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
Table 79 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
Table 80 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
Table 81 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
Table 82 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
Table 83 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
Table 84 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
Table 85 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
Table 86 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
Table 87 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
Table 88 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
Table 89 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
BOTTLED WATER IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Off-trade Sales of Bottled Water: Volume 2001-2006
Table 91 Off-trade Sales of Bottled Water: Value 2001-2006
Table 92 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
Table 93 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
Table 94 Leading Flavours for Functional Bottled Water: %Volume Breakdown 2003-2006
Table 95 Company Shares of Bottled Water by Off-trade Volume 2002-2006
Table 96 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
Table 97 Company Shares of Bottled Water by Off-trade Value 2002-2006
Table 98 Brand Shares of Bottled Water by Off-trade Value 2003-2006
Table 99 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
Table 100 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
Table 101 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 102 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
FUNCTIONAL DRINKS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 103 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
Table 104 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
Table 105 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
Table 106 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
Table 107 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
Table 108 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
Table 109 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
Table 110 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
Table 111 Company Shares of Functional Drinks by Off-trade Value 2002-2006
Table 112 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
Table 113 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
Table 115 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
Table 116 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
CONCENTRATES IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
Table 118 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
Table 119 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
Table 120 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
Table 121 Leading Flavours for Liquid Concentrates: %Volume Breakdown 2003-2006
Table 122 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2006
Table 123 Company Shares of Concentrates by Off-trade Value 2002-2006
Table 124 Brand Shares of Concentrates by Off-trade Value 2003-2006
Table 125 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
Table 126 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
Table 127 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
Table 128 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
RTD TEA IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 129 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
Table 130 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
Table 131 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
Table 132 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
Table 133 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2006
Table 134 Flavours/types of RTD tea % off-trade volume 2005-2006
Table 135 Company Shares of RTD Tea by Off-trade Volume 2002-2006
Table 136 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
Table 137 Company Shares of RTD Tea by Off-trade Value 2002-2006
Table 138 Brand Shares of RTD Tea by Off-trade Value 2003-2006
Table 139 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
Table 141 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
Table 142 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
RTD COFFEE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Off-trade Sales of RTD Coffee: Volume 2001-2006
Table 144 Off-trade Sales of RTD Coffee: Value 2001-2006
Table 145 Off-trade Sales of RTD Coffee: % Volume Growth 2001-2006
Table 146 Off-trade Sales of RTD Coffee: % Value Growth 2001-2006
Table 147 Company Shares of RTD Coffee by Off-trade Volume 2002-2006
Table 148 Brand Shares of RTD Coffee by Off-trade Volume 2003-2006
Table 149 Leading Flavours for RTD Coffee: %Volume Breakdown 2003-2006
Table 150 Company Shares of RTD Coffee by Off-trade Value 2002-2006
Table 151 Brand Shares of RTD Coffee by Off-trade Value 2003-2006
Table 152 Forecast Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 153 Forecast Off-trade Sales of RTD Coffee: Value 2006-2011
Table 154 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 155 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
ASIAN SPECIALITY DRINKS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 156 Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2001-2006
Table 157 Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2001-2006
Table 158 Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2001-2006
Table 159 Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2001-2006
Table 160 Company Shares of Asian Speciality Drinks by Off-trade Volume 2002-2006
Table 161 Brand Shares of Asian Speciality Drinks by Off-trade Volume 2003-2006
Table 162 Company Shares of Asian Speciality Drinks by Off-trade Value 2002-2006
Table 163 Brand Shares of Asian Speciality Drinks by Off-trade Value 2003-2006
Table 164 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Volume 2006-2011
Table 165 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: Value 2006-2011
Table 166 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Volume Growth 2006-2011
Table 167 Forecast Off-trade Sales of Asian Speciality Drinks by Subsector: % Value Growth 2006-2011