Soft Drinks in Costa Rica
Euromonitor International's Soft Drinks in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Stable year for soft drinks
2007 was a stable year for soft drinks in Costa Rica. The growth rate mirrored that of previous years of the review period. However, companies were not dormant. Many launched new products and packaging, as well as engaging in advertising and promotional activities.
War of the colas
Pepsi products were officially part of the portfolio of Productora La Florida SA, as 2007 marked the acquisition of this valuable brand. Costa Rica has long been a ‘Coke country’ and Pepsi has also long been a ‘sleepy’ brand. Pepsi products have currently gained increased exposure and presence. This was due to the extensive distribution system, as well as solid marketing efforts by Productora La Florida.
Global vs local brands
Costa Rican soft drinks was characterised by a fiercely competitive environment. In general, multi-nationals – namely Coca-Cola – dominated carbonates. This was mainly a result of clearly defined strategies and a financial power that local players often lacked. It is noteworthy, however, that local manufacturers, such as Dos Pinos and Productora La Florida, managed to achieve significant shares, and win over multi-nationals in categories such as bottled water, fruit/vegetable juice and RTD tea.
Off-trade to increase over the forecast period
It is expected that off-trade will increase over the forecast period. Supermarkets/hypermarkets will continue to shine as the distribution channel of choice. Supermarkets/hypermarkets is growing in presence throughout the country. Also, this channel has a wide variety of soft drinks available, and this makes it the perfect place to shop for soft drinks.
Only time will tell the future of soft drinks
Soft drinks is expected to experience similar growth rates over the forecast period as it did during the review period. There is anticipated to be much movement within the soft drinks categories, such as moves from carbonates to juice and bottled water, as there are always new products available. CAFTA (Central American Free-Trade Agreement) will also be a crucial element in determining the future of soft drinks.
Table of contents
SOFT DRINKS IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable year for soft drinks
War of the colas
Global vs local brands
Off-trade to increase over the forecast period
Only time will tell the future of soft drinks
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
CARBONATES IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Low Calorie Carbonates by Subsector
Table 29 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
Table 30 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
Table 31 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
Table 32 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
Table 33 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
Table 34 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
Table 35 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
Table 36 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
Table 37 Company Shares of Carbonates by Off-trade Volume 2003-2007
Table 38 Brand Shares of Carbonates by Off-trade Volume 2004-2007
Table 39 Company Shares of Carbonates by Off-trade Value 2003-2007
Table 40 Brand Shares of Carbonates by Off-trade Value 2004-2007
Table 41 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
Table 42 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
Table 43 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
Table 44 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012
FRUIT/VEGETABLE JUICE IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
Table 46 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
Table 47 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
Table 48 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
Table 49 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
Table 50 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
Table 51 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
Table 52 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
Table 55 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
Table 56 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
BOTTLED WATER IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Table 57 Sales of Bottled Water to Institutional Channel 2001-2006
Sector Data
Table 58 Off-trade Sales of Bottled Water: Volume 2002-2007
Table 59 Off-trade Sales of Bottled Water: Value 2002-2007
Table 60 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
Table 61 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
Table 62 Company Shares of Bottled Water by Off-trade Volume 2003-2007
Table 63 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
Table 64 Company Shares of Bottled Water by Off-trade Value 2003-2007
Table 65 Brand Shares of Bottled Water by Off-trade Value 2004-2007
Table 66 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
Table 67 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
Table 68 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
Table 69 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
FUNCTIONAL DRINKS IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
Table 71 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
Table 72 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
Table 73 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
Table 74 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
Table 75 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
Table 76 Company Shares of Functional Drinks by Off-trade Value 2003-2007
Table 77 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
Table 78 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
Table 79 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
Table 80 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
Table 81 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
CONCENTRATES IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Appendix
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Sector Data
Table 82 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
Table 83 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
Table 84 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
Table 85 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
Table 86 Company Shares of Concentrates by Off-trade Value 2003-2007
Table 87 Brand Shares of Concentrates by Off-trade Value 2004-2007
Table 88 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
Table 89 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
Table 90 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
Table 91 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
RTD TEA IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
Table 93 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
Table 94 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
Table 95 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
Table 96 Company Shares of RTD Tea by Off-trade Volume 2003-2007
Table 97 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
Table 98 Company Shares of RTD Tea by Off-trade Value 2003-2007
Table 99 Brand Shares of RTD Tea by Off-trade Value 2004-2007
Table 100 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
Table 101 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
Table 102 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
Table 103 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
COOPERATIVA DE PRODUCTOS DE LECHE DOS PINOS, RL
Strategic Direction
Key Facts
Summary 2 Cooperativa de Productos de Leche Dos Pinos, RL: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Cooperativa de Productos de Leche Dos Pinos RL: Competitive Position 2007
PRODUCTORA LA FLORIDA SA
Strategic Direction
Key Facts
Summary 4 Productora La Florida SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Productora La Florida SA: Competitive Position 2007
APPENDIX
Table 104 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
Table 105 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
Table 106 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
Table 107 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
Table 108 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
Table 109 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
Table 110 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
Table 111 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
DEFINITIONS
Summary 6 Research Sources